Below we've compiled a list of the most important skills for a market research internship. We ranked the top skills based on the percentage of market research internship resumes they appeared on. For example, 10.4% of market research internship resumes contained powerpoint as a skill. Let's find out what skills a market research internship actually needs in order to be successful in the workplace.

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The six most common skills found on Market Research Internship resumes in 2020. Read below to see the full list.

15 Essential Market Research Internship Skills For Your Resume And Career

1. Powerpoint

Powerpoint is an application developed by Microsoft which allows users to create slides of important information to present. It is used mainly for school presentations and businesses. It is commonly used and regarded as the "gold standard" in the field of presentation applications.

Here's how powerpoint is used on market research internship resumes:
  • Prepared reports of findings, illustrating data graphically and translating complex findings into PowerPoint presentations.
  • Analyzed, summarized, and charted survey results into PowerPoint presentations for senior management.
  • Created PowerPoint presentations illustrating how consumers and competitors were utilizing various social media platforms.
  • Analyzed ratings and demographics data to develop PowerPoint presentations to support advertising sales pitches
  • Researched forwarding competitors and implemented them into a new PowerPoint master layout.

2. Data Analysis

Here's how data analysis is used on market research internship resumes:
  • Analyzed large data sets containing appropriate economic indicators to provide convincing evidence for each investment recommendation.
  • Coordinated logistics for execution of research events, provided data analysis, and assisted with reporting.
  • Coordinated projects including proposals, research, strategy, and data analysis for renowned global corporations.
  • Surveyed & proposed solution using data analysis using statistical tool SPSS deciding marketing strategy.
  • Created organizational maps to identify technology trends and preferences using exploratory data analysis.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research is used on market research internship resumes:
  • Identified sources of industry and competitive information, including industry associations, primary and secondary market research, and customer feedback.
  • Conducted market research and analyzed data from 60 pharmaceutical retailers to provide input for the development of competitive marketing strategy.
  • Researched business opportunities and initiated contact with over 200 Canadian and American market research firms for potential international partnerships.
  • Gained hand-on experience providing project management for global market research studies under supervision of a Project Manager or Consultant.
  • Analyzed quantitative market research data on consumer's drinking habits to develop well informed marketing suggestions for numerous clients.

4. Research Projects

Here's how research projects is used on market research internship resumes:
  • Interpreted and reported on qualitative primary market research projects by coding open ended data.
  • Lead research projects evaluating product marketability and identifying business development opportunities.
  • Remained in continuous communication with associates, department heads and managing partners to confirm research objectives were met to satisfaction.
  • Supported Field Team in planning, packaging and distributing all materials associated to research projects.
  • Conducted several valuable research projects that helped the company gain a bigger market share.

5. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how analyze data is used on market research internship resumes:
  • Worked with content management to gather and analyze data required to answer questions critical to understanding customer demand and behavior.
  • Compile and analyze data collected and compared with previous years results.
  • Utilize functions in Excel to loosely analyze data.
  • Analyze data for Action Distribution Sheets and created for Starwood Brand Health Books to present brand s annual performance.
  • Supported staff in collecting competitor information Used SPSS to run and analyze data for high profile clients

6. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how data collection is used on market research internship resumes:
  • Managed and led data collection for Patent Operations B2B benchmark study and successfully recruited 25 samples in 1 month
  • Supervised various projects, responsible for data collection, met quotas, and report presentation to clients.
  • Designed survey instruments and coordinated data collection to determine investments of 1000 people.
  • Assisted real estate agents in the process of data collection and analysis.
  • Cold-called apartments' management for data collection and research on varies properties.

7. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how financial statements is used on market research internship resumes:
  • Analyzed financial statements and company reports for potential investment opportunities.
  • Learned how to read financial statements and assists in investment dealing with current and future clients.
  • Analyzed rent rolls, monthly and yearly financial statements and leases to update internal databases corresponding to specific deals.
  • Compiled and Analyzed financial statements Daily entry of investment and Business activity Provided analytical services as part of lending team
  • Search and analysis of financial statements to secure liquidity from potential investors.

8. Spss

Here's how spss is used on market research internship resumes:
  • Conducted survey analysis with Excel and SPSS and determined customer segmentation.
  • Generated data tabulations using SPSS.
  • Mined large Excel and SPSS databases identifying and categorizing insights from the data later presented to the client.
  • Assist with compiling and analyzing a large set of survey data in SPSS and Excel.
  • Perform statistical analysis on large data sets using SPSS to support internal and sales teams.

9. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how competitive analysis is used on market research internship resumes:
  • Completed newspaper content analysis examining a representative week of newspaper data and descriptive content used for competitive analysis.
  • Conducted extensive market research in several industries; performed competitive analysis to increase client s market capabilities.
  • Performed market validation and competitive analysis for pipeline product with the VP of Product Development and Marketing.
  • Assisted the Competitive Analysis Team with research related to the oncology market and potential product investment opportunities
  • Developed specific competitive analysis of their market and company capabilities to evaluate future opportunities.

10. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how r is used on market research internship resumes:
  • Developed and designed SQL Server R services integration and stored procedures for the dynamic prediction.
  • Reason for Leaving: The owner of R Shoes was a friend of the family and needed new employees.
  • Performed data science work and developed interactive mapping for analyzing the Customer Quotient Survey in R and Tableau.
  • Major Python projects include customer segmentation and clustering, sales forecasting, price optimization, R and churn mitigation.
  • Used Test Clustering in R to tag user's search terms, which improved efficiency of the regular tagging work.

11. Internet

Internet is a worldwide virtual networking medium that connects computers all across the world. "Net" is short for the internet and has millions of smaller networks that carry a huge array of information.

Here's how internet is used on market research internship resumes:
  • Assisted start-up alternative medicine company in marketing and data management tasks, especially regarding internet and computing.
  • Conducted internet research of world-wide business practices for international business expansion.
  • Research in the internet and multiple databases for international market information.
  • Utilized internet databases to track information related to our company.
  • Utilized advanced internet search methods to collect client information

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business development is used on market research internship resumes:
  • Utilized interpersonal skills when contacting local company vendors to obtain business plans and information about their services useful to the department.
  • Developed financial and product forecasts and presented data to President of US and Canada Operations during high-profile business planning meeting.
  • Contacted and researched prospective universities and clients to obtain account specifications for Account Managers to utilize for business development.
  • Reported to Directors of Product Development & Business Development at a top tier medical record retrieval service company.
  • Involved in development business strategy, composed official business plan document for new joint-venture consultancy firm.

13. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how primary research is used on market research internship resumes:
  • Conducted primary research via telephone and online surveys in national markets to build financial feasibility projections.
  • Recommended go-to-market strategy for entrepreneurial university technology by conducting primary research with physicians.
  • Coordinated primary research initiatives - including focus groups and surveying.
  • Consolidated and reported the finding result of the primary research to the project's supervisor.
  • Interviewed subject matter experts and conducted quantitative survey as parts of primary research.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how salesforce is used on market research internship resumes:
  • Assisted with CRM reporting in SalesForce.
  • Contributed to the creation of marketing campaigns through Salesforce that promoted inter-departmental success between marketing and sales.
  • Imported contact information into Salesforce for company to build company's marketing strategy.
  • Input sales leads and audited contacts searching for redundancies Built build monthly sales report in SalesForce CRM.
  • Cloned Salesforce dashboards and corresponding reports for new dashboard implementations or new staff hires.

15. New Clients

New clients are identified as a person or entity that has not yet availed of the goods or services of your company. A person who is not an existing client of your company falls under the definition of a new client. A company survives and thrives because of new clients, and there are several jobs designated in a company to find new clients. Marketing or advertisement may be the best ways to target and influence new clients to the company.

Here's how new clients is used on market research internship resumes:
  • Coordinated a marketing strategy and implementation plan catered to the client based on the results gathered.
  • Expanded potential client base by translating training and marketing materials from English to French.
  • Increased the client base by researching, identifying and contacting 140 Lotus Notes companies.
  • Brainstormed new industry needs and potential new clients.
  • Conducted and presented background research on new clients.

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Online Courses For Market Research Internships

One of the best ways to acquire the skills needed to be a market research internship is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since market research interns benefit from having skills like powerpoint, data analysis, and market research, we found courses that will help you improve these skills.

Advertising Disclosure
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Marketing Research: support your marketing decisions
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4.4
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Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes a...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
3.9
(402)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

Quantitative Marketing Research
edX (Global)

Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research techniques in conjunction with key marketing concepts. The participant is introduced to the design, implementation and interpretation of quantitative market research projects. The participant is introduced to the concept of value and willingness-to-pay, along with how to use auctions to estimate this. We then cover conjoint...

