How To Become A Market Research Internship: What It Is and Career Path

What is a market research internship and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Heather Tanner Ph.D.,

Charles Feldman Ph.D.

Internships are often always required in tertiary education institutions. These internships depend on the course or specialty of the student. Some students may go into history, while some may go into psychology or courses related to business administration. These students may choose a specialty related to business management, such as finance, marketing, or even human resource management. One internship available to business administration students is market research.

Market Research Interns work for firms that handle information and data gathering on current market trends and movement. These firms analyze the data and create reports to help companies assess their next moves to capture their target market. Market research interns are exposed to the daily activities in a market research firm. They may help in some initiatives and administrative activities. They may even be asked to conduct market research themselves.

If you are interested in marketing and in capturing the attention of the target market, this is a great first step for you. Of course, you need passion to succeed in this career. You should also have an interest in research and analysis.

What general advice would you give to a market research internship?

Heather Tanner Ph.D.

Associate Professor, The Ohio State University

Most entry-level jobs have lots of boring elements, which is frustrating when you can't wait to jump in and tackle exciting challenges. However, it would help if you showed your immediate supervisor and the company/institution that you are a good team member, capable, and willing to take on tasks (challenging and boring). Routinely ask your supervisor for new jobs or projects to expand your skillset and knowledge of the company/institution. It would help if you also manage your expectations about how quickly you'll be promoted; it can be frustratingly slow. Finally, it's essential to recognize that you need to manage your reputation - this is a workplace where you need to be perceived as a responsible and competent professional. Therefore, only share information about your personal life and leisure time as if talking to your grandparents.

ScoreMarket Research InternshipUS Average

Salary

2.8

Avg. Salary $35,920

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.32%

Black or African American 4.75%

Hispanic or Latino 11.30%

Unknown 4.89%

White 64.59%

Gender

female 47.53%

male 52.47%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a market research internship

Explore market research internship education requirements

Most common market research internship degrees

Bachelor's

78.8 %

Master's

14.4 %

Associate

3.4 %

Start to develop specific market research internship skills

Skills	Percentages
PowerPoint	11.62%
Data Analysis	9.06%
Research Projects	6.34%
Analyze Data	3.82%
Data Collection	3.47%

Complete relevant market research internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market research interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market research internship based on U.S. Bureau of Labor Statistics data and data from real market research internship resumes.

Research market research internship duties and responsibilities

Manage existing client relationships and provide support during origination process which improve overall customer relations.
Assist with creating and executing paid advertising campaigns via various social media platforms such as LinkedIn and Facebook.
Prepare and edit PowerPoint reports from primary and secondary research findings into easy to understand text and illustrating data graphically.
Create adhoc database reports using advance SQL queries.

Prepare your market research internship resume

When your background is strong enough, you can start writing your market research internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market research internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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