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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Market Research Manager||Micron Semiconductor Products, Inc.||Milpitas, CA||Jan 08, 2016||$170,000|
|Market Research Manager||NIRU (Ny) Ltd||New York, NY||Nov 18, 2015||$137,592|
|Market Research Manager||H Goicoechea, Inc.||Hialeah, FL||Feb 06, 2016||$135,283|
|Market Research Manager||Prosiebensat.1 Digital & Adjacent, Inc.||San Francisco, CA||Jun 17, 2016||$130,000|
|Senior Market Research and Analysis Manager||Directv LLC||El Segundo, CA||Sep 16, 2016||$127,047|
|Senior Market Research Project Manager||AIG PC Global Services, Inc.||New York, NY||Dec 06, 2014||$113,420|
|Global Market Research Manager||FMC Corporation||Ewing, NJ||Jan 09, 2016||$113,214 -
|Senior Market Research and Analysis Manager (Manager, Audie||at&T Services, Inc.||New York, NY||Dec 16, 2016||$112,510|
|Ssenior Market Research and Analysis Manager (Manager, Audie||at&T Services, Inc.||New York, NY||Dec 16, 2016||$112,510|
|Market Research Manager||306 West 48Th Manhattan LP||New York, NY||Sep 20, 2016||$110,000|
|Market Research Manager||Microsoft Corporation||Redmond, WA||Apr 27, 2015||$110,000|
|Market Research Manager||Persistent Systems, Inc.||Santa Clara, CA||Feb 22, 2015||$109,992|
|Market Research Manager||Persistent Systems, Inc.||Santa Clara, CA||Dec 10, 2014||$109,992|
|Market Research Manager||Audible, Inc.||Newark, NJ||Dec 26, 2016||$109,000|
|Market Research Manager||Discovery Latin America LLC||Miami, FL||Jul 12, 2016||$81,000|
|SR. Market Research Manager||Bellomy Research, Inc.||Winston-Salem, NC||Sep 15, 2014||$80,400 -
|Market Research Manager||Urban Living International LLC||New York, NY||Aug 12, 2016||$80,128|
|Market Research Project Manager||Chadwick Martin Bailey||Boston, MA||Jun 17, 2013||$80,000|
|Digital Market Research Manager||Inttra, Inc.||Parsippany-Troy Hills, NJ||Sep 01, 2015||$80,000 -
|Business Development and Market Research Manager||Moodcast, Inc.||Berkeley, CA||Aug 24, 2014||$80,000|
|Market Research Manager||Hombre Nuevo, Inc.||El Monte, CA||Sep 18, 2013||$65,000|
|Market Research Manager||JEP Restaurant Corporation||New York, NY||Aug 23, 2013||$65,000|
|Market Research Manager||Grubmarket, Inc.||Newark, CA||May 30, 2016||$65,000|
|Market Research Manager||HFL, Inc.||Concord, CA||Oct 01, 2014||$64,447|
|Market Research Manager||Blueocean Market Intelligence Services Private Lim||Redmond, WA||Sep 05, 2014||$64,000 -
|Market Research & Account Manager||Supremia International, Inc.||Plainsboro, NJ||Sep 12, 2014||$62,000|
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CBESA Market Research Manager and Events Managers