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Best states for a market research consultant
Quoted expert
Jennifer Robin Ph.D.
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
We decided to bring you a list of the best states for jobs for market research consultants in the United States. Market research consultant positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for market research consultants.In order to help you decide which state is the best for market research consultants, we ranked all 50 states and the District of Columbia from best to worst for market research consultant jobs.
In order to get you the best states for market research consultants, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.We found that New Jersey is the best state for market research consultant jobs, whereas Kentucky is the worst.
10 best states for market research consultants in 2025
1. New Jersey
Total market research consultant jobs: 1,261 Average annual salary: $105,651 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $161,000 Location Quotient: 1.31
2. Oregon
Total market research consultant jobs: 767 Average annual salary: $91,988 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $153,000 Location Quotient: 1.53
3. Delaware
Total market research consultant jobs: 162 Average annual salary: $112,978 Lowest 10 percent earn: $73,000 Highest 10 percent earn: $173,000 Location Quotient: 1.07
4. Pennsylvania
Total market research consultant jobs: 1,699 Average annual salary: $81,776 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $126,000 Location Quotient: 1.21
5. North Carolina
Total market research consultant jobs: 1,187 Average annual salary: $84,927 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $135,000 Location Quotient: 1.02
6. Minnesota
Total market research consultant jobs: 948 Average annual salary: $82,526 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $130,000 Location Quotient: 1.18
7. Connecticut
Total market research consultant jobs: 426 Average annual salary: $82,723 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $125,000 Location Quotient: 1.06
8. Washington
Total market research consultant jobs: 351 Average annual salary: $117,837 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $190,000 Location Quotient: 0.4
9. New Hampshire
Total market research consultant jobs: 243 Average annual salary: $78,311 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $116,000 Location Quotient: 1.15
10. Ohio
Total market research consultant jobs: 1,111 Average annual salary: $83,712 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $132,000 Location Quotient: 0.9
Market research consultant jobsNear Columbus, OH
How Zippia determines the best states to be a market research consultant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a market research consultant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New Jersey | $105,651 | $69,000 | 9,005,644 | 1,261 |
| 2 | Oregon | $91,988 | $54,000 | 4,142,776 | 767 |
| 3 | Delaware | $112,978 | $73,000 | 961,939 | 162 |
| 4 | Pennsylvania | $81,776 | $53,000 | 12,805,537 | 1,699 |
| 5 | North Carolina | $84,927 | $53,000 | 10,273,419 | 1,187 |
| 6 | Minnesota | $82,526 | $52,000 | 5,576,606 | 948 |
| 7 | Connecticut | $82,723 | $54,000 | 3,588,184 | 426 |
| 8 | Washington | $117,837 | $72,000 | 7,405,743 | 351 |
| 9 | New Hampshire | $78,311 | $52,000 | 1,342,795 | 243 |
| 10 | Ohio | $83,712 | $52,000 | 11,658,609 | 1,111 |
| 11 | New York | $99,913 | $65,000 | 19,849,399 | 1,057 |
| 12 | Rhode Island | $75,402 | $50,000 | 1,059,639 | 204 |
| 13 | Illinois | $78,691 | $49,000 | 12,802,023 | 1,653 |
| 14 | Montana | $77,641 | $46,000 | 1,050,493 | 148 |
| 15 | Michigan | $78,557 | $49,000 | 9,962,311 | 965 |
| 16 | Utah | $77,672 | $45,000 | 3,101,833 | 384 |
| 17 | California | $78,532 | $46,000 | 39,536,653 | 5,357 |
| 18 | District of Columbia | $81,116 | $52,000 | 693,972 | 273 |
| 19 | Idaho | $75,263 | $44,000 | 1,716,943 | 180 |
