A market research consultant specializes in devising and recommending strategies to improve the marketing operations of a company. He performs extensive market research and analysis on market-related information to identify the market potential of a product or service. Also, he develops specific strategies and business plans for field force strategy, advertising effectiveness, frequency and reach of promotions, and negotiation support. Additionally, he makes recommendations from his findings that comply with the company's goals. Moreover, he may be required to participate in planning and creating marketing programs and content.
The market research consultant job requires you to have a bachelor's degree with at least two years of relevant professional experience. Candidates must know about business analytics, markets, statistics, and customer experience management. You must possess analytical, attention to detail, and communication skills. These professionals earn an average salary of $66,377 annually, which is $31.91 per hour. It ranges from $41,000 to $107,000.
There is more than meets the eye when it comes to being a market research consultant. For example, did you know that they make an average of $31.91 an hour? That's $66,377 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many market research consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a market research consultant, we found that a lot of resumes listed 8.8% of market research consultants included market research, while 6.6% of resumes included risk management, and 5.9% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market research consultant job title. But what industry to start with? Most market research consultants actually find jobs in the technology and finance industries.
If you're interested in becoming a market research consultant, one of the first things to consider is how much education you need. We've determined that 64.9% of market research consultants have a bachelor's degree. In terms of higher education levels, we found that 22.4% of market research consultants have master's degrees. Even though most market research consultants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a market research consultant. When we researched the most common majors for a market research consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market research consultant resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a market research consultant. In fact, many market research consultant jobs require experience in a role such as internship. Meanwhile, many market research consultants also have previous career experience in roles such as consultant or sales representative.