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Become A Market Research Manager

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Working As A Market Research Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $69,426

    Average Salary

What Does A Market Research Manager Do At Microsoft Corporation

* Define, establish, develop and manage an approach to understanding social conversations that analyzes key performance metrics and competitive trending, instilling insight, accountability and consistency in how MSFT evaluates social media.
* Lead analysis across the breadth of social metrics (sentiment, volume, etc.) using complex math/ statistical models to help unpack these metrics, driving understanding and use.
* Help partner CMR teams to understand and learn from social analysis.
* Work with internal/external stakeholders to understand business needs, process requirements and business problems and provide guidance on how to think/understand social metric movements.
* The outcome is to help stakeholders frame and understand the complex social world.
* Recommend and lead changes to existing policies and processes that will result in improved efficiency and effectiveness of our resources
* Provide insight using data analysis with large scale measurement and reporting platforms;
* Collaborate with all aspects of social technology team (3rd party platform, query development team and offshore reporting team to drive implement of key social analysis and measurements
* Manage multiple work-streams in a dynamic, intense, fast paced, results oriented environment

What Does A Market Research Manager Do At at&T

* Interfaces with industry analysts effectively communicating AT&T’s strategies and differentiation from other competitors
* Manages cross organizational efforts to collect and define AT&T market position and strategies
* Interfaces with all levels of the organization and effectively communicates with senior level industry analysts
* Provides comprehensive analysis and marketing research to marketing and business planning
* Accesses, verifies, and organizes market trends, competitive intelligence and sales data
* Responsible for defining requirements for analysis and assessing potential business impact
* Applies advanced principles, theories, and concepts to recommendation formulation.
* Projects or forecasts future market research needs and evaluates impact on strategic market planning objectives and strategies
* Decisions have a profound impact on the total organization
* Determines methods and procedures on new assignments, and may provide guidance to other personnel

What Does A Market Research Manager Do At T. Rowe Price

* Directly manage market research studies:
* Manage external research vendors to support execution of each study.
* Lead the methodology for development of each study, including sampling approach, screener design, questionnaire development, data collection approach, analysis and reporting of the findings, conclusions, and recommendations.
* Lead the development of insights from the research, in collaboration with both the research partner as well as with internal stakeholders
* Lead communication efforts around the planning, fielding, results gathering and socialization strategy aspects of the study.
* Broaden exposure of primary(custom) and secondary(syndicated)research across the firm:
* Develop a system of processes which foster sharing and utilization of market research.
* Contribute to the knowledge-sharing portal that allows client insights, market research, and vendor intelligence to be shared readily across the enterprise.
* Oversee cross-enterprise coordination across business units and Investments related to optimizing research requests; optimize allocation of collective marketing research spend.
* Contextualize research by synthesizing findings and identifying relevance per key audiences; share insights as appropriate.
* Establish and execute market research support capabilities
* Be a sought-after consultative resource for marketing stakeholders on research project specifications and questionnaire design in order to create studies that meet client information needs and marketing objectives.
* Collaborate with clients/internal team members to determine issues/objectives and design a research methodology that best fits their needs/budget.
* Guide BU partners to identify appropriate third-party partners/vendors to assist in design and execution of specific research initiatives.
* Develop reports that not only present research findings, but also provide insights.
* Create an internal community of market researchers across the firm to promote learning and identify best practices with respect to research initiatives.
* Build a strong network of external experts to promote learning and leverage industry knowledge and research best practices

What Does A Market Research Manager Do At Aldi

* Manage and develop team through delegation and supervision of work
* Leverage shopper insights, market data and internal data to guide category assortment decisions, merchandising opportunities and marketing programs
* Marketing liaison for corporate buying team, leading coordination of communication as related to market research and analytics initiatives
* Manage process of analyzing competitive data as well as competition program including ad hoc requests as well as regular updates on competition advertising, initiatives, etc.
* Develop, recommend, execute and present qualitative and quantitative market research programs
* Oversee regular research programs such as tracking consumer brand sentiment as well as ad-hoc projects on an as needed basis
* Manage portion of the annual marketing budget as well as overseeing proper cost control on miscellaneous research programs
* Oversee analysis on companywide initiatives yielding actionable insights such as ROI and sales/customer count growth
* Maintain positive relationships with internal personnel and external suppliers/vendors
* Analyze work procedures with the objective of driving simplicity and effectiveness

What Does A Market Research Manager Do At American Student Assistance

* Travel and attendance at relevant conferences, meetings, on campus activations, and training seminars may be recommended.
* Initially this is an individual contributor role that will manage external contractors or interns.
* Responsible for maintaining effective stakeholder relationships at all levels of the organization.
* Ensures timely delivery of research results and clear communication throughout the organization.
* Recognizes and celebrates team contributions and successes.
* Promotes team-work and a proactive approach to resolving issues.
* It is the responsibility of each associate at ASA to keep current with and apply all relevant company policies, regulations and laws impacting his/her area.
* This includes following standard operating procedures and complying with data privacy.
* To perform this job successfully, an individual must be able to perform each essential function listed above satisfactorily.
* Reasonable accommodations may be made in certain circumstances to enable individuals with qualified disabilities to perform the essential functions.
* Required Experience

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How To Become A Market Research Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Market Research Manager jobs

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Market Research Manager Career Paths

Market Research Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • German

  • Portuguese

  • Chinese

  • Russian

  • Mandarin

  • Korean

  • Italian

  • Hebrew

  • Swahili

  • Hungarian

  • Nepali

  • Vietnamese

  • Romanian

  • Japanese

  • Berber

  • Hindi

  • Cantonese

  • Finnish

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Market Research Manager

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Market Research Manager Education

Market Research Manager

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Real Market Research Manager Salaries

Job Title Company Location Start Date Salary
Market Research Manager Micron Semiconductor Products, Inc. Milpitas, CA Jan 08, 2016 $170,000
Market Research Manager NIRU (Ny) Ltd New York, NY Nov 18, 2015 $137,592
Market Research Manager H Goicoechea, Inc. Hialeah, FL Feb 06, 2016 $135,283
Market Research Manager Prosiebensat.1 Digital & Adjacent, Inc. San Francisco, CA Jun 17, 2016 $130,000
Senior Market Research and Analysis Manager Directv LLC El Segundo, CA Sep 16, 2016 $127,047
Senior Market Research Project Manager AIG PC Global Services, Inc. New York, NY Dec 06, 2014 $113,420
Global Market Research Manager FMC Corporation Ewing, NJ Jan 09, 2016 $113,214 -
Senior Market Research and Analysis Manager (Manager, Audie at&T Services, Inc. New York, NY Dec 16, 2016 $112,510
Ssenior Market Research and Analysis Manager (Manager, Audie at&T Services, Inc. New York, NY Dec 16, 2016 $112,510
Market Research Manager 306 West 48Th Manhattan LP New York, NY Sep 20, 2016 $110,000
Market Research Manager Microsoft Corporation Redmond, WA Apr 27, 2015 $110,000
Market Research Manager Persistent Systems, Inc. Santa Clara, CA Feb 22, 2015 $109,992
Market Research Manager Persistent Systems, Inc. Santa Clara, CA Dec 10, 2014 $109,992
Market Research Manager Audible, Inc. Newark, NJ Dec 26, 2016 $109,000
Market Research Manager Discovery Latin America LLC Miami, FL Jul 12, 2016 $81,000
SR. Market Research Manager Bellomy Research, Inc. Winston-Salem, NC Sep 15, 2014 $80,400 -
Market Research Manager Urban Living International LLC New York, NY Aug 12, 2016 $80,128
Market Research Project Manager Chadwick Martin Bailey Boston, MA Jun 17, 2013 $80,000
Digital Market Research Manager Inttra, Inc. Parsippany-Troy Hills, NJ Sep 01, 2015 $80,000 -
Business Development and Market Research Manager Moodcast, Inc. Berkeley, CA Aug 24, 2014 $80,000
Market Research Manager Hombre Nuevo, Inc. El Monte, CA Sep 18, 2013 $65,000
Market Research Manager JEP Restaurant Corporation New York, NY Aug 23, 2013 $65,000
Market Research Manager Grubmarket, Inc. Newark, CA May 30, 2016 $65,000
Market Research Manager HFL, Inc. Concord, CA Oct 01, 2014 $64,447
Market Research Manager Blueocean Market Intelligence Services Private Lim Redmond, WA Sep 05, 2014 $64,000 -
Market Research & Account Manager Supremia International, Inc. Plainsboro, NJ Sep 12, 2014 $62,000

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Top Skills for A Market Research Manager


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Top Market Research Manager Skills

  1. New Product Development
  2. Market Research Projects
  3. Consumer Insights
You can check out examples of real life uses of top skills on resumes here:
  • Provided recommendations on appropriate sales and marketing tactics and new product development process.
  • Recommended market research projects to address product line strategies and tactics.
  • Conducted focus groups to gather qualitative consumer insights.
  • Created and distributed paper and online surveys; compiled, analyzed, and reported on survey results.
  • Developed customer satisfaction surveys and programs using longitudinal survey instruments.

Top Market Research Manager Employers

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Market Research Manager Videos

CBESA Market Research Manager and Events Managers