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The differences between market research associates and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a research analyst. Additionally, a market research associate has an average salary of $99,880, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Market Research Associate | Research Analyst | |
| Yearly salary | $99,880 | $70,232 |
| Hourly rate | $48.02 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Market research associates and research analysts have different pay scales, as shown below.
| Market Research Associate | Research Analyst | |
| Average salary | $99,880 | $70,232 |
| Salary range | Between $65,000 And $151,000 | Between $45,000 And $107,000 |
| Highest paying City | Hoboken, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Shearman & Sterling | The Citadel |
| Best paying industry | - | Finance |
There are a few differences between a market research associate and a research analyst in terms of educational background:
| Market Research Associate | Research Analyst | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and research analysts' demographics:
| Market Research Associate | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |