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Become A Market Research Consultant

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Working As A Market Research Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $52,000

    Average Salary

What Does A Market Research Consultant Do At Metlife

* Monitors and communicates competitor innovations and strategic shifts in their business model, including impact forecasting of such changes.
* Principal Responsibilities:
* High level individual contributor
* Works independently and possesses good technical ability
* Partners with other operational areas to identify opportunities for new projects.
* May lead cross functional teams.
* Builds strong working relations
* Participation in industry meetings and seminars to share trends and insights with Product Managers and Senior Leadership Team.
* Monitor/communicate significant countrywide/regional product, pricing, underwriting changes and innovations of competitors, including impact forecasting
* Evaluate feasibility of introducing competitor innovations into our product and/or rating platform.
* Examine competitor geographic shifts at a regional and countrywide level
* Partner with Sales and PM Leadership to exploit opportunities created by competitor actions
* Liaison with sales partners for comparative raters and other quoting engines relating to competitive intelligence.
*

What Does A Market Research Consultant Do At Sanofi Group

* Support the team in vendor procurement and contracting activities;
* Collaborate with business partners such as Procurement, Contracts, and Legal Departments to facilitate project start-up process;
* Communicate details of projects to the international affiliate partners;
* Catalog and share current Best Practices, work collaboratively with group and its clients to improve established protocols;
* Track monthly and quarterly spending against annual budget and oversee invoicing process;
* Coordinate semi-annual budget planning activities;
* Assist in development of annual market research plans;
* Execute special internal research projects and initiatives;
* Assist in qualitative and quantitative data analysis;
* Assist in development of presentations/reports

What Does A Market Research Consultant Do At Wolters Kluwer

* Develop research methodologies to solve unusually complex business challenges including but not limited to go-to-market strategy; product strategy and how to structure our sales and service organizations using customer data
* Lead the ongoing design and implementation of the enterprise VOC program on the MaritzCX platform, serving as the point person for all internal and external stakeholders
* Lead the formulation of VOC survey program requirements for all GRC businesses, providing expert consultation and sharing best practices based on prior experience
* Be an agent for change within the portfolio, facilitating stakeholder meetings and other change management initiatives to ensure smooth VOC program implementation and ongoing benefit realization
* Lead and manage the enterprise VOC/Net Promoter® program, one that incorporates both competitive benchmark and customer experience elements with a heavy emphasis on close-the-loop and action
* Work with customer experience champions within business units to develop the appropriate research to measure customer experience
* Continue to develop the VOC and custom market research strategies and processes to take customer and market insight and disseminate it in near real-time to business leaders, institutionalizing learnings as time goes on
* Provide actionable market intelligence to product managers for greater visibility/insights into what customers’ requests and needs are to support a customer centric culture and to enhance product development efforts and roadmaps, improve product positioning, and help create greater differentiation in our offerings
* Serve as the primary consultant and trusted advisor to senior leaders within the GRC business units to influence how the BUs develop their strategic business decisions
* Analyze and interpret data to provide data-driven recommendations and deliver compelling presentations to stakeholders at all levels of the organization to influence senior level professionals based on actionable insights.
* Ensure that Wolters Kluwer values and corporate standards of excellence are upheld

What Does A Market Research Consultant Do At Wells Fargo

* creating and executing the client experience marketing and communications plan, managing key aspects of the service model reengineering project, as well as tracking and managing service improvement initiatives.
* This is a challenging role that requires customer centricity, strong analytical and project management skills.
* The candidate needs to be a self-starter and possess the ability to work well with functional partners in delivering a superior customer experience.
* The right candidate will be a true client advocate, a change agent, and possess strong influencing and communication skills.
* Primary responsibilities include, but are not limited to:
* Manage critical deliverables of the client experience strategy and go-forward service model
* Own the communication plan informing business stakeholder of changes in the service model
* Create a process to analyze root-cause of service inquiries and issues, developing action plans to improve quality and communicate to clients
* Assist in developing processes to establish a proactive servicing and communication model
* Conduct client service reviews and satisfaction surveys with customers
* Monitor trends in satisfaction and service issues, preparing action plans to improve satisfaction levels
* Contribute to client experience roundtables with rep offices and customer care to monitor the customer experience and prioritize issues
* Develop a continuous process improvement program
* Support global leader of GPS customer experience
* Prepare training for external and internal clients and participate in client seminars
* In this role, you will:
* Drive initiatives- process reengineering, revenue generation, customer experience improvements and new or enhanced infrastructure
* Develop a structured process to capture, analyze, and synthesize client feedback and opportunities to enhance the client experience
* Coordinate with business partners to rollout the GPS Customer Experience strategy across regions
* Respond to evolving product and service needs with reference to the customer experience
* Create process to measure progress in meeting project objectives, KPIs and customer experience goals
* Work closely with internal partners to ensure customer experience needs are addressed
* Document process flows and customer impact as needed
* Proofread, edit and conduct quality control on customer experience documentation
* May act as an information source on department/business unit policies and procedures
* Team members support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.
* They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions

What Does A Market Research Consultant Do At Blackrock

* Accelerate growth with RIA prospects and retain assets of existing clients
* Demonstrate in-depth knowledge of all BlackRock investment products (active and index) and portfolio solutions offerings
* Be able to competitively position BlackRock solutions
* Converse knowledgeably with advisors, CIOs, analysts and other key stakeholders about industry trends and portfolio management
* Educate advisors on the full set of tools and resources that BlackRock provides
* Present effectively in one-on-one, large groups and conferences
* Embrace data-driven segmentation and sales processes as territory management tools
* Partner with BlackRock colleagues to coordinate territory coverage and client segmentation
* Be comfortable adapting to change and willing to try new selling approaches, styles and present new material in your territory
* Daily utilization of technology to engage with RIAs via phone / video, WebEx
* Leverage digital and marketing resources to drive RIA engagement with BlackRock

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How To Become A Market Research Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Research Consultant jobs

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Market Research Consultant Career Paths

Market Research Consultant
Product Manager Brand Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Research Analyst Senior Marketing Research Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Marketing Consultant Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Senior Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Analyst Business Analyst Marketing Manager
Director, Global Marketing
12 Yearsyrs
Marketing Research Analyst Research Manager Market Research Manager
Director, Market Research
10 Yearsyrs
Product Manager Sales Manager Marketing Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager Marketing Director
General Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Analyst Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Consultant Product Manager Sales Manager
National Sales Manager
10 Yearsyrs
Account Executive Territory Manager Account Manager
Product Manager
7 Yearsyrs
Senior Consultant Program Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Market Research Manager Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Market Research Manager Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Manager Senior Project Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Account Executive Office Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Marketing Consultant Marketing Director Business Developer
Vice President, Business Development
13 Yearsyrs
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Market Research Consultant Demographics

Gender

  • Male

    50.7%
  • Female

    44.9%
  • Unknown

    4.3%

Ethnicity

  • White

    71.7%
  • Asian

    15.8%
  • Hispanic or Latino

    9.1%
  • Unknown

    2.1%
  • Black or African American

    1.3%
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Languages Spoken

  • Spanish

    29.4%
  • Chinese

    12.7%
  • French

    11.1%
  • Mandarin

    10.3%
  • Portuguese

    7.9%
  • Russian

    4.8%
  • Japanese

    4.8%
  • Italian

    4.0%
  • Hindi

    2.4%
  • German

    2.4%
  • Arabic

    2.4%
  • Vietnamese

    1.6%
  • Swedish

    0.8%
  • Gujarati

    0.8%
  • Korean

    0.8%
  • Indonesian

    0.8%
  • Ukrainian

    0.8%
  • Armenian

    0.8%
  • Afrikaans

    0.8%
  • Greek

    0.8%
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Market Research Consultant

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Market Research Consultant Education

Market Research Consultant

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Real Market Research Consultant Salaries

Job Title Company Location Start Date Salary
Market Risk Consultant (Mathematical Modeling) Wells Fargo Securities, LLC. Charlotte, NC Oct 01, 2015 $162,500
Market Risk Consultant Wells Fargo Securities, LLC Charlotte, NC Aug 03, 2016 $162,500
Market Risk Consultant (Mathematical Modeling) Wells Fargo Securities, LLC New York, NY May 14, 2013 $143,000
Market Risk Consultant (Trading Systems) Wells Fargo Securities, LLC Charlotte, NC May 08, 2013 $141,000
Market Research Consultant C1 Consulting LLC San Francisco, CA Sep 11, 2010 $120,000
Market Access Consultant Team Trade USA LLC New York, NY Nov 01, 2010 $120,000
Market Consultant Ct Corporation Systems New York, NY Aug 07, 2014 $96,096 -
$120,000
Market Research Consultant Lightfish Technology Inc. Mountain View, CA Oct 01, 2011 $96,000
Market Research Consultant Lightfish Technology Inc. Mountain View, CA Jun 12, 2011 $96,000
Market Risk Consultant Murex North America, Inc. New York, NY Jul 02, 2012 $95,000
Market Research and Pricing Consultant Pro Unlimited, Inc. Boston, MA Dec 09, 2016 $93,600
Market Information Consultant CP Bank of America N.A. Charlotte, NC Jul 01, 2011 $90,043 -
$110,000
Market Research Consultant C1 Consulting LLC Summit, NJ Nov 16, 2013 $88,000
Market Risk Consultant Sharp Decisions Inc. Charlotte, NC Sep 06, 2013 $87,654
Market Information Consultant CP Bank of America N.A. Charlotte, NC May 01, 2011 $75,000 -
$95,000
Market Research Consultant Attune LLC San Francisco, CA Sep 10, 2015 $72,000
Market Research Consultant Clear USA, LLC New York, NY Jul 30, 2015 $71,500
Senior Market Research Consultant Informa Business Intelligence, Inc. Memphis, TN Sep 03, 2016 $71,395
Market Information Consultant CP Bank of America N.A. New York, NY May 17, 2013 $70,000 -
$90,000
Market Research Consultant Synovate Management Analytics Inc. New York, NY Sep 09, 2015 $70,000
Market Research Consultant Marketing Consulting Associates, LLC Westport, CT Sep 12, 2013 $69,300
Market Research Consultant Aqua Market of Weston, Inc. Margate, FL Oct 23, 2012 $52,175
Hospitality Industry Market Research Consultant Hospitality Advisors LLC Urban Honolulu, HI Apr 04, 2014 $52,000
TPM Consultant Latin America and Domestic Markets Marshall Institute Inc. Raleigh, NC Nov 15, 2009 $51,000
Market Research Consultant Reussir, Inc. Jackson, NY Sep 23, 2013 $50,088 -
$52,175
Market Research Consultant Mind Genomics Associates Inc. White Plains, NY Sep 09, 2015 $50,000
TPM Consultant, Latin America and Domestic Markets Marshall Institute Inc. Raleigh, NC Nov 15, 2009 $49,795 -
$74,277
TPM Consultant, Latin America and Domestic Markets Marshall Institute, Inc. Raleigh, NC Nov 15, 2009 $49,795 -
$74,277

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Top Skills for A Market Research Consultant

StrategicRecommendationsNewProductDevelopmentFinancialAnalysisMarketResearchProjectsDataCollectionCustomerSatisfactionDataAnalysisCompetitiveAnalysisBusinessDevelopmentMarketShareSpssSecondaryMarketResearchCustomerServiceMarketAnalysisBusinessPlanQualitativeResearchRealEstateQuantitativeResearchCRMInternet

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Top Market Research Consultant Skills

  1. Strategic Recommendations
  2. New Product Development
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Developed and presented strategic recommendations based on market research, business audits and industry reviews.
  • Pulled together competitive analysis, market evaluation, and financial analysis for the company.
  • Manage market research projects from scoping through presentation of data.
  • Conducted quantitative and qualitative data collection and analyses in support of market assessments and strategy development for various types of engagements.
  • Managed national customer satisfaction benchmark study providing a competitive advantage to the company by efficiently focusing customer satisfaction improvement efforts.

Top Market Research Consultant Employers

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