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The differences between market research associates and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a market research analyst. Additionally, a market research associate has an average salary of $99,880, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Market Research Associate | Market Research Analyst | |
| Yearly salary | $99,880 | $51,688 |
| Hourly rate | $48.02 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Market research associates and market research analysts have different pay scales, as shown below.
| Market Research Associate | Market Research Analyst | |
| Average salary | $99,880 | $51,688 |
| Salary range | Between $65,000 And $151,000 | Between $36,000 And $73,000 |
| Highest paying City | Hoboken, NJ | Seattle, WA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Shearman & Sterling | Imply |
| Best paying industry | - | Technology |
There are a few differences between a market research associate and a market research analyst in terms of educational background:
| Market Research Associate | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and market research analysts' demographics:
| Market Research Associate | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |