Market research consultant demographics and statistics in the US
Market research consultant demographics research summary. Zippia estimates market research consultant demographics and statistics in the United States by using a database of 30 million profiles. Our market research consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market research consultants after extensive research and analysis:
- There are over 14,248 market research consultants currently employed in the United States.
- 46.9% of all market research consultants are women, while 53.1% are men.
- The average market research consultant age is 36 years old.
- The most common ethnicity of market research consultants is White (64.2%), followed by Asian (14.5%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 95% of what men earned.
- 10% of all market research consultants are LGBT.
- Market research consultants are 58% more likely to work at private companies in comparison to public companies.
On this page
Market research consultant demographics by:
Market research consultant gender statistics
46.9% of market research consultants are women and 53.1% of market research consultants are men.
- Male, 53.1%
- Female, 46.9%
Market research consultant gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.1% |
| Female | 46.9% |
Market research consultant gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$83,102
Female income
$79,129
Market research consultant gender ratio over time
This data breaks down the percentage of men and women in market research consultant positions over time. Currently, 46.9% of market research consultants are female.
Market research consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 61.32% | 38.68% |
| 2011 | 58.94% | 41.06% |
| 2012 | 59.18% | 40.82% |
| 2013 | 55.77% | 44.23% |
| 2014 | 55.81% | 44.19% |
| 2015 | 57.95% | 42.05% |
| 2016 | 57.20% | 42.80% |
| 2017 | 57.17% | 42.83% |
| 2018 | 56.21% | 43.79% |
| 2019 | 54.86% | 45.14% |
| 2020 | 52.35% | 47.65% |
| 2021 | 53.08% | 46.92% |
Market research consultant related jobs gender ratio
We compared market research consultants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Market Research Consultant | 53% | 47% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market research consultant demographics by race
The most common ethnicity among market research consultants is White, which makes up 64.2% of all market research consultants. Comparatively, 14.5% of market research consultants are Asian and 11.4% of market research consultants are Hispanic or Latino.
- White, 64.2%
- Asian, 14.5%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.2%
Market research consultant race
| Market research consultant race | Percentages |
|---|---|
| White | 64.2% |
| Asian | 14.5% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.2% |
Market research consultant race and ethnicity over time
See how market research consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market research consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.16% | 4.99% | 12.28% | 7.85% |
| 2011 | 71.46% | 4.99% | 12.71% | 8.81% |
| 2012 | 71.52% | 5.19% | 12.00% | 9.04% |
| 2013 | 71.28% | 5.40% | 11.45% | 9.06% |
| 2014 | 71.60% | 4.83% | 12.62% | 8.50% |
| 2015 | 70.56% | 4.41% | 12.92% | 9.21% |
| 2016 | 68.79% | 5.58% | 13.14% | 10.11% |
| 2017 | 68.76% | 5.44% | 13.21% | 9.72% |
| 2018 | 68.07% | 5.10% | 13.22% | 10.31% |
| 2019 | 68.40% | 5.00% | 13.43% | 10.36% |
| 2020 | 66.49% | 4.45% | 13.51% | 11.23% |
| 2021 | 64.22% | 4.80% | 14.53% | 11.41% |
Market research consultant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $80,991 |
| White | $84,270 |
| Black or African American | $76,632 |
| Asian | $92,217 |
| Hispanic or Latino | $82,169 |
Average market research consultant age
See how the average age of market research consultants varies based on ethnicity and gender.
Male
Female
Market research consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Market research consultant age breakdown
The average age of market research consultants is 30-40 years years old, representing 35% of the market research consultant population.
Market research consultant age breakdown
| Market Research Consultant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Market research consultant educational attainment
- Bachelor's, 68%
- Master's, 24%
- Associate, 3%
- Doctorate, 2%
- Other Degrees, 3%
Market research consultants by degree level
| Market research consultant degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Master's | 24% |
| Associate | 3% |
| Doctorate | 2% |
| Other Degrees | 3% |
Market research consultant jobs you might like
Market research consultant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $101,981 |
| Bachelor's Degree | $87,234 |
| Doctorate Degree | $103,117 |
Market research consultant employment statistics
Most market research consultants work for a private in the professional industry.
Company size where market research consultants work
Below, you can see the size of companies where market research consultants work.
Market research consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 24% |
Market research consultant jobs by company type
Employees with the market research consultant job title have their preferences when it comes to working for a company. For instance, most market research consultants prefer to work at private companies over public companies.
Market research consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 32% |
| Private | 58% |
| Government | 3% |
Market research consultant jobs by industry
The most common industries for market research consultants are professional, finance and technology.
Market research consultant industry statistics
| Industry | Percentages |
|---|---|
| Professional | 15% |
| Fortune 500 | 12% |
| Finance | 11% |
| Technology | 10% |
| Media | 9% |
| Manufacturing | 8% |
| Health Care | 6% |
| Education | 6% |
| Government | 3% |
| Retail | 3% |
| Insurance | 3% |
| Internet | 2% |
| Automotive | 2% |
| Hospitality | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Utilities | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Energy | 1% |
Market research consultant turnover and employment statistics
Market research consultant unemployment rate over time
The unemployment rate for market research consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market research consultant unemployment rate by year
| Year | Market research consultant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average market research consultant tenure
The average market research consultant stays at their job for 1-2 years, based on the 1,330 market research consultants resumes in Zippia's database.
Market research consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 32% |
| 3-4 years | 11% |
| 5-7 years | 10% |
| 8-10 years | 5% |
| 11+ years | 9% |
Market research consultant LGBT ratio compared to similar jobs
Review the percent of market research consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Supply Chain Analyst | 8.65% | 37,979 |
| Human Resources Generalist | 8.93% | 44,365 |
| Market Research Consultant | 10.00% | - |
| Business Opportunity And Property Investment Broker | 11.05% | 59,833 |
| Property Inspector | 11.64% | 22,804 |
| Fundraising Internship | 19.25% | 47,147 |
Similar market research consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Supply Chain Analyst | 8.65% | 37,979 |
| Human Resources Generalist | 8.93% | 44,365 |
| Business Opportunity And Property Investment Broker | 11.05% | 59,833 |
| Property Inspector | 11.64% | 22,804 |
| Fundraising Internship | 19.25% | 47,147 |
Foreign languages spoken by market research consultants
The most common foreign language among market research consultants is Spanish at 31.6%. The second-most popular foreign language spoken is French at 11.0% and Chinese is the third-most popular at 10.3%.
- Spanish, 31.6%
- French, 11.0%
- Chinese, 10.3%
- Mandarin, 9.0%
- Portuguese, 7.1%
- Other, 31.0%
Market research consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.6% |
| French | 11.0% |
| Chinese | 10.3% |
| Mandarin | 9.0% |
| Portuguese | 7.1% |
| Other | 31.0% |
