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Market Research Consultant Careers

A market research consultant specializes in devising and recommending strategies to improve the marketing operations of a company. He performs extensive market research and analysis on market-related information to identify the market potential of a product or service. Also, he develops specific strategies and business plans for field force strategy, advertising effectiveness, frequency and reach of promotions, and negotiation support. Additionally, he makes recommendations from his findings that comply with the company's goals. Moreover, he may be required to participate in planning and creating marketing programs and content.

The market research consultant job requires you to have a bachelor's degree with at least two years of relevant professional experience. Candidates must know about business analytics, markets, statistics, and customer experience management. You must possess analytical, attention to detail, and communication skills. These professionals earn an average salary of $66,377 annually, which is $31.91 per hour. It ranges from $41,000 to $107,000.

There is more than meets the eye when it comes to being a market research consultant. For example, did you know that they make an average of $31.91 an hour? That's $66,377 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Market Research Consultant Do

There are certain skills that many market research consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a market research consultant, we found that a lot of resumes listed 8.8% of market research consultants included market research, while 6.6% of resumes included risk management, and 5.9% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market research consultant job title. But what industry to start with? Most market research consultants actually find jobs in the technology and finance industries.

How To Become a Market Research Consultant

If you're interested in becoming a market research consultant, one of the first things to consider is how much education you need. We've determined that 64.9% of market research consultants have a bachelor's degree. In terms of higher education levels, we found that 22.4% of market research consultants have master's degrees. Even though most market research consultants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a market research consultant. When we researched the most common majors for a market research consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market research consultant resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a market research consultant. In fact, many market research consultant jobs require experience in a role such as internship. Meanwhile, many market research consultants also have previous career experience in roles such as consultant or sales representative.

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Average Salary
$66,377
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
31,861
Job Openings

Market Research Consultant Career Paths

Top Careers Before Market Research Consultant

Top Careers After Market Research Consultant

Market Research Consultant Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Market Research Consultant

Market Research Consultants in America make an average salary of $66,377 per year or $32 per hour. The top 10 percent makes over $107,000 per year, while the bottom 10 percent under $41,000 per year.
Average Salary
$66,377
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Boston, MA
Salary Range63k - 115k$85k$85,296
New York, NY
Salary Range58k - 104k$78k$78,018
Seattle, WA
Salary Range53k - 107k$76k$76,104
Raleigh, NC
Salary Range57k - 100k$76k$75,800
Peoria, IL
Salary Range49k - 88k$66k$66,067
Houston, TX
Salary Range45k - 85k$63k$62,705
$31k
$115k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Market Mix Modeling Consultant
Market Mix Modeling Consultant
Smith Hanley Associates
Smith Hanley Associates
05/20/2021
05/20/2021
$90,00005/20/2021
$90,000
Market Mix Modeling Consultant
Market Mix Modeling Consultant
Smith Hanley Associates
Smith Hanley Associates
05/20/2021
05/20/2021
$90,00005/20/2021
$90,000
Market Risk Consultant
Market Risk Consultant
Randstad
Randstad
05/15/2021
05/15/2021
$133,35905/15/2021
$133,359
Capital Markets UAT Consultant
Capital Markets UAT Consultant
Randstad
Randstad
05/13/2021
05/13/2021
$62,48505/13/2021
$62,485
Consultant-Market Research
Consultant-Market Research
R3 Worldwide, Inc.
R3 Worldwide, Inc.
10/29/2020
10/29/2020
$100,00010/29/2020
$100,000
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Market Research Consultant Demographics

Gender

male

49.4 %

female

43.5 %

unknown

7.1 %

Ethnicity

White

68.4 %

Asian

13.0 %

Hispanic or Latino

10.2 %

Foreign Languages Spoken

Spanish

31.6 %

French

11.0 %

Chinese

10.3 %
See More Demographics

Market Research Consultant Education

Majors

Business
24.8 %
Marketing
13.7 %
Finance
7.9 %

Degrees

Bachelors

64.9 %

Masters

22.4 %

Certificate

5.4 %

Top Colleges for Market Research Consultants

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Public

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info

Online Courses For Market Research Consultant That You May Like

Marketing Research: support your marketing decisions
udemy
4.4
(404)

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes a...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.2
(384)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Internship
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Top Skills For a Market Research Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.8% of market research consultants listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Market Research Consultant

Some places are better than others when it comes to starting a career as a market research consultant. The best states for people in this position are New Jersey, Delaware, Massachusetts, and Rhode Island. Market research consultants make the most in New Jersey with an average salary of $91,462. Whereas in Delaware and Massachusetts, they would average $87,547 and $85,426, respectively. While market research consultants would only make an average of $84,025 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Market Research Consultant Jobs:
1,261
Highest 10% Earn:
$156,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Market Research Consultant Jobs:
204
Highest 10% Earn:
$145,000
Location Quotient:
1.39
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Delaware

Total Market Research Consultant Jobs:
162
Highest 10% Earn:
$149,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Market Research Consultant Employers

1. Wells Fargo
4.7
Avg. Salary: 
$138,882
Market Research Consultants Hired: 
34+
2. Caterpillar
4.7
Avg. Salary: 
$78,808
Market Research Consultants Hired: 
11+
3. The Hartford
4.2
Avg. Salary: 
$105,537
Market Research Consultants Hired: 
7+
4. Novartis
4.9
Avg. Salary: 
$100,803
Market Research Consultants Hired: 
6+
5. MetLife
4.7
Avg. Salary: 
$106,119
Market Research Consultants Hired: 
5+
6. Allstate
4.7
Avg. Salary: 
$92,655
Market Research Consultants Hired: 
4+

Market Research Consultant Videos

Updated October 2, 2020