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The differences between market research consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research consultant and a marketing consultant. Additionally, a market research consultant has an average salary of $85,073, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Market Research Consultant | Marketing Consultant | |
| Yearly salary | $85,073 | $70,593 |
| Hourly rate | $40.90 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,424 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Market research consultants and marketing consultants have different pay scales, as shown below.
| Market Research Consultant | Marketing Consultant | |
| Average salary | $85,073 | $70,593 |
| Salary range | Between $54,000 And $132,000 | Between $44,000 And $112,000 |
| Highest paying City | Renton, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Invesco | Meta |
| Best paying industry | - | Technology |
There are a few differences between a market research consultant and a marketing consultant in terms of educational background:
| Market Research Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research consultants' and marketing consultants' demographics:
| Market Research Consultant | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |