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Become A Market Research Manager

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Working As A Market Research Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $90,000

    Average Salary

What Does A Market Research Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Research Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Research Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.5 years
Research Manager 3.2 years
Research Leader 2.1 years
Top Careers Before Market Research Manager
Internship 3.9%
Manager 3.9%
Consultant 3.7%
Top Careers After Market Research Manager
Consultant 7.3%
Director 4.8%
Manager 3.8%
Owner 3.7%
President 3.3%

Do you work as a Market Research Manager?

Average Yearly Salary
$90,000
Show Salaries
$54,000
Min 10%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$149,000
Max 90%
Best Paying Company
Apple
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.6 years
How much does a Market Research Manager make at top companies?
The national average salary for a Market Research Manager in the United States is $90,625 per year or $44 per hour. Those in the bottom 10 percent make under $54,000 a year, and the top 10 percent make over $150,000.

Real Market Research Manager Salaries

Job Title Company Location Start Date Salary
Head of Global Markets Research Eurasia Group, Ltd. Washington, DC Sep 15, 2016 $285,000
Head of Global Market Research Metlife Group, Inc. New York, NY Sep 05, 2015 $200,000 -
$330,000
Market Research Manager Micron Semiconductor Products, Inc. Milpitas, CA Jan 08, 2016 $170,000
Manager, Market Research Paypal, Inc. San Jose, CA Jun 09, 2014 $145,000
Manager, Market Research Paypal, Inc. San Jose, CA Jun 26, 2015 $145,000
Market Research Manager NIRU (Ny) Ltd. New York, NY Nov 18, 2015 $137,592
Market Research Manager H Goicoechea, Inc. Hialeah, FL Feb 06, 2016 $135,283
Research Manager, Market Opportunity Analysis Adobe Systems Incorporated San Jose, CA Jan 07, 2016 $135,200
Market Research Manager Prosiebensat.1 Digital & Adjacent, Inc. San Francisco, CA Jun 17, 2016 $130,000
Manager-Market Research and Marketing FDC USA Corp Miami, FL May 20, 2016 $127,400
Senior Market Research and Analysis Manager Directv LLC El Segundo, CA Sep 16, 2016 $127,047
Manager, Market Research Nimble Storage, Inc. San Jose, CA Jan 10, 2016 $125,000 -
$140,000
Manager, Global Market Research Abbott Laboratories Alameda, CA Mar 14, 2016 $125,000
Manager-Market Access Research Novo Nordisk Inc. Plainsboro, NJ Jan 06, 2016 $124,000
Head of Market Research and IP Murex North America Inc. New York, NY Jul 01, 2014 $100,000 -
$130,000
Market Research Manager-Latam Reality Check Consulting Network, LLC Saint Louis, MO Sep 15, 2016 $100,000 -
$110,000
Global Market Research Manager FMC Corporation Ewing, NJ May 07, 2016 $97,800 -
$123,472
Manager-Market Research & Marketing FDC USA Corp Miami, FL Jul 10, 2015 $96,000
Senior Market Research and Analysis Manager at&T Mobility Services LLC Atlanta, GA Jan 12, 2013 $95,000
Senior Market Research and Analysis Manager at&T Services, Inc. Atlanta, GA Jan 12, 2013 $95,000
Market Research Manager Volgadnepr-Unique Air Cargo Inc. The Woodlands, TX Sep 01, 2014 $95,000
Senior Market Research Manager Market In View LLC Cary, NC Sep 02, 2013 $92,000
SR. Market Research Manager IZ-On Media San Francisco, CA Aug 05, 2014 $68,266
Market Research Manager Beta Soft Systems, Inc. Fremont, CA Sep 22, 2014 $68,000
Market Research Manager Neelinfo, Inc. Farmington Hills, MI Mar 12, 2013 $68,000
Market Research Manager Neelinfo, Inc. Irvine, CA Apr 12, 2014 $68,000
Market Research Manager International Musicians League, Inc. New York, NY Jan 12, 2015 $67,500
Market Research Manager SJA, Inc. Dadeville, AL Dec 20, 2013 $67,000
Market Research Manager Green Garden Inc. Palm City, FL Nov 18, 2015 $66,872

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Top Skills for A Market Research Manager

  1. Market Research
  2. New Product Development
  3. Consumer Insights
You can check out examples of real life uses of top skills on resumes here:
  • Managed online entertainment market research for the Full Service Network interactive television pilot.
  • Led Deluxe Macaroni and Cheese re-positioning, including consumer target identification and understanding, new product development and packaging graphics re-design.
  • Utilized proprietary database systems that provided consumer insights for brand and category management.
  • Lead all corporate market research and strategic planning initiatives for internal stakeholders and Polk customers.
  • Designed and launched primary research studies including customer behavior and segmentation, and competitive analysis.

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Top 10 Best States for Market Research Managers

  1. Washington
  2. New Jersey
  3. Rhode Island
  4. Minnesota
  5. Oregon
  6. New York
  7. California
  8. Massachusetts
  9. Delaware
  10. Colorado
  • (1,396 jobs)
  • (850 jobs)
  • (127 jobs)
  • (520 jobs)
  • (350 jobs)
  • (2,138 jobs)
  • (5,903 jobs)
  • (1,393 jobs)
  • (52 jobs)
  • (741 jobs)

Market Research Manager Demographics

Gender

Female

45.5%

Male

44.5%

Unknown

10.0%
Ethnicity

White

61.9%

Hispanic or Latino

13.7%

Black or African American

10.7%

Asian

10.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

31.3%

French

19.6%

Portuguese

6.3%

German

6.3%

Japanese

5.4%

Mandarin

4.5%

Italian

4.5%

Korean

3.6%

Russian

3.6%

Cantonese

2.7%

Chinese

2.7%

Hebrew

1.8%

Arabic

1.8%

Swahili

0.9%

Vietnamese

0.9%

Romanian

0.9%

Hindi

0.9%

Hungarian

0.9%

Berber

0.9%

Nepali

0.9%
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Market Research Manager Education

Schools

New York University

8.5%

University of Phoenix

7.5%

University of Georgia

7.5%

University of Connecticut

7.0%

Pennsylvania State University

6.0%

Northwestern University

5.5%

George Washington University

5.0%

Michigan State University

5.0%

University of Michigan - Ann Arbor

5.0%

DePaul University

4.5%

Fairleigh Dickinson University

4.0%

Georgia State University

4.0%

University of Delaware

4.0%

Duke University

4.0%

Cleveland State University

4.0%

Saint Joseph's University

4.0%

Indiana University Bloomington

4.0%

University of Cincinnati

3.5%

University of Texas at Arlington

3.5%

University of Pennsylvania

3.5%
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Majors

Marketing

31.1%

Business

29.4%

Finance

5.1%

Management

4.9%

Psychology

4.3%

Economics

3.9%

Communication

3.9%

Political Science

2.6%

English

2.0%

Sociology

1.9%

Advertising

1.6%

Statistics

1.3%

Management Science

1.2%

Project Management

1.1%

Mathematics

1.1%

Experimental Psychology

1.0%

Counseling Psychology

1.0%

Accounting

1.0%

International Business

0.9%

Anthropology

0.9%
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Degrees

Masters

51.4%

Bachelors

31.3%

Other

7.8%

Certificate

3.7%

Doctorate

3.4%

Associate

2.0%

Diploma

0.3%

License

0.1%
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