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Best states for a market research manager
Quoted expert
Dr. Robert Gowdy
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Job opportunities vary from state to state, and business and financial careers are no different. Because we know how difficult it can be to know which states are the best when it comes to market research manager jobs, we decided to crunch some numbers to bring you the best states for market research managers.We wanted to look at the best states for market research managers -- where there are plenty of market research manager jobs to go around and market research managers get paid what they deserve during every phase of their career.
The median salary for market research managers in New Jersey is $124,639. Compare that to the median salary in Mississippi of $56,309, which ranked worst for market research managers, and you can see how your location is important for your career.We found that New Jersey is the best state for market research manager jobs, whereas Mississippi is the worst.
10 best states for market research managers in 2026
1. New Jersey
Total market research manager jobs: 929 Average annual salary: $124,639 Lowest 10 percent earn: $78,000 Highest 10 percent earn: $197,000 Location Quotient: 1.25
2. Delaware
Total market research manager jobs: 145 Average annual salary: $117,058 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $187,000 Location Quotient: 1.23
3. Colorado
Total market research manager jobs: 748 Average annual salary: $103,396 Lowest 10 percent earn: $63,000 Highest 10 percent earn: $167,000 Location Quotient: 1.34
4. Oregon
Total market research manager jobs: 584 Average annual salary: $100,982 Lowest 10 percent earn: $61,000 Highest 10 percent earn: $166,000 Location Quotient: 1.5
5. Pennsylvania
Total market research manager jobs: 1,262 Average annual salary: $102,466 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $166,000 Location Quotient: 1.16
6. Rhode Island
Total market research manager jobs: 145 Average annual salary: $96,179 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $156,000 Location Quotient: 1.27
7. Illinois
Total market research manager jobs: 1,300 Average annual salary: $98,780 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $162,000 Location Quotient: 1.16
8. California
Total market research manager jobs: 4,592 Average annual salary: $103,461 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $171,000 Location Quotient: 1.67
9. New Hampshire
Total market research manager jobs: 170 Average annual salary: $97,381 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $159,000 Location Quotient: 1.03
10. Washington
Total market research manager jobs: 273 Average annual salary: $123,039 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $198,000 Location Quotient: 0.4
Market research manager jobsNear Columbus, OH
How Zippia determines the best states to be a market research manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a market research manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New Jersey | $124,639 | $78,000 | 9,005,644 | 929 |
| 2 | Delaware | $117,058 | $72,000 | 961,939 | 145 |
| 3 | Colorado | $103,396 | $63,000 | 5,607,154 | 748 |
| 4 | Oregon | $100,982 | $61,000 | 4,142,776 | 584 |
| 5 | Pennsylvania | $102,466 | $62,000 | 12,805,537 | 1,262 |
| 6 | Rhode Island | $96,179 | $59,000 | 1,059,639 | 145 |
| 7 | Illinois | $98,780 | $60,000 | 12,802,023 | 1,300 |
| 8 | California | $103,461 | $62,000 | 39,536,653 | 4,592 |
| 9 | New Hampshire | $97,381 | $59,000 | 1,342,795 | 170 |
| 10 | Washington | $123,039 | $76,000 | 7,405,743 | 273 |
| 11 | Maine | $90,359 | $54,000 | 1,335,907 | 132 |
| 12 | District of Columbia | $109,099 | $67,000 | 693,972 | 146 |
| 13 | Minnesota | $88,443 | $54,000 | 5,576,606 | 753 |
| 14 | Texas | $92,825 | $54,000 | 28,304,596 | 1,799 |
| 15 | New York | $104,944 | $64,000 | 19,849,399 | 671 |
| 16 | Connecticut | $93,056 | $57,000 | 3,588,184 | 349 |
