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The differences between market research interns and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research internship and a market researcher. Additionally, a market researcher has an average salary of $52,309, which is higher than the $35,920 average annual salary of a market research internship.
The top three skills for a market research internship include powerpoint, data analysis and research projects. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Market Research Internship | Market Researcher | |
| Yearly salary | $35,920 | $52,309 |
| Hourly rate | $17.27 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,512 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Market Research Intern is responsible for conducting data and statistical analysis to evaluate market performance and identify opportunities to generate profits. Market Research Interns perform administrative duties under the supervision of a market research manager, such as writing and filing reports, organizing documents, researching trends, and designing participant surveys. A Market Research Intern must have excellent communication and analytical skills, especially in collecting accurate data and interpreting results.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Market research interns and market researchers have different pay scales, as shown below.
| Market Research Internship | Market Researcher | |
| Average salary | $35,920 | $52,309 |
| Salary range | Between $26,000 And $48,000 | Between $32,000 And $84,000 |
| Highest paying City | - | Linden, NJ |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a market research internship and a market researcher in terms of educational background:
| Market Research Internship | Market Researcher | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research interns' and market researchers' demographics:
| Market Research Internship | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |