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What does a market research associate do?

Updated January 8, 2025
6 min read

A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.

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Market research associate responsibilities

Here are examples of responsibilities from real market research associate resumes:

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Support with marketing on all social media platforms including hootsuite, instagram, twitter, facebook, and the website.
  • Analyze Instagram account and Facebook for insight in their digital presence!
  • Analyze daily changes in macro economic trends to create attractive sales strategies for fix income clients.
  • Facilitate facebook, twitter, telephone and email business relationships.
  • Leane data entry through SPSS.
  • Maintain company blog and twitter accounts.
  • Use grinder -Wrap products -Clean saws and grinders
  • Launch the survey on Qualtrics and gather relevant information.
  • Analyze data using statistical packages, including SPSS and SAS.
  • Create PowerPoint presentations, including complex charts and graphs displaying research findings.
  • Practice in the areas of corporate securities, mergers and acquisitions and commercial banking.
  • Conduct industry research and develop social media marketing plan (Facebook, LinkedIn, etc . )
  • Leverage relationships with sales engineering, marketing and customer support through internal training programs.
  • Analyze credit and industry trends for internal approval of largest leverage financing transaction in bank history

Market research associate skills and personality traits

We calculated that 11% of Market Research Associates are proficient in PowerPoint, Financial Models, and Macro. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Market Research Associates that have these skills listed on their resume here:

  • PowerPoint, 11%

    Created PowerPoint reports from results of surveys to disperse to Upper Management personnel.

  • Financial Models, 8%

    Build financial models and conduct sensitivity and credit analyses.

  • Macro, 7%

    Created excel macros entirely using Visual Basic programming language to locate and consolidate files across multiple folders and naming conventions.

  • Capital Markets, 6%

    Represented collateral managers, issuers and underwriters in domestic and cross-border capital markets offerings, including public and private Rule 144A/Reg.

  • Sales Floor, 5%

    Pull proper product from walk-in freezer and cooler, date and put on sales floor.

  • Research Reports, 5%

    Write senior management industry research reports highlighting key developments and opportunities within various sectors of the financial services industry.

Most market research associates use their skills in "powerpoint," "financial models," and "macro" to do their jobs. You can find more detail on essential market research associate responsibilities here:

Analytical skills. The most essential soft skill for a market research associate to carry out their responsibilities is analytical skills. This skill is important for the role because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market research associate resume shows how their duties depend on analytical skills: "proposed relevant equities for index inclusion based on fundamental analysis. "

Communication skills. Another essential skill to perform market research associate duties is communication skills. Market research associates responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Market research associates also use communication skills in their role according to a real resume snippet: "generated fundamental research, including financial models, industry reports and company comments, on the communications software sector. "

Detail oriented. This is an important skill for market research associates to perform their duties. For an example of how market research associate responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market research associate: "included mailings, organizing domestic and international travel arrangements and keeping a detailed calendar of appointments".

Most common market research associate skills

The three companies that hire the most market research associates are:

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Compare different market research associates

Market research associate vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

If we compare the average market research associate annual salary with that of a marketing internship, we find that marketing interns typically earn a $69,620 lower salary than market research associates make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both market research associate and marketing internship positions are skilled in powerpoint, data analysis, and business development.

While similarities exist, there are also some differences between market research associates and marketing internship. For instance, market research associate responsibilities require skills such as "financial models," "macro," "capital markets," and "sales floor." Whereas a marketing internship is skilled in "digital marketing," "marketing campaigns," "press releases," and "twitter." This is part of what separates the two careers.

The education levels that marketing interns earn slightly differ from market research associates. In particular, marketing interns are 8.5% less likely to graduate with a Master's Degree than a market research associate. Additionally, they're 2.7% less likely to earn a Doctoral Degree.

Market research associate vs. Market analyst internship

When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.

On average, market analyst interns earn a $36,404 lower salary than market research associates a year.Only some things about these jobs are the same. Take their skills, for example. Market research associates and market analyst interns both require similar skills like "powerpoint," "financial models," and "capital markets" to carry out their responsibilities.

Each career also uses different skills, according to real market research associate resumes. While market research associate responsibilities can utilize skills like "macro," "sales floor," "fixed income," and "grinders," market analyst interns use skills like "data entry," "competitive analysis," "project management," and "market strategy."

Market analyst interns earn similar levels of education than market research associates in general. They're 0.9% more likely to graduate with a Master's Degree and 2.7% less likely to earn a Doctoral Degree.

Market research associate vs. Market analyst

A market analyst is responsible for examining relevant information that will aid the organization to make informed decisions on market strategy. You will be responsible for assessing consumer preferences that will help the company decide how to advertise and market their products. Other typical duties that you will perform may include devising and evaluating methods for gathering data such as opinion polls, surveys, and questionnaires, interpreting the data and organizing this into statistical reports and tables, and creating visuals of industry trends.

On average, market analysts earn lower salaries than market research associates, with a $38,274 difference per year.market research associates and market analysts both have job responsibilities that require similar skill sets. These similarities include skills such as "powerpoint," "financial models," and "macro," but they differ when it comes to other required skills.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research associate resumes include skills like "sales floor," "research reports," "grinders," and "private equity," whereas a market analyst is more likely to list skills in "analytics," "provide management," "strong analytical," and "analyze data. "

Market analysts typically earn similar educational levels compared to market research associates. Specifically, they're 2.0% more likely to graduate with a Master's Degree, and 2.0% more likely to earn a Doctoral Degree.

Market research associate vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

Research interns average a lower salary than the annual salary of market research associates. The difference is about $60,307 per year.According to resumes from market research associates and research interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "powerpoint," "research reports," and "data analysis. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "financial models," "macro," "capital markets," and "sales floor" are skills that commonly show up on market research associate resumes. On the other hand, research interns use skills like python, c++, research intern, and java on their resumes.In general, research interns hold similar degree levels compared to market research associates. Research interns are 0.3% more likely to earn their Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.

Types of market research associate

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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