Market research manager job description

You could be the one who changes everything for our 26 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose: Join our Corporate Marketing organization and help create a world-class, digital-first marketing team. Centene is looking for data-driven, forward-looking, and influential marketing individuals. Manage research projects for company across all lines of business and state health plans. Work collaboratively to assist with research and analysis projects that help to uncover key market and consumer insights, communicate insights, and provide context and actionable strategies. Use statistical, analytical and market research techniques and tools to execute research individually as well as with agencies.

Plan, conduct, and analyze surveys of consumers to gather information about their needs and preferences. Analyze past research projects to identify areas for improvement in future research efforts

Lead a team responsible for collecting data for research projects, evaluating the quality of research by ensuring that the study design is appropriate for the objectives of the research project

Lead the creation of focus groups or interviews with customers or other stakeholders to gather feedback about products or services

Coordinate with clients and other stakeholders to understand their business needs and goals so that research meets those needs and is aligned with objectives

Oversee the creation of reports based on findings from research projects, including recommendations for future action based on data analysis
Education/Experience:

Bachelor's degree in Marketing, Market Research, Statistics, Economics, Business Administration or related field required. Master's degree preferred. Expert in Microsoft office tools Word, PowerPoint, Excel. Experience using data visualization tools such as Tableau. Experience using marketing workflow and project management tools such as Workfront. Demonstrated ability to learn and or prior use of statistical tools (such as SPSS, R, Python) and statistical methods such as correlation. Experience with online data collection tools such as Qualtrics.

Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

**TITLE:** Manager, Market Research - Remote

**LOCATION:** Tampa, Florida

**REQNUMBER:** 1339283

Plans, executes, and analyzes market research with internal partners and/or external vendors. Navigates ambiguous business objectives and helps identify business research questions. Reports research findings to senior leaders throughout the research process. Obtains and organizes market-related information from internal and external sources. Selects, manages, and quality checks external research vendors as needed. Manages budgetary constraints.
In this role you will:
Consult with marketing and business stakeholders to identify business objectives and determine research methods to answer business questions. Identifies strategic business needs and manages research for complex projects with ambiguous objectives.Develops research approach and manages project timelines, scope, and deliverables. Communicates approach to stakeholders and gains necessary buy-in. Develops a communication plan covering each stage of the research and communicates results to all relevant stakeholders. Develops research materials, secures approval from internal partners as necessary, and reports to leaders on research findings.Conducts research and/or partners with external vendors using qualitative and quantitative methods. Interprets marketing trends. Develops research findings and ensures recommendations are actionable, aligned with business priorities across Vanguard, and shared with appropriate leaders inside and outside of Marketing. Integrates primary and secondary research data.Presents research findings to stakeholders and senior leaders, gains buy-in from key decision makers, and makes recommendations to facilitate decision-making process.Selects and manages external research vendors as needed. Identifies deliverables and timelines. Ensures accuracy and completeness of deliverables provided by external research vendors. Manages project budget and coordinates with internal partners accordingly.Participates in special projects and performs other duties as assigned.
What it takes:
Five years related work experience, Two years of marketing research experience.Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

Special Factor
Vanguard is not offering visa sponsorship for this position.

About Vanguard
We are Vanguard. Together, we're changing the way the world invests.

For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let's make it count.

Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.

We Believe in Better!
We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people's lives through secure, reliable advanced technology is our vision.
At Unisys, we believe in better! Here, you have the opportunity to learn new skills, apply your expertise, and solve complex problems with cutting edge technologies and solutions. You are part of a global diverse team that supports you, drives change, and delivers successful results consistently.

Our associates are at the forefront of everything we do, driving our clients' successes while giving back to communities and making this world a safer and more secure place to live and work. Our success is a direct result of the work of our people who live and breathe our Core Beliefs. Simply put, we believe in better lives. Join us!

Learn more about Unisys and our key solution offerings: Unisys, Stealth™, CloudForte , InteliServe™

What success looks like in this role:

The Customer Insights and Market Research role will be responsible for developing and managing/executing primary research into market potential, customer priorities, drivers of customer decisions, and pricing/value perception. The role will be critical to the product roadmap and go-to-market strategies, with a focus on prioritizing initiatives that have the highest benefit to customers and solve customer problems.

In this role, you will work closely with the Unisys global salesforce to mine their experiences with clients and create the most compelling success stories, client insights, and research insights. #LI-TW1

Key Responsibilities:
Structure and conduct primary qualitative and quantitative research campaigns with third-party team(s). Act as the voice in the setting of audience specifications on studies that go to field, provide oversight with the contracted vendors on study logistics such as questionnaire design and development.Analyze and contextualize incoming research results to drive quantitative and qualitative insights, cause-effect relationships, and forced ranking of alternatives.Understand customer decision-making process including participant role/perspective and role-related selection criteria priorities. Design research to help clients and prospects to articulate benefits, issues, and concerns related to the market and their businesses.Create and build out client bits and bites listening and documentation process and content repository to house client feedback and facts which are not yet ready for full “case study” production, but which still represent key client feedback.Work closely with the Unisys Sales Win/Loss Analytics team to pull sales generated market insights into the Unisys Marketing content machine, and with the Unisys Solution Marketing teams and Business Units to create/commission primary signature market research relating to Unisys buyers and prospective buyers.

You will be successful in this role if you have:
5+ years of working experience in customer research/analytical marketing in a complex product environment, preferably information technology-focused Bachelor's degree in Marketing, Market Research, Statistics, Business Administration or closely related field preferred. or equivalent work experience required.Passion for understanding customer needs and using customer insights to drive effective and engaging marketing messaging and content.Experience producing qualitative and quantitative research plans, designing research questionnaires and moderator guides.Experience in the interpretation & analysis of quantitative and qualitative research projects and their respective applications.Strong attention to detail and analytical skills.
Proficient with software for running statistical analysis, survey platforms (e.g. SurveyMonkey), and visualization tools (e.g. PowerBI) a plus.Thought leadership in customer research, analytical methods, and distillation of impactful, actionable insight Proven effective leadership of external consulting/tactical research vendor teamsA people-person with analytical horsepower is ideal.Proven ability to present data and lead internal constituents to actionable conclusions Proven strategic thinker with outstanding verbal and written communication skills Ability to effectively handle multiple projects and timelines.Self-starter who can lead strategic and practical conversations with internal clients and leaders.Strong track record of creativity & innovation Ability to hustle, problem-solve, maintain high energy, and be flexible in a constantly evolving, unstructured, and high-growth environment.