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The differences between market research associates and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a marketing and sales associate. Additionally, a market research associate has an average salary of $99,880, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Market Research Associate | Marketing And Sales Associate | |
| Yearly salary | $99,880 | $45,665 |
| Hourly rate | $48.02 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Market research associates and marketing and sales associates have different pay scales, as shown below.
| Market Research Associate | Marketing And Sales Associate | |
| Average salary | $99,880 | $45,665 |
| Salary range | Between $65,000 And $151,000 | Between $30,000 And $69,000 |
| Highest paying City | Hoboken, NJ | Washington, DC |
| Highest paying state | New Jersey | Washington |
| Best paying company | Shearman & Sterling | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a market research associate and a marketing and sales associate in terms of educational background:
| Market Research Associate | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and marketing and sales associates' demographics:
| Market Research Associate | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |