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The differences between market research associates and research consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a research consultant. Additionally, a market research associate has an average salary of $99,880, which is higher than the $83,492 average annual salary of a research consultant.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a research consultant are data collection, medicaid, and business development.
| Market Research Associate | Research Consultant | |
| Yearly salary | $99,880 | $83,492 |
| Hourly rate | $48.02 | $40.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 61,865 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
A research consultant is an individual who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data. They may use online resources, phone surveys, and other data-collection methods to find and collect data. Research consultants must also assign investigative teams to verify and double-check the collected data.
Market research associates and research consultants have different pay scales, as shown below.
| Market Research Associate | Research Consultant | |
| Average salary | $99,880 | $83,492 |
| Salary range | Between $65,000 And $151,000 | Between $60,000 And $115,000 |
| Highest paying City | Hoboken, NJ | New York, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Shearman & Sterling | Microsoft |
| Best paying industry | - | Education |
There are a few differences between a market research associate and a research consultant in terms of educational background:
| Market Research Associate | Research Consultant | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 61% |
| Most common major | Business | Psychology |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and research consultants' demographics:
| Market Research Associate | Research Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 48.2% Female, 51.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |