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Market research associate skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Timothy Weaver Ph.D.,
Jane Caldwell
Below we've compiled a list of the most critical market research associate skills. We ranked the top skills for market research associates based on the percentage of resumes they appeared on. For example, 11.0% of market research associate resumes contained powerpoint as a skill. Continue reading to find out what skills a market research associate needs to be successful in the workplace.

15 market research associate skills for your resume and career

1. PowerPoint

Here's how market research associates use powerpoint:
  • Created PowerPoint reports from results of surveys to disperse to Upper Management personnel.
  • Composed reports and MS PowerPoint decks that synthesized study results.

2. Financial Models

Here's how market research associates use financial models:
  • Build financial models and conduct sensitivity and credit analyses.
  • Prepared financial models with sensitivity cases.

3. Macro

Here's how market research associates use macro:
  • Created excel macros entirely using Visual Basic programming language to locate and consolidate files across multiple folders and naming conventions.
  • Analyzed forecast variances and provide commentary for reporting packages, including explanation of macro and micro economic events.

4. Capital Markets

Capital markets refer to venues, areas, or spaces where individuals and businesses have their investments and savings stored and the processes done between the suppliers who possess capital and others who need the capital. It majorly concerns raising money in dealing with bonds, shares, and any other long-term investments.

Here's how market research associates use capital markets:
  • Represented collateral managers, issuers and underwriters in domestic and cross-border capital markets offerings, including public and private Rule 144A/Reg.
  • Managed secured lending and capital markets transactions from commitment to closing/funding.

5. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how market research associates use sales floor:
  • Pull proper product from walk-in freezer and cooler, date and put on sales floor.
  • Priced, wrapped freshly cut meat and placed on the sales floor.

6. Research Reports

Research reports encompass different market and consumer studies. It may include public surveys, customer feedback and trend analyses, interviews, and competitor study.

Here's how market research associates use research reports:
  • Write senior management industry research reports highlighting key developments and opportunities within various sectors of the financial services industry.
  • Developed and managed an extensive database of thousands of buyer and client contact information and market research reports.

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7. Due Diligence

Due diligence refers to the process of auditing, investigating, or reviewing done to confirm the authenticity of relevant facts. In addition to this, it also refers to the evaluation of a party's financial records to determine whether one should enter into a transaction with the said party or not.

Here's how market research associates use due diligence:
  • Explored potential buyers and assisted due diligence and negotiation process
  • Managed Due Diligence Process for the ~~~~~~~~~ affiliation with BethesdaHealth, Inc. and Baptist Health South Florida.

8. Fixed Income

Here's how market research associates use fixed income:
  • Provided bond brokerage services and pricing of tax-exempt and taxable fixed income securities for institutional and trading customers.
  • Accumulated knowledge of fixed income products as they predict/relate to macroeconomic events in other financial sectors.

9. Grinders

Here's how market research associates use grinders:
  • Use grinder -Wrap products -Clean saws and grinders

10. Data Analysis

Here's how market research associates use data analysis:
  • Provided qualified prospects to sales team of various industries ranging from IT services to plastic products, from demographic data analysis.
  • Managed market and consumer research projects that included research study design, questionnaire development, and data analysis.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market research associates use business development:
  • Created customized account-specific data analyses highlighting competitive opportunities and vulnerabilities for both print and online advertising and proactive business development projects.
  • Promoted business development through accurate database management, sales and completions of survey.

12. Securities

Here's how market research associates use securities:
  • Engage in research and analysis of securities laws and SEC comment letters and precedent.
  • Represented major investment banks as issuers and underwriters of domestic and cross-border securitization transactions, focusing primarily on mortgage-backed securities.

13. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how market research associates use real estate:
  • Cultivate relationships with commercial real estate professionals such as brokers, appraisers and developers.
  • Calculated/estimated property and investment values on a variety of commercial real estate.

14. SQL

Here's how market research associates use sql:
  • Applied Access and SAS / SQL to address large-scale data and visualized data using ArchGIS.
  • Gathered stakeholder requirements and executed data acquisition and analysis of quantitative market research data using SQL and Tableau.

15. Private Equity

Private equity is a kind of investment that consists of capital that is not listed publicly. It involves funds such as pension funds and private investors that directly invest in private companies instead of indulging in public exchanges.

Here's how market research associates use private equity:
  • Ally Corporate Finance provides senior secured loans to private equity-owned, middle market companies.
top-skills

What skills help Market Research Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market research associate resumes?

Dr. Timothy Weaver Ph.D.Dr. Timothy Weaver Ph.D. LinkedIn profile

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What market research associate skills would you recommend for someone trying to advance their career?

Jane CaldwellJane Caldwell LinkedIn profile

Senior Lecturer Director of Undergraduate Studies, University of Pittsburgh

This is likely not a good time to take a gap year as the opportunities to use that time productively are limited. However, if a graduate must take a gap year, it's always useful to develop technology and analytical skills. There are online courses available to develop these skills.

What type of skills will young market research associates need?

Matthew Fisher SFSU, Hult, SMCMatthew Fisher SFSU, Hult, SMC LinkedIn profile

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What technical skills for a market research associate stand out to employers?

Eva BahamEva Baham LinkedIn profile

Professor of History, Dillard University

History graduates often apply to law schools. Although this is a delayed profession for an undergraduate degree, there are several sources including the Law School Admissions Council (LSAC), which note that a high percentage of students with history degrees are admitted to law school. History's emphasis on research, analysis, and evidence prepare students for law school.

What soft skills should all market research associates possess?

Dr. Anne Paulet Ph.D.Dr. Anne Paulet Ph.D. LinkedIn profile

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

List of market research associate skills to add to your resume

Market research associate skills

The most important skills for a market research associate resume and required skills for a market research associate to have include:

  • PowerPoint
  • Financial Models
  • Macro
  • Capital Markets
  • Sales Floor
  • Research Reports
  • Due Diligence
  • Fixed Income
  • Grinders
  • Data Analysis
  • Business Development
  • Securities
  • Real Estate
  • SQL
  • Private Equity
  • Leveraged
  • Bloomberg
  • Origination
  • Treasury
  • Industry Analysis
  • Quality Customer Service
  • Linkedin
  • Financial Analysis
  • Data Collection
  • Global Markets
  • Market Intelligence
  • SPSS
  • Corporate Clients
  • Market Trends
  • Primary Research
  • Outbound Calls
  • Derivative
  • ABS
  • Market Analysis
  • Market Research
  • Research Data
  • Market Data
  • Equities
  • R
  • Emerging Markets
  • Discounted Cash Flow
  • Research Findings
  • FX
  • Marketing Presentations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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