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Best market research manager certifications
The best certifications for a market research manager are Professional Researcher Certification (PRC), Professional Certified Marketer (PCM), and Master Project Manager (MPM).
Market research manager certifications demonstrate your competency as a market research manager to employers. However, not all market research manager certifications provide the same value.
Below is a list of the best market research manager certifications. Obtaining a market research manager certification will give you a leg up when you apply for jobs and increase your potential salary.
4 best certifications for market research managers
| Rank | Market research manager certification | Organization |
|---|---|---|
| 1 | Professional Researcher Certification (PRC) | IA |
| 2 | Professional Certified Marketer (PCM) | AMA |
| 3 | Master Project Manager (MPM) | AAPM |
| 4 | Project Management Professional (PMP) | PMI |
4 best market research manager certifications
1. Professional Researcher Certification (PRC)
Professional Researcher Certification (PRC) was developed as a powerful tool for researchers of all levels of work experience and education. MRA's goal is to encourage high standards within the profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
2. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
3. Master Project Manager (MPM)
If you have 3+ years of Project Management Experience, you may apply for MPM™ Master Project Manager Board Certification.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
4. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
What is the best certification for a market research manager?
The best market research manager certification is Professional Researcher Certification (PRC). The Professional Researcher Certification (PRC) is awarded by the Insights Association . The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this market research manager certification:
- To become a certified Professional Researcher Certification (PRC), you need to pass the exam.
- This certificate requires more than two years of work experience.
- Renew certification every 2 year.
What are some of the most in-demand certifications for market research managers?
The most in-demand market research manager certification is Professional Researcher Certification based on all active job postings. Having this market research manager certification will give you access to more market research manager jobs with higher salaries.
The most common combination of market research manager certifications include: Professional Researcher Certification (PRC), Professional Certified Marketer (PCM), and Master Project Manager (MPM).
Online courses for market research managers to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Market Research
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple...
6. Market Research
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.\n\nOnce you have completed this Specialisation, you will have a good understanding of market research including:\n\nEssentials of market research Components...
7. Market Research: Dekker's Complete Marketing Research Course
Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization...
8. Marketing Research: support your marketing decisions
Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...
9. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
10. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
11. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
12. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
13. Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into...
14. Qualitative Research
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write...
15. Global Marketing Research and Analytics
Understand and conduct market research on a global scale...
16. An Introduction to Online Quantitative Market Research
Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!...
17. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
18. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
19. Research Proposal: Initiating Research
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to...
20. Market Research: A-Z Fundamentals with Case Studies
Learn Market Sizing & Forecasting, Survey Design, Customer & Competitor Analysis to become a PRO Market Research Analyst...