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Market research internship vs market research analyst

The differences between market research interns and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research internship and a market research analyst. Additionally, a market research analyst has an average salary of $51,688, which is higher than the $35,920 average annual salary of a market research internship.

The top three skills for a market research internship include powerpoint, data analysis and research projects. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.

Market research internship vs market research analyst overview

Market Research InternshipMarket Research Analyst
Yearly salary$35,920$51,688
Hourly rate$17.27$24.85
Growth rate19%19%
Number of jobs99,51271,240
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age3737
Years of experience66

What does a market research internship do?

A Market Research Intern is responsible for conducting data and statistical analysis to evaluate market performance and identify opportunities to generate profits. Market Research Interns perform administrative duties under the supervision of a market research manager, such as writing and filing reports, organizing documents, researching trends, and designing participant surveys. A Market Research Intern must have excellent communication and analytical skills, especially in collecting accurate data and interpreting results.

What does a market research analyst do?

A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.

Market research internship vs market research analyst salary

Market research interns and market research analysts have different pay scales, as shown below.

Market Research InternshipMarket Research Analyst
Average salary$35,920$51,688
Salary rangeBetween $26,000 And $48,000Between $36,000 And $73,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Imply
Best paying industry-Technology

Differences between market research internship and market research analyst education

There are a few differences between a market research internship and a market research analyst in terms of educational background:

Market Research InternshipMarket Research Analyst
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market research internship vs market research analyst demographics

Here are the differences between market research interns' and market research analysts' demographics:

Market Research InternshipMarket Research Analyst
Average age3737
Gender ratioMale, 52.5% Female, 47.5%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market research internship and market research analyst duties and responsibilities

Market research internship example responsibilities.

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Assist with creating and executing paid advertising campaigns via various social media platforms such as LinkedIn and Facebook.
  • Prepare and edit PowerPoint reports from primary and secondary research findings into easy to understand text and illustrating data graphically.
  • Create adhoc database reports using advance SQL queries.
  • Ensure data tabulations done with SAS are accurately compile and present.
  • Used algorithms like regression, clustering and decision trees to analyze the data on SAS JMP.
  • Show more

Market research analyst example responsibilities.

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Show more

Market research internship vs market research analyst skills

Common market research internship skills
  • PowerPoint, 12%
  • Data Analysis, 9%
  • Research Projects, 6%
  • Analyze Data, 4%
  • Data Collection, 3%
  • SPSS, 3%
Common market research analyst skills
  • PowerPoint, 8%
  • Data Analysis, 8%
  • SPSS, 5%
  • Market Research, 5%
  • Data Collection, 4%
  • Market Trends, 3%

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