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Market research consultant skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Brooke Buffington,

Cheryl Dorsey

Below we've compiled a list of the most critical market research consultant skills. We ranked the top skills for market research consultants based on the percentage of resumes they appeared on. For example, 16.9% of market research consultant resumes contained client facing as a skill. Continue reading to find out what skills a market research consultant needs to be successful in the workplace.

15 market research consultant skills for your resume and career

1. Client Facing

Here's how market research consultants use client facing:

Conduct quantitative research through custom-designed client facing and customer-facing surveys and diagnostics.

2. Risk Management

Risk management is the method of recognizing, evaluating, and managing risks to an organization's resources and profits. Financial insecurity, regulatory liability, strategic management mistakes, incidents, and natural hazards are just some of the challenges or dangers that could arise. For digitalized businesses, IT security vulnerabilities and data-related threats, as well as risk management techniques to mitigate them, have become top priorities.

Here's how market research consultants use risk management:

Served as a consultant providing risk management and credit analysis for domestic and international clients.
Risk Management: Developed and delivered dynamic launch strategy in five countries; backed by a contingency plan.

3. PowerPoint

Here's how market research consultants use powerpoint:

Structured financial data output in Excel for use in Steering Committee PowerPoint decks.
Design custom reports in Excel and PowerPoint.

4. Project Management

Here's how market research consultants use project management:

Delivered project management tools and enhanced client's project delivery capability in enterprise technology unit.
Created and implemented governance, project management and reporting frameworks for business unit.

5. Financial Services

Financial services are economic services that are offered by the finance sector, which includes banks, financial institutes credit-card agencies, insurance companies, accountancy firms, and others that handles assets. Organizations in the financial services sector are concerned with money and risk management.

Here's how market research consultants use financial services:

Market Research Specialist Inside Account Rep Managed business-to-business and consumer research studies for a leading financial services company.
Work with clients in financial services and consumer packaged goods.

6. Data Analysis

Here's how market research consultants use data analysis:

Performed a co-leading role in telephone interview moderation, data analysis and final report development for 7 research initiatives.
Utilize data analysis, identify and target providers who would benefit from Medicare Risk Adjustment training and documentation/coding resources.

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7. Capital Markets

Capital markets refer to venues, areas, or spaces where individuals and businesses have their investments and savings stored and the processes done between the suppliers who possess capital and others who need the capital. It majorly concerns raising money in dealing with bonds, shares, and any other long-term investments.

Here's how market research consultants use capital markets:

Developed a low-latency distributed message-based platform to automate algorithmic trading of synthetic and outright futures contracts for Capital Markets Consulting.
Engaged - Capital Markets Advisory for global conglomerate located in Abuja, Nigeria.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how market research consultants use crm:

Well versed with MS CRM, Hoovers, DiscoverOrg.
Provided technical support to the Synavant's CRM solutions customized database software.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how market research consultants use product development:

Presented findings to company product development and executive teams.
Assisted business owners in developing market research, business models, product development and marketing plans.

10. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how market research consultants use data collection:

Conducted quantitative and qualitative data collection and analyses in support of market assessments and strategy development for various types of engagements.
Lead execution team in qualitative and quantitative data collection efforts, including identifying and managing external vendors.

11. Strategic Recommendations

Here's how market research consultants use strategic recommendations:

Developed strategic recommendations based and created budgetary protocol and project proposals that were implemented by Bloomberg.
Offered strategic recommendations for product offerings and building customer loyalty.

12. Business Decisions

Here's how market research consultants use business decisions:

Initiated new statistical programs with trade organization providing accurate segmentation of the market resulting in better business decisions.
Acted as Business Analyst to gather business requirement and analyzed it for business decisions.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research consultants use market research:

Participated in a group consulting project for toy giant Mattel using market research to make advertising strategy recommendations for senior leadership.
Provided clients with case-specific market research, portfolio strategy recommendations, commercial negotiation, financial analysis, and agreement execution !

14. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how market research consultants use primary research:

Conducted primary research and published vendor profiles defining, comparing and analyzing software support services for competitive products.
Provided project planning and management support across five company subsidiaries for multiple primary research projects.

15. SQL

Here's how market research consultants use sql:

Measured asset quality of 1st Mortgage through in depth reporting and analysis using SAS, SQL, advanced Excel and VBA.
Defined and built the DB architecture for normalizing the data for reporting and managed the SQL Server (SA).

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What skills help Market Research Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market research consultant resumes?

Brooke Buffington

Senior Associate Director of Corporate and Employer Relations, Martha and Spencer Love School of Business, Elon University

Skills that standout are often position specific, but there are always skills that a wide-variety of employers seek. These skills align with the competencies developed by the National Association of Colleges and Employers (NACE), which include skills in critical thinking/problem solving, oral/written communication, teamwork/collaboration, digital technology, leadership, professionalism/work-ethic, career management, and global/intercultural fluency.

What market research consultant skills would you recommend for someone trying to advance their career?

Cheryl Dorsey

Lecturer, Benjamin Franklin Institute of Technology

Regarding a gap year, I think if a graduate needs to, take a gap year. It would be beneficial to join professional organizations (many provide student discounts) and to participate in online trainings and webinars of interest to enhance skills.

What type of skills will young market research consultants need?

Matthew Fisher SFSU, Hult, SMC

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What soft skills should all market research consultants possess?

Dr. Christopher Close Ph.D.

Associate Professor, Director, Justice and Ethics in the Law program, Saint Joseph's University

Graduates should be able to make a well-supported, well-reasoned argument, both orally and in writing. They should be able to critically read and assess the validity of claims they see advanced by other people. These skills of critical thinking are crucial for any field.

What hard/technical skills are most important for market research consultants?

C. Darren Brooks Ph.D.

Assistant Department Chair and Executive Director, Center for Human Resource Management, Florida State University

As stated earlier, the field of management is broad and encompasses all industries and sectors. Consequently, the technical skills necessary to succeed will vary according to the specific knowledge and experiences required to understand the nuances of an organization. Accordingly, graduates who have business acumen and technical competency in a particular discipline or industry would be better positioned for employment opportunities. As a result, I always place emphasis on gaining internships and work experience concurrently with academic study. These experiences will provide a real-world understanding of the type of skills necessary to succeed in organizations as well as offer industry-specific knowledge. However, for many graduates, their practical skills are limited. In this case, it is important to ensure you have more generalizable skills that are applicable across industries, such as building digital fluency, analytical fluency, writing skills, and strong Excel skills. When speaking with consulting firms and industry employers, they repeatedly reference the need for graduates to demonstrate more advanced Excel skills.

Do you want to know more?

List of market research consultant skills to add to your resume

The most important skills for a market research consultant resume and required skills for a market research consultant to have include:

Client Facing
Risk Management
PowerPoint
Project Management
Financial Services
Data Analysis
Capital Markets
CRM
Product Development
Data Collection
Strategic Recommendations
Business Decisions
Market Research
Primary Research
SQL
Business Objectives

SPSS
Quantitative Research
Competitive Intelligence
Statistical Analysis
Fixed Income
Discussion Guides
Market Risk
Business Development
Market Analysis
Market Research Studies
Analyze Data
Business Plan
Research Findings
SAS
Financial Analysis
Healthcare

R
Market Trends
Real Estate
Equities
Market Intelligence
Competitive Analysis
FX
VAR
Phone Interviews
Research Reports
Customer Feedback
Client Presentations
Industry Analysis
Market Research Data
Derivative
Bloomberg

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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