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Market research internship vs research leader

The differences between market research interns and research leaders can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research internship and a research leader. Additionally, a research leader has an average salary of $107,345, which is higher than the $35,920 average annual salary of a market research internship.

The top three skills for a market research internship include powerpoint, data analysis and research projects. The most important skills for a research leader are data collection, data analysis, and market research.

Market research internship vs research leader overview

Market Research InternshipResearch Leader
Yearly salary$35,920$107,345
Hourly rate$17.27$51.61
Growth rate19%19%
Number of jobs99,51277,051
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Average age3737
Years of experience66

What does a market research internship do?

A Market Research Intern is responsible for conducting data and statistical analysis to evaluate market performance and identify opportunities to generate profits. Market Research Interns perform administrative duties under the supervision of a market research manager, such as writing and filing reports, organizing documents, researching trends, and designing participant surveys. A Market Research Intern must have excellent communication and analytical skills, especially in collecting accurate data and interpreting results.

What does a research leader do?

Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.

Market research internship vs research leader salary

Market research interns and research leaders have different pay scales, as shown below.

Market Research InternshipResearch Leader
Average salary$35,920$107,345
Salary rangeBetween $26,000 And $48,000Between $64,000 And $178,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Meta
Best paying industry-Pharmaceutical

Differences between market research internship and research leader education

There are a few differences between a market research internship and a research leader in terms of educational background:

Market Research InternshipResearch Leader
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Most common majorBusinessPsychology
Most common collegeUniversity of GeorgiaNorthwestern University

Market research internship vs research leader demographics

Here are the differences between market research interns' and research leaders' demographics:

Market Research InternshipResearch Leader
Average age3737
Gender ratioMale, 52.5% Female, 47.5%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market research internship and research leader duties and responsibilities

Market research internship example responsibilities.

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Assist with creating and executing paid advertising campaigns via various social media platforms such as LinkedIn and Facebook.
  • Prepare and edit PowerPoint reports from primary and secondary research findings into easy to understand text and illustrating data graphically.
  • Create adhoc database reports using advance SQL queries.
  • Ensure data tabulations done with SAS are accurately compile and present.
  • Used algorithms like regression, clustering and decision trees to analyze the data on SAS JMP.
  • Show more

Research leader example responsibilities.

  • Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
  • Develop new business development initiatives by performing comprehensive research, evaluation and analysis of national and international healthcare markets.
  • Train other analysts to perform ELISA assay.
  • Used SQL to create reports and extract data.
  • Conduct statistical tests to find results by operating SPSS.
  • Attend seminars and lectures on various research topics in mathematics.
  • Show more

Market research internship vs research leader skills

Common market research internship skills
  • PowerPoint, 12%
  • Data Analysis, 9%
  • Research Projects, 6%
  • Analyze Data, 4%
  • Data Collection, 3%
  • SPSS, 3%
Common research leader skills
  • Data Collection, 7%
  • Data Analysis, 6%
  • Market Research, 6%
  • Python, 6%
  • Research Methods, 5%
  • Research Findings, 4%

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