What is a Market Research Internship?

Internships are often always required in tertiary education institutions. These internships depend on the course or specialty of the student. Some students may go into history, while some may go into psychology or courses related to business administration. These students may choose a specialty related to business management, such as finance, marketing, or even human resource management. One internship available to business administration students is market research.

Market Research Interns work for firms that handle information and data gathering on current market trends and movement. These firms analyze the data and create reports to help companies assess their next moves to capture their target market. Market research interns are exposed to the daily activities in a market research firm. They may help in some initiatives and administrative activities. They may even be asked to conduct market research themselves.

If you are interested in marketing and in capturing the attention of the target market, this is a great first step for you. Of course, you need passion to succeed in this career. You should also have an interest in research and analysis.

What Does a Market Research Internship Do

There are certain skills that many market research interns have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

How To Become a Market Research Internship

If you're interested in becoming a market research internship, one of the first things to consider is how much education you need. We've determined that 78.8% of market research interns have a bachelor's degree. In terms of higher education levels, we found that 14.4% of market research interns have master's degrees. Even though most market research interns have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Market Research Internship

Top Market Research Internship Jobs Near You

Market Research Internship Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of market research analyst you might progress to a role such as business analyst eventually. Later on in your career, you could end up with the title market development manager.

Top Careers Before Market Research Internship

Internship (51,064 Jobs)

22.0 %

Marketing Internship (122,135 Jobs)

17.6 %

Research Assistant (51,080 Jobs)

8.7 %

Top Careers After Market Research Internship

Marketing Internship (122,135 Jobs)

16.8 %

Internship (51,064 Jobs)

14.4 %

Research Assistant (51,080 Jobs)

8.9 %

Average Salary for a Market Research Internship

Market Research Interns in America make an average salary of $35,920 per year or $17 per hour. The top 10 percent makes over $48,000 per year, while the bottom 10 percent under $26,000 per year.

Average Market Research Internship Salary

$35,920 Yearly

$17.27 hourly

$26,00010%

$35,000Median

$48,00090%

What Am I Worth?

Roles and Types of Market Research Internship

The role of a market research internship includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general market research internship responsibilities:

As an analytic insight intern, you will anticipate & respond to changes in kao’s categories (hand & body lotion, hair care, face care, deodorant,
Participation in asa’s skill development programs for interns. Provide an end user point of view, opinions
Assist director of brand management and brand analyst to execute fan research survey design, data collection, analysis

There are several types of market research internship, including:

Research Analyst

Role:

As a Research Analyst, you will be collecting and studying data coming from different sources. After collection and study, you will then make recommendations to the management in order to help businesses or companies determine the products' target market and ideal price.

With a job growth rate of 20%, you are also given a chance to explore other roles and look into other tasks. You can be a Consultant, an Operations Manager, a Branch Manager, or a Manager and Assistant Vice President. This will all be dependent on the path you plan to pursue.

There are special skills you need to have in order to do your job well as a Research Analyst. You need to have great analytical skills in order to filter out information. You also need to have good communication skills to be able to deal with different people. Lastly, you need to be detail-oriented to avoid making mistakes.

Average Salary: $70,232
Degree: Bachelor's Degree

Marketing Analyst

Role:

Marketing analysts assist businesses and organizations in determining the goods and services to sell, who to sell to, and the price to sell it. They arrive at their findings after researching market dynamics, competitor behavior, and customer behavior. Marketing analysts are also in charge of analyzing the market to forecast product and service revenue.

Their mission is to assist businesses in determining what goods are in demand, who will buy them, and what price they are willing to pay. Tracking sales patterns, collecting customer and competitor data, writing management reports, and using statistical tools for data analysis are a few of their responsibilities.

You must be able to understand huge volumes of data and interpret them if you aspire to be a marketing analyst. You need critical thinking skills to make successful data-driven decisions. You also need strong communication skills and a bachelor's degree in marketing or a similar area. The total payment for the year is $62,877.

Average Salary: $59,380
Degree: Bachelor's Degree

Market Researcher

Role:

A market researcher carries out surveys and collects and analyses data on behalf of organizations such as businesses, government bodies, and charities.

They generally collect and interpret data and information to present to their clients as a market researcher. The information they provide helps them to make informed political, social, and economic decisions. A career in market research operations can give them a fast-paced and rewarding career.

Most entry-level market research professions, such as market or survey researcher, require a bachelor's degree in marketing or business administration with coursework in marketing, psychology, social sciences, mathematics, and statistics. The average market researcher salary is $60,047 as of December, but the range typically falls between $53,389 and $67,669. Salary contents can vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in their profession.

Average Salary: $52,309
Degree: Bachelor's Degree

States With The Most Market Research Internship Jobs

Number Of Market Research Internship Jobs By State

Rank	State	Number of Jobs	Average Salary
1	California	6,758	$40,445
2	Texas	3,075	$35,982
3	Florida	2,363	$30,140
4	Pennsylvania	2,345	$36,054
5	Illinois	2,153	$33,304
6	New York	1,808	$46,193
7	Michigan	1,728	$34,128
8	New Jersey	1,725	$47,187
9	North Carolina	1,616	$32,338
10	Virginia	1,567	$33,435
11	Georgia	1,565	$38,700
12	Ohio	1,411	$29,475
13	Massachusetts	1,328	$45,826
14	Minnesota	1,321	$39,266
15	Colorado	1,175	$34,694
16	Oregon	1,035	$41,430
17	Arizona	1,009	$30,634
18	Tennessee	980	$31,564
19	Missouri	978	$29,407
20	Indiana	966	$24,599
21	Wisconsin	948	$32,121
22	Washington	933	$47,277
23	Maryland	837	$34,440
24	Connecticut	789	$47,684
25	Utah	674	$29,747
26	Iowa	639	$36,524
27	Kentucky	592	$23,759
28	Alabama	556	$30,912
29	Oklahoma	546	$30,697
30	Kansas	537	$28,498
31	Nebraska	524	$24,383
32	South Carolina	504	$26,133
33	Arkansas	498	$28,452
34	Idaho	495	$33,734
35	Louisiana	481	$30,087
36	New Hampshire	471	$43,020
37	Maine	434	$43,937
38	New Mexico	434	$30,293
39	Mississippi	410	$25,901
40	Delaware	409	$40,161
41	Rhode Island	388	$46,367
42	Montana	342	$26,694
43	Vermont	341	$35,151
44	Nevada	331	$28,875
45	South Dakota	325	$29,547
46	West Virginia	313	$26,703
47	North Dakota	274	$30,120
48	Wyoming	255	$25,989
49	Hawaii	241	$26,944
50	Alaska	180	$40,002

Market Research Internship Education

Market Research Internship Majors

Business

22.7 %

Marketing

19.6 %

Economics

9.3 %

Market Research Internship Degrees

Admissions

Most Popular Majors

Business

Psychology

Marketing

Finance

Accounting

Top Skills For a Market Research Internship

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.6% of market research interns listed powerpoint on their resume, but soft skills such as analytical skills and communication skills are important as well.

PowerPoint, 11.6%

Data Analysis, 9.1%

Research Projects, 6.3%

Analyze Data, 3.8%

Data Collection, 3.5%

Other Skills, 65.7%

Choose From 10+ Customizable Market Research Internship Resume templates

Zippia allows you to choose from different easy-to-use Market Research Internship templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Research Internship resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Market Research Internship Demographics

Market Research Internship Gender Distribution

Male

53%

Female

48%

After extensive research and analysis, Zippia's data science team found that:

Among market research interns, 47.5% of them are women, while 52.5% are men.

The most common race/ethnicity among market research interns is White, which makes up 64.6% of all market research interns.

The most common foreign language among market research interns is Spanish at 25.7%.

Online Courses For Market Research Internship That You May Like

Advertising Disclosure

1. Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple...

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2. Market Research

The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.\n\nOnce you have completed this Specialisation, you will have a good understanding of market research including:\n\nEssentials of market research Components...

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3. Research Methodologies

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There...

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How Do Market Research Internship Rate Their Jobs?

Top Market Research Internship Employers

Most Common Employers For Market Research Internship

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Microsoft	$112,915	$54.29	6
2	The Kraft Group	$92,420	$44.43	4
3	Accruent	$72,690	$34.95	7
4	Aptean	$59,514	$28.61	5
5	Morgan Stanley	$54,208	$26.06	4
6	Advicent	$53,379	$25.66	5
7	Intel	$50,170	$24.12	4
8	Zywave	$50,048	$24.06	12
9	U.S. Department of Commerce	$49,152	$23.63	9
10	P&G	$44,226	$21.26	4

Updated February 6, 2023

What is a Market Research Internship?

What Does a Market Research Internship Do

How To Become a Market Research Internship

Market Research Internship Career Paths

Top Careers Before Market Research Internship

Top Careers After Market Research Internship

Average Salary for a Market Research Internship

Roles and Types of Market Research Internship

Research Analyst

Marketing Analyst

Market Researcher

States With The Most Market Research Internship Jobs

Number Of Market Research Internship Jobs By State

Market Research Internship Education

Market Research Internship Majors

Market Research Internship Degrees

Top Colleges for Market Research Internships

1. University of Georgia

2. University of Pennsylvania

3. University of Wisconsin - Madison

4. Northwestern University

5. University of Maryland - College Park

6. University of Minnesota - Twin Cities

7. Ball State University

8. Purdue University

9. Howard University

10. Texas State University

Top Skills For a Market Research Internship

Choose From 10+ Customizable Market Research Internship Resume templates

Market Research Internship Demographics

Market Research Internship Gender Distribution

Online Courses For Market Research Internship That You May Like

How Do Market Research Internship Rate Their Jobs?

Top Market Research Internship Employers

Most Common Employers For Market Research Internship

Market Research Internship Related Careers

Market Research Internship Related Jobs

What Similar Roles Do

Resume For Related Jobs