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Market research manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Charlotte Kunkel,
Cheryl Dorsey
Below we've compiled a list of the most critical market research manager skills. We ranked the top skills for market research managers based on the percentage of resumes they appeared on. For example, 6.3% of market research manager resumes contained powerpoint as a skill. Continue reading to find out what skills a market research manager needs to be successful in the workplace.

15 market research manager skills for your resume and career

1. PowerPoint

Here's how market research managers use powerpoint:
  • Analyzed nuclear and diagnostic imaging secondary data and published written and PowerPoint reports.
  • Designed PowerPoint dashboards/report templates for data entry.

2. SPSS

Here's how market research managers use spss:
  • Assisted in analyzing and interpreting quantitative and qualitative data using SPSS.
  • Maintained, updated and scrutinized all databases developed in surveys, including MS Access, SPSS and Excel.

3. Data Analysis

Here's how market research managers use data analysis:
  • Utilized data analysis proprietary databases to quantify, and define consumer behavior to determine advertising strategies.
  • Derived response curve of search marketplace revenue and advertisers budget based on data analysis and simulation.

4. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how market research managers use data collection:
  • Introduced online data collection for custom research and conducted online survey programming and data collection services for small-scale internal projects.
  • Engaged in primary research, including survey design and execution, data collection and statistical analysis.

5. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how market research managers use healthcare:
  • Conducted interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
  • Worked closely with various healthcare organizations to develop marketing and strategic business plans.

6. Research Design

Research design is the process of tackling research-based questions through relevant strategies and data analytics. A full-fledged plan is created to carry out the research in any field, including business, law, medical, marketing, etc. The researcher will use his/her own methodology and tactics to approach the research and interpret the data associated with it.

Here's how market research managers use research design:
  • Developed research design, managed tactical execution and reconciled budget trade-offs within and across research projects.
  • Consulted with business owners to understand research needs and recommend research design and methodology.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research managers use market research:
  • Lead all primary and secondary market research activities to support a $3B global cellular phone business featuring proprietary push-to-talk technology.
  • Managed all financial products market research providing value added analysis and interpretations for concept tests, customer satisfaction and loyalty measurement.

8. Project Management

Here's how market research managers use project management:
  • Provided full project management to address market research issues, including study design, implementation, analysis and presentation of results/recommendations.
  • Project Management: Spearheaded the requirements gathering, installation, integration, and customization of the opportunity pipeline management tool.

9. Qualitative Research

Here's how market research managers use qualitative research:
  • Conducted qualitative research to understand priorities from C-Level executives on Media Delivery and Digital Advertising.
  • Moderated and facilitated qualitative research projects.

10. Visualization

Here's how market research managers use visualization:
  • Conceived and implemented data visualization.
  • Developed some of the first data visualization reports at the College using Tableau.

11. Research Findings

Here's how market research managers use research findings:
  • Synthesized and present primary and secondary research findings to educate various teams throughout the organization on relevant industry and consumer trends.
  • Developed sales and marketing materials from research findings and competitive analysis.

12. Consumer Insights

Here's how market research managers use consumer insights:
  • Developed, planned and executed qualitative and quantitative research projects, delivering crucial consumer insights, competitive intelligence and performance indicators.
  • Utilized proprietary database systems that provided consumer insights for brand and category management.

13. Customer Satisfaction

Here's how market research managers use customer satisfaction:
  • Participated in internal/ external customer satisfaction monitoring process, including survey design, administration, report preparation and presentation of results.
  • Directed CRM strategy project, dramatically increasing customer satisfaction, and developing better communication channels.

14. Research Vendors

Here's how market research managers use research vendors:
  • Managed relationships with outside research vendors, attended quarterly market briefings, and advised the executive board on market.
  • Managed relationships with research vendors regarding prices and logistics of custom projects as well as selecting new vendors.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market research managers use business development:
  • Apprised product and business development of industry forecasts and trending data along with aggregated reports on competitors' financial performance.
  • Managed & provided market research, business & competitive intelligence to the Business Development Division.
top-skills

What skills help Market Research Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market research manager resumes?

Dr. Charlotte Kunkel

Professor of Sociology, Luther College

The skills that will stand out on resumes are the ability to grapple with the complexities of a rapidly changing world, the ability to view the world from a critical perspective, and the ability to research social issues impacting society. It will also be an advantage to be able to critically analyze scholarship and synthesize sociological theory and ideas. Employers will be looking for skills to evaluate evidence and offer solutions. Sociology helps students to develop proficiency in the use of both quantitative and qualitative research methods, conduct scholarly research, gain proficiency in data analysis, and offer solutions at the root of social problems.

What market research manager skills would you recommend for someone trying to advance their career?

Cheryl DorseyCheryl Dorsey LinkedIn profile

Lecturer, Benjamin Franklin Institute of Technology

Regarding a gap year, I think if a graduate needs to, take a gap year. It would be beneficial to join professional organizations (many provide student discounts) and to participate in online trainings and webinars of interest to enhance skills.

What type of skills will young market research managers need?

Matthew Fisher SFSU, Hult, SMCMatthew Fisher SFSU, Hult, SMC LinkedIn profile

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What soft skills should all market research managers possess?

Dr. Anne Paulet Ph.D.Dr. Anne Paulet Ph.D. LinkedIn profile

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

List of market research manager skills to add to your resume

Market research manager skills

The most important skills for a market research manager resume and required skills for a market research manager to have include:

  • PowerPoint
  • SPSS
  • Data Analysis
  • Data Collection
  • Healthcare
  • Research Design
  • Market Research
  • Project Management
  • Qualitative Research
  • Visualization
  • Research Findings
  • Consumer Insights
  • Customer Satisfaction
  • Research Vendors
  • Business Development
  • Competitive Intelligence
  • Research Data
  • Statistical Analysis
  • Product Development
  • Research Results
  • Digital Marketing
  • Strategic Direction
  • Client Facing
  • Market Research Studies
  • Research Methodology
  • Market Trends
  • Internal Clients
  • Primary Market Research
  • Pharmaceutical Industry
  • Market Intelligence
  • Nielsen
  • Strategic Recommendations
  • Client Satisfaction
  • CRM
  • Regression
  • Competitive Analysis
  • Macro
  • R
  • Consumer Research
  • External Clients
  • Market Data
  • Survey Design
  • ROI
  • Market Analysis
  • Research Plans
  • Research Objectives
  • Research Budget
  • Develop Insights

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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