| 20 | Vermont | $70,585 | $47,000 | 623,657 | 132 |
| 21 | Maine | $74,283 | $50,000 | 1,335,907 | 155 |
| 22 | Massachusetts | $81,275 | $54,000 | 6,859,819 | 697 |
| 23 | South Dakota | $63,469 | $39,000 | 869,666 | 249 |
| 24 | Nevada | $72,958 | $42,000 | 2,998,039 | 198 |
| 25 | Indiana | $70,024 | $43,000 | 6,666,818 | 648 |
| 26 | Texas | $68,715 | $42,000 | 28,304,596 | 2,160 |
| 27 | New Mexico | $66,831 | $40,000 | 2,088,070 | 238 |
| 28 | Maryland | $77,290 | $49,000 | 6,052,177 | 300 |
| 29 | Virginia | $69,809 | $44,000 | 8,470,020 | 1,094 |
| 30 | Louisiana | $68,269 | $41,000 | 4,684,333 | 231 |
| 31 | Wisconsin | $66,304 | $41,000 | 5,795,483 | 543 |
| 32 | North Dakota | $65,104 | $41,000 | 755,393 | 96 |
| 33 | Arizona | $66,071 | $39,000 | 7,016,270 | 683 |
| 34 | Missouri | $64,370 | $40,000 | 6,113,532 | 715 |
| 35 | Colorado | $65,329 | $39,000 | 5,607,154 | 781 |
| 36 | Wyoming | $61,335 | $36,000 | 579,315 | 79 |
| 37 | West Virginia | $63,385 | $39,000 | 1,815,857 | 151 |
| 38 | Alabama | $58,879 | $36,000 | 4,874,747 | 719 |
| 39 | Georgia | $64,510 | $40,000 | 10,429,379 | 1,075 |
| 40 | Iowa | $63,852 | $39,000 | 3,145,711 | 282 |
| 41 | South Carolina | $64,797 | $40,000 | 5,024,369 | 277 |
| 42 | Oklahoma | $51,762 | $31,000 | 3,930,864 | 652 |
| 43 | Nebraska | $59,736 | $37,000 | 1,920,076 | 267 |
| 44 | Arkansas | $61,838 | $38,000 | 3,004,279 | 207 |
| 45 | Mississippi | $48,918 | $30,000 | 2,984,100 | 385 |
| 46 | Tennessee | $57,989 | $36,000 | 6,715,984 | 651 |
| 47 | Alaska | $63,965 | $45,000 | 739,795 | 33 |
| 48 | Florida | $54,682 | $34,000 | 20,984,400 | 1,835 |
| 49 | Hawaii | $48,383 | $37,000 | 1,427,538 | 95 |
| 50 | Kansas | $54,439 | $34,000 | 2,913,123 | 286 |
| 51 | Kentucky | $52,610 | $32,000 | 4,454,189 | 275 |
Highest paying states for market research consultants
| Rank | State | Avg. Market Research Consultant Salary |
|---|---|---|
| 1 | New Jersey | $105,651 |
| 2 | Oregon | $91,988 |
| 3 | Delaware | $112,978 |
| 4 | Pennsylvania | $81,776 |
| 5 | North Carolina | $84,927 |
| 6 | Minnesota | $82,526 |
| 7 | Connecticut | $82,723 |
| 8 | Washington | $117,837 |
| 9 | New Hampshire | $78,311 |
| 10 | Ohio | $83,712 |
| 11 | New York | $99,913 |
| 12 | Rhode Island | $75,402 |
| 13 | Illinois | $78,691 |
| 14 | Montana | $77,641 |
| 15 | Michigan | $78,557 |
| 16 | Utah | $77,672 |
| 17 | California | $78,532 |
| 18 | District of Columbia | $81,116 |
| 19 | Idaho | $75,263 |
| 20 | Vermont | $70,585 |
| 21 | Maine | $74,283 |
| 22 | Massachusetts | $81,275 |
| 23 | South Dakota | $63,469 |
| 24 | Nevada | $72,958 |
| 25 | Indiana | $70,024 |
| 26 | Texas | $68,715 |
| 27 | New Mexico | $66,831 |
| 28 | Maryland | $77,290 |
| 29 | Virginia | $69,809 |
| 30 | Louisiana | $68,269 |
| 31 | Wisconsin | $66,304 |
| 32 | North Dakota | $65,104 |
| 33 | Arizona | $66,071 |
| 34 | Missouri | $64,370 |
| 35 | Colorado | $65,329 |
| 36 | Wyoming | $61,335 |
| 37 | West Virginia | $63,385 |
| 38 | Alabama | $58,879 |
| 39 | Georgia | $64,510 |
| 40 | Iowa | $63,852 |
| 41 | South Carolina | $64,797 |
| 42 | Oklahoma | $51,762 |
| 43 | Nebraska | $59,736 |
| 44 | Arkansas | $61,838 |
| 45 | Mississippi | $48,918 |
| 46 | Tennessee | $57,989 |
| 47 | Alaska | $63,965 |
| 48 | Florida | $54,682 |
| 49 | Hawaii | $48,383 |
| 50 | Kansas | $54,439 |
| 51 | Kentucky | $52,610 |
Expert opinions on the best states for market research consultants
Are there any particularly good places in the United States for market research consultants to find work opportunities?
Jennifer Robin Ph.D.
Associate Dean and Professor of Management, Bradley University
Virtually any place there are organizations, there are HR opportunities! The rule of thumb is one HR staff member for every 75 employees or so, but many companies hire their first staff member dedicated to HR when they are much smaller.
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Updated January 8, 2025