Post job

Market research internship vs market researcher

The differences between market research interns and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research internship and a market researcher. Additionally, a market researcher has an average salary of $52,309, which is higher than the $35,920 average annual salary of a market research internship.

The top three skills for a market research internship include powerpoint, data analysis and research projects. The most important skills for a market researcher are data analysis, primary research, and data collection.

Market research internship vs market researcher overview

Market Research InternshipMarket Researcher
Yearly salary$35,920$52,309
Hourly rate$17.27$25.15
Growth rate19%19%
Number of jobs99,51223,734
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 64%
Average age3737
Years of experience66

What does a market research internship do?

A Market Research Intern is responsible for conducting data and statistical analysis to evaluate market performance and identify opportunities to generate profits. Market Research Interns perform administrative duties under the supervision of a market research manager, such as writing and filing reports, organizing documents, researching trends, and designing participant surveys. A Market Research Intern must have excellent communication and analytical skills, especially in collecting accurate data and interpreting results.

What does a market researcher do?

In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.

Market research internship vs market researcher salary

Market research interns and market researchers have different pay scales, as shown below.

Market Research InternshipMarket Researcher
Average salary$35,920$52,309
Salary rangeBetween $26,000 And $48,000Between $32,000 And $84,000
Highest paying City-Linden, NJ
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Automotive

Differences between market research internship and market researcher education

There are a few differences between a market research internship and a market researcher in terms of educational background:

Market Research InternshipMarket Researcher
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market research internship vs market researcher demographics

Here are the differences between market research interns' and market researchers' demographics:

Market Research InternshipMarket Researcher
Average age3737
Gender ratioMale, 52.5% Female, 47.5%Male, 48.4% Female, 51.6%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market research internship and market researcher duties and responsibilities

Market research internship example responsibilities.

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Assist with creating and executing paid advertising campaigns via various social media platforms such as LinkedIn and Facebook.
  • Prepare and edit PowerPoint reports from primary and secondary research findings into easy to understand text and illustrating data graphically.
  • Create adhoc database reports using advance SQL queries.
  • Ensure data tabulations done with SAS are accurately compile and present.
  • Used algorithms like regression, clustering and decision trees to analyze the data on SAS JMP.
  • Show more

Market researcher example responsibilities.

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Analyze research data from customer satisfaction surveys using SAS software ..
  • Develop a survey of risk control metrics then used SAS for sensitivity testing.
  • Research and write how-to guides for social media sites: Squiddo, Facebook, and MySpace.
  • Lead the integration of porting critical data to SQL database while preserving sensitive data and preventing corruption.
  • Conduct public and online surveys, then utilize SPSS to analyze the confidence intervals of the data collect.
  • Show more

Market research internship vs market researcher skills

Common market research internship skills
  • PowerPoint, 12%
  • Data Analysis, 9%
  • Research Projects, 6%
  • Analyze Data, 4%
  • Data Collection, 3%
  • SPSS, 3%
Common market researcher skills
  • Data Analysis, 8%
  • Primary Research, 5%
  • Data Collection, 5%
  • Research Findings, 4%
  • SPSS, 4%
  • SQL, 4%

Browse business and financial jobs