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The differences between market research associates and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a market researcher. Additionally, a market research associate has an average salary of $99,880, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Market Research Associate | Market Researcher | |
| Yearly salary | $99,880 | $52,309 |
| Hourly rate | $48.02 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Market research associates and market researchers have different pay scales, as shown below.
| Market Research Associate | Market Researcher | |
| Average salary | $99,880 | $52,309 |
| Salary range | Between $65,000 And $151,000 | Between $32,000 And $84,000 |
| Highest paying City | Hoboken, NJ | Linden, NJ |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a market research associate and a market researcher in terms of educational background:
| Market Research Associate | Market Researcher | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and market researchers' demographics:
| Market Research Associate | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |