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The differences between market research associates and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a research manager. Additionally, a market research associate has an average salary of $99,880, which is higher than the $82,894 average annual salary of a research manager.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a research manager are market research, analytics, and quantitative research.
| Market Research Associate | Research Manager | |
| Yearly salary | $99,880 | $82,894 |
| Hourly rate | $48.02 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 48,867 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Market research associates and research managers have different pay scales, as shown below.
| Market Research Associate | Research Manager | |
| Average salary | $99,880 | $82,894 |
| Salary range | Between $65,000 And $151,000 | Between $51,000 And $133,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | - | Finance |
There are a few differences between a market research associate and a research manager in terms of educational background:
| Market Research Associate | Research Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and research managers' demographics:
| Market Research Associate | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |