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Become A Market Research Interviewer

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Working As A Market Research Interviewer

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,068

    Average Salary

Example Of What A Market Research Interviewer does

  • Conducted surveys and interviews to gather market research data.
  • Research Make outgoing calls, conduct survey market research, data entry, and provide general customer service.
  • Exercised communication skills in being able to get responses from diverse types of people.
  • Conducted telephone interviews with clients for market research studies (i.e.
  • Provided market research service for projects and clients Telecommunication Reinforced customer service Data entry and Data collection
  • Compiled and recorded data from interview or survey, using computer systems.
  • Interviewed consumers for market research studies.
  • Conducted confidential consumer market research surveys and polls, utilizing verbal communication skills to interview random consumers and business clients.
  • Make outbound phone calls to residential areas.
  • Make phone calls to customers and complete customer satisfaction surveys with them.
  • Conducted market research interviews over the telephone for Maritz's clients.
  • Increase communication skillsSkills UsedCommunication skillsMemorization skillsBasic Computer SkillsTyping
  • Gather customer feedback for various Fortune 500 companies via telephone surveys.
  • Review, classify, and record survey data for companies in preparation for computer analysis.
  • Conduct surveys with households nationwide on radio listening.
  • Assembled and input market data generated from public opinion polls.
  • Administered market research surveys over the phone
  • Job Duties: Collected survey data and executed research projects using online, mail and telephone interviewing methodologies.
  • Led focus groups about various products, television shows and movies.
  • Read and speak clearly to conduct market research surveys.

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How To Become A Market Research Interviewer

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Research Interviewer jobs

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Market Research Interviewer Demographics

Gender

  • Female

    59.5%
  • Male

    39.3%
  • Unknown

    1.2%

Ethnicity

  • White

    75.0%
  • Hispanic or Latino

    14.3%
  • Asian

    7.6%
  • Unknown

    2.2%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    60.7%
  • French

    9.8%
  • German

    4.9%
  • Tagalog

    3.3%
  • Korean

    3.3%
  • Italian

    3.3%
  • Swedish

    1.6%
  • Portuguese

    1.6%
  • Bulgarian

    1.6%
  • Chinese

    1.6%
  • Serbian

    1.6%
  • Japanese

    1.6%
  • Persian

    1.6%
  • Arabic

    1.6%
  • Carrier

    1.6%
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Market Research Interviewer

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Market Research Interviewer Education

Market Research Interviewer

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Top Skills for A Market Research Interviewer

TelephoneInterviewsCustomerServiceSkillsDataEntryCustomerSatisfactionSurveysFocusGroupsMarketResearchSurveysMarketResearchStudiesMarketResearchInterviewsResearchProjectsVerbalCommunicationSkillsConductSurveysOutboundPhoneCallsOne-On-OneInterviewsTelephoneSurveysSurveyQuestionsDataCollectionConductMarketComputerSystemColdCallsSurveyData

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Top Market Research Interviewer Skills

  1. Telephone Interviews
  2. Customer Service Skills
  3. Data Entry
You can check out examples of real life uses of top skills on resumes here:
  • Conducted telephone interviews within designated markets sought by clients requiring our service.
  • Acquired articulate customer service skills.
  • Conducted over the phone and in person surveys Data entry, clean and coded surveys Assist with organizing focus group discussions
  • Conduct multiple types of customer satisfaction surveys by telephone Ensure accurate and timely data reporting
  • Screened candidates for qualifications to participate in focus groups.

Top Market Research Interviewer Employers

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