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Become A Market Researcher

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Working As A Market Researcher

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Market Researcher Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Researcher

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Researcher Career Paths

Market Researcher
Manager Project Manager Product Manager
Senior Product Manager
9 Yearsyrs
Manager Account Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Manager Owner Marketing Director
Marketing Vice President
10 Yearsyrs
Consultant Account Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Consultant Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Consultant General Manager Account Manager
Account Director
9 Yearsyrs
Assistant Manager Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Assistant Manager Vice President Marketing Vice President
Chief Marketing Officer
10 Yearsyrs
Assistant Manager General Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Project Manager Product Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Account Executive Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Brand Manager
Brand Director
10 Yearsyrs
Account Executive Business Consultant Senior Finance Analyst
Pricing Manager
7 Yearsyrs
Marketing Consultant Business Consultant Senior Analyst
Manager, Strategy
8 Yearsyrs
Marketing Consultant Analyst Chemist
Senior Research Associate
6 Yearsyrs
Office Manager Program Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Office Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Specialist Freelance Marketing Consultant Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Market Researcher?

Help others decide if this is a good career for them

Average Length of Employment
Market Analyst 2.1 years
Market Researcher 2.0 years
Research Analyst 2.0 years
Survey Researcher 1.2 years
Top Careers Before Market Researcher
Cashier 12.3%
Internship 11.4%
Volunteer 4.2%
Manager 3.2%
Assistant 3.2%
Server 2.9%
Researcher 2.2%
Consultant 2.0%
Top Careers After Market Researcher
Cashier 10.3%
Internship 8.8%
Consultant 4.3%
Volunteer 3.7%
Manager 3.6%
Server 3.5%
Assistant 2.8%
Teacher 2.6%

Do you work as a Market Researcher?

Average Yearly Salary
$66,000
View Detailed Salary Report
$40,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$109,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Cambridge, MA
Highest Paying State
Alaska
Avg Experience Level
1.7 years
How much does a Market Researcher make at top companies?
The national average salary for a Market Researcher in the United States is $66,467 per year or $32 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $109,000.

Real Market Researcher Salaries

Job Title Company Location Start Date Salary
Global Markets Researcher State Street Bank and Trust Company Boston, MA Jan 11, 2016 $130,000 -
$150,000
Market Researcher Facebook, Inc. Menlo Park, CA Sep 09, 2015 $130,000
Market Research Analyts Kusha, Inc. South Plainfield, NJ Mar 08, 2012 $105,000
Market Researcher Intel Corporation Santa Clara, CA Dec 28, 2012 $104,395 -
$152,800
Strategic Market Research & Business Development E Glenborn Corp. New York, NY Apr 21, 2014 $100,000
Market Research Anaylst Starryland USA LLC Los Angeles, CA Sep 14, 2016 $100,000
Market Research Analsyt (Global Product Marketing Logitech Inc. Fremont, CA Sep 12, 2011 $99,827 -
$154,000
Global Markets Researcher State Street Bank and Trust Company Cambridge, MA Nov 19, 2012 $95,500 -
$105,000
Global Markets Researcher State Street Bank and Trust Company Boston, MA Nov 01, 2013 $95,430 -
$115,430
Global Markets Researcher, Officer State Street Bank and Trust Company Cambridge, MA Sep 18, 2012 $94,000 -
$120,000
SR. Financial Markets Researcher Blackthorne Capital Management, LLC Whitewater, WI Aug 01, 2014 $92,078 -
$114,785
Global Markets Researcher, VP State Street Bank and Trust Company Cambridge, MA Oct 01, 2011 $90,000 -
$110,000
Market Research & Strategy Senior Federal Home Loan Mortgage Co. McLean, VA Oct 01, 2012 $59,800 -
$91,500
Transportation Market Researcher Resource Systems Group, Inc. White River Junction, VT Aug 01, 2013 $59,200
Market Researcher Premier Enterprises, Inc. Alexandria, VA Dec 28, 2015 $58,760
Market Researcher Premier Enterprises, Inc. Alexandria, VA Mar 28, 2016 $58,760
Market/Product Development Researcher Idiel Showroom LLC New York, NY Sep 01, 2014 $58,000
Market Researcher Advance Home Oxygen & Medical Supply Annapolis, MD Nov 10, 2011 $56,000
Market Researcher Spa Castle Texas, Inc. Carrollton, TX Oct 06, 2016 $44,928
Market Research Anlayst ACI Express Inc. NY Oct 01, 2012 $44,871
Market Researcher Casual Plus, Inc. Englewood, NJ Oct 27, 2014 $44,824
Market Researcher Jarick Collections Ltd. New York, NY Jul 01, 2015 $44,787
Market Researcher Network Showroom USA, Inc. New York, NY Oct 01, 2012 $44,766
Art Market Researcher Kaikai KIKI New York, LLC Islandia, NY Jun 04, 2012 $44,766
Assistant Market Researcher Everest Foods Inc. Dba Bukhara Grill New York, NY Jun 29, 2015 $44,637
Market Researcher, Fashion Merchandising Isetan Mitsukoshi Ltd. New York, NY Aug 04, 2015 $44,637