| 17 | Montana | $88,540 | $53,000 | 1,050,493 | 106 |
| 18 | Vermont | $85,744 | $51,000 | 623,657 | 102 |
| 19 | Arizona | $86,873 | $51,000 | 7,016,270 | 573 |
| 20 | Massachusetts | $95,750 | $58,000 | 6,859,819 | 558 |
| 21 | Tennessee | $82,570 | $49,000 | 6,715,984 | 567 |
| 22 | Utah | $83,472 | $50,000 | 3,101,833 | 316 |
| 23 | Nevada | $88,112 | $52,000 | 2,998,039 | 123 |
| 24 | Wisconsin | $83,625 | $50,000 | 5,795,483 | 460 |
| 25 | New Mexico | $82,832 | $49,000 | 2,088,070 | 189 |
| 26 | Idaho | $84,942 | $51,000 | 1,716,943 | 134 |
| 27 | Virginia | $81,226 | $49,000 | 8,470,020 | 967 |
| 28 | Ohio | $80,052 | $48,000 | 11,658,609 | 838 |
| 29 | South Dakota | $79,415 | $49,000 | 869,666 | 89 |
| 30 | Indiana | $79,657 | $48,000 | 6,666,818 | 586 |
| 31 | Maryland | $89,960 | $54,000 | 6,052,177 | 314 |
| 32 | Michigan | $74,910 | $45,000 | 9,962,311 | 843 |
| 33 | Nebraska | $77,550 | $48,000 | 1,920,076 | 202 |
| 34 | Wyoming | $75,460 | $46,000 | 579,315 | 57 |
| 35 | North Dakota | $77,958 | $48,000 | 755,393 | 70 |
| 36 | North Carolina | $77,043 | $46,000 | 10,273,419 | 852 |
| 37 | Alabama | $79,861 | $47,000 | 4,874,747 | 200 |
| 38 | Alaska | $82,603 | $49,000 | 739,795 | 15 |
| 39 | Arkansas | $78,066 | $47,000 | 3,004,279 | 143 |
| 40 | Louisiana | $78,377 | $45,000 | 4,684,333 | 198 |
| 41 | Georgia | $76,186 | $45,000 | 10,429,379 | 861 |
| 42 | West Virginia | $73,503 | $44,000 | 1,815,857 | 120 |
| 43 | Hawaii | $66,828 | $49,000 | 1,427,538 | 73 |
| 44 | Missouri | $68,573 | $41,000 | 6,113,532 | 569 |
| 45 | Kansas | $72,208 | $44,000 | 2,913,123 | 218 |
| 46 | Florida | $62,549 | $36,000 | 20,984,400 | 1,501 |
| 47 | South Carolina | $74,697 | $44,000 | 5,024,369 | 189 |
| 48 | Iowa | $69,655 | $42,000 | 3,145,711 | 225 |
| 49 | Oklahoma | $62,568 | $37,000 | 3,930,864 | 219 |
| 50 | Kentucky | $63,541 | $38,000 | 4,454,189 | 221 |
| 51 | Mississippi | $56,309 | $33,000 | 2,984,100 | 125 |
Highest paying states for market research managers
| Rank | State | Avg. Market Research Manager Salary |
|---|---|---|
| 1 | New Jersey | $124,639 |
| 2 | Delaware | $117,058 |
| 3 | Colorado | $103,396 |
| 4 | Oregon | $100,982 |
| 5 | Pennsylvania | $102,466 |
| 6 | Rhode Island | $96,179 |
| 7 | Illinois | $98,780 |
| 8 | California | $103,461 |
| 9 | New Hampshire | $97,381 |
| 10 | Washington | $123,039 |
| 11 | Maine | $90,359 |
| 12 | District of Columbia | $109,099 |
| 13 | Minnesota | $88,443 |
| 14 | Texas | $92,825 |
| 15 | New York | $104,944 |
| 16 | Connecticut | $93,056 |
| 17 | Montana | $88,540 |
| 18 | Vermont | $85,744 |
| 19 | Arizona | $86,873 |
| 20 | Massachusetts | $95,750 |
| 21 | Tennessee | $82,570 |
| 22 | Utah | $83,472 |
| 23 | Nevada | $88,112 |
| 24 | Wisconsin | $83,625 |
| 25 | New Mexico | $82,832 |
| 26 | Idaho | $84,942 |
| 27 | Virginia | $81,226 |
| 28 | Ohio | $80,052 |
| 29 | South Dakota | $79,415 |
| 30 | Indiana | $79,657 |
| 31 | Maryland | $89,960 |
| 32 | Michigan | $74,910 |
| 33 | Nebraska | $77,550 |
| 34 | Wyoming | $75,460 |
| 35 | North Dakota | $77,958 |
| 36 | North Carolina | $77,043 |
| 37 | Alabama | $79,861 |
| 38 | Alaska | $82,603 |
| 39 | Arkansas | $78,066 |
| 40 | Louisiana | $78,377 |
| 41 | Georgia | $76,186 |
| 42 | West Virginia | $73,503 |
| 43 | Hawaii | $66,828 |
| 44 | Missouri | $68,573 |
| 45 | Kansas | $72,208 |
| 46 | Florida | $62,549 |
| 47 | South Carolina | $74,697 |
| 48 | Iowa | $69,655 |
| 49 | Oklahoma | $62,568 |
| 50 | Kentucky | $63,541 |
| 51 | Mississippi | $56,309 |
Expert opinions on the best states for market research managers
Are there any particularly good places in the United States for market research managers to find work opportunities?
Dr. Robert Gowdy
Associate Professor, Virginia Commonwealth University
So long as one looks beyond narrow specialties, industrial research and development jobs are available in most parts of the country.
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Updated January 8, 2025