How to conduct market research in startups and small firms?
udemy
4.2
(396)

A-Z guide how to conduct market research, analyse your competitors as well as customers...

Market Research and Consumer Behavior
coursera

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practica...

Qualitative Research
coursera

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write...

Survey Data Collection and Analytics
coursera

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you'll apply the skills learned thro...

Market Analytics: Become a Data-Driven Marketing Expert
udemy
4
(389)

Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy...

Research Methodology
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4.2
(496)

Academic Research Business Research Thesis & Dissertation Report Research Paper / Journal...

SPSS For Research
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4.5
(1,309)

SPSS data analysis made easy. Become an expert in advanced statistical analysis with SPSS...

Statistics / Data Analysis in SPSS: Inferential Statistics
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4.6
(852)

Increase Your Data Analytic Skills Highly Valued And Sought After By Employers...

Research Proposal: Initiating Research
coursera

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc, it's important that someone can review and sift through all the noise to provide valuable insights. And that's where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to def...

Statistics / Data Analysis: Survey Data and Likert Scales
udemy
4.6
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How to Process Survey Data and Analyze Likert Scales In SPSS...

Data Management for Clinical Research
coursera

This course presents critical concepts and practical methods to support planning, collection, storage, and dissemination of data in clinical research. Understanding and implementing solid data management principles is critical for any scientific domain. Regardless of your current (or anticipated) role in the research enterprise, a strong working knowledge and skill set in data management principles and practice will increase your productivity and improve your science. Our goal is to use these mo...

Merch by Amazon - How to Research & Market T-Shirts
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3.9
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This Merch by Amazon course will show you how to research & market shirts that will sell using social media...

Statistics & Data Analysis: Linear Regression Models in SPSS
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4.1
(311)

Beginner and Intermediate Data Analytic Methods for Testing Main Effects & Interactions with SPSS and the PROCESS Macro...

Research Data Management and Sharing
coursera

This course will provide learners with an introduction to research data management and sharing. After completing this course, learners will understand the diversity of data and their management needs across the research data lifecycle, be able to identify the components of good data management plans, and be familiar with best practices for working with data including the organization, documentation, and storage and security of data. Learners will also understand the impetus and importance of arc...

Financial Statement Analysis Ratio Analysis
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4.4
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Horizontal analysis, vertical analysis, ratio analysis-liquidity & efficiency, solvency, profitability, & market ratios...

Fundamentals of Data Analysis for Big Data
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4
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This course prepares participants to begin running data analysis on databases...

Most Common Skills For Market Research Internships

RankascdescMarket Research Internship SkillascdescPercentageascdesc
1
Powerpoint
10.4%
2
Data Analysis
9.2%
3
Market Research
8.6%
4
Research Projects
7.7%
5
Analyze Data
3.4%
6
Data Collection
3.2%
7
Financial Statements
3.2%
8
Spss
3.1%
9
Competitive Analysis
3%
10
R
2.9%
11
Internet
2.9%
12
Business Development
2.5%
13
Primary Research
2.5%
14
Salesforce
2.2%
15
New Clients
2.2%
16
Linkedin
2%
17
Focus Groups
2%
18
Survey Data
1.9%
19
Twitter
1.9%
20
SQL
1.8%
21
Target Audience
1.7%
22
Tableau
1.6%
23
Qualitative Data
1.3%
24
Market Conditions
1.3%
25
Swot
1.3%
26
Analytics
1.2%
27
SAS
1.1%
28
Quantitative Analysis
1%
29
Quantitative Data
1%
30
Qualtrics
0.9%
31
Competitive Intelligence
0.9%
32
Customer Data
0.9%
33
Survey Results
0.9%
34
Potential Customers
0.7%
35
Online Surveys
0.7%
36
Online Research
0.7%
37
Facebook
0.7%
38
Press Releases
0.6%
39
Contact Information
0.6%
40
Phone Interviews
0.5%
41
In-Depth Interviews
0.5%
42
Market Segments
0.5%
43
Competitive Advantage
0.5%
44
Nielsen
0.4%
45
Product Development
0.4%
46
SEO
0.4%
47
Consumer Behavior
0.4%
48
New Markets
0.4%
49
Market Size
0.4%

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