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How Would You Rate The Salary Of a Market Researcher?

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Top Skills for A Market Researcher

  1. Market Research
  2. Customer Service
  3. Telephone Surveys
You can check out examples of real life uses of top skills on resumes here:
  • Conducted telephone market research that captured data on target market demographics, competitor initiatives, and industry trends.
  • Required telephone etiquette, customer service technique, intermediate human techniques to persuade candidate to complete political survey.
  • Conduct telephone surveys via Computer-aided-telephonic-interviewing system.
  • Conducted customer satisfaction study and outbound market research on the telephone and performed accurate data entry.
  • Served as market researcher and developed my verbal presentation skills while acquiring patrons for weekly focus groups.

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Average Salary:

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Top 10 Best States for Market Researchers

  1. Delaware
  2. Washington
  3. Texas
  4. Massachusetts
  5. Rhode Island
  6. New Jersey
  7. New York
  8. Minnesota
  9. Virginia
  10. District of Columbia
  • (10 jobs)
  • (186 jobs)
  • (232 jobs)
  • (228 jobs)
  • (9 jobs)
  • (87 jobs)
  • (343 jobs)
  • (63 jobs)
  • (164 jobs)
  • (90 jobs)

Market Researcher Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,726 Market Researcher resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Market Researcher Resume

View Resume Examples

Market Researcher Demographics

Gender

Female

45.8%

Male

40.5%

Unknown

13.7%
Ethnicity

White

58.7%

Hispanic or Latino

15.2%

Asian

12.1%

Black or African American

9.5%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

36.4%

French

13.6%

Chinese

7.7%

Mandarin

7.3%

German

5.9%

Japanese

4.5%

Korean

3.6%

Italian

3.6%

Russian

3.0%

Portuguese

3.0%

Hindi

2.4%

Arabic

2.4%

Cantonese

1.0%

Hebrew

1.0%

Urdu

1.0%

Polish

1.0%

Thai

0.8%

Greek

0.8%

Swedish

0.6%

Vietnamese

0.6%
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Market Researcher Education

Schools

University of Phoenix

12.1%

Florida State University

9.5%

New York University

8.3%

Brigham Young University

5.9%

Northeastern University

5.3%

Pennsylvania State University

4.9%

University of California - Berkeley

4.4%

Temple University

4.2%

Michigan State University

4.0%

University of Cincinnati

4.0%

University of California - Los Angeles

4.0%

University of Wisconsin - Whitewater

3.8%

Arizona State University

3.8%

San Diego State University

3.8%

University of Texas at Austin

3.8%

Syracuse University

3.6%

Wayne State University

3.6%

San Francisco State University

3.6%

Purdue University

3.6%

Indiana University Bloomington

3.6%
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Majors

Business

27.2%

Marketing

18.3%

Finance

5.6%

Communication

5.5%

Management

5.4%

Psychology

5.2%

Economics

3.9%

Accounting

3.5%

English

2.9%

Political Science

2.7%

Computer Science

2.4%

Graphic Design

2.3%

Liberal Arts

2.2%

Health Care Administration

2.0%

Sociology

1.9%

International Business

1.8%

General Studies

1.8%

Public Relations

1.8%

Criminal Justice

1.7%

Nursing

1.6%
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Degrees

Bachelors

44.7%

Masters

23.9%

Other

17.9%

Associate

6.4%

Certificate

3.6%

Doctorate

1.8%

Diploma

1.5%

License

0.2%
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Top Market Researcher Employers

Jobs From Top Market Researcher Employers

Market Researcher Videos

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