Working as a Market Researcher

There is more than meets the eye when it comes to being a market researcher. For example, did you know that they make an average of $22.47 an hour? That's $46,731 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Market Researcher Do

There are certain skills that many market researchers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.

When it comes to the most important skills required to be a market researcher, we found that a lot of resumes listed 11.3% of market researchers included market research, while 7.9% of resumes included data analysis, and 5.8% of resumes included focus groups. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market researcher job title. But what industry to start with? Most market researchers actually find jobs in the finance and professional industries.

How To Become a Market Researcher

If you're interested in becoming a market researcher, one of the first things to consider is how much education you need. We've determined that 49.9% of market researchers have a bachelor's degree. In terms of higher education levels, we found that 20.8% of market researchers have master's degrees. Even though most market researchers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a market researcher. When we researched the most common majors for a market researcher, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market researcher resumes include high school diploma degrees or associate degree degrees.

You may find that experience in other jobs will help you become a market researcher. In fact, many market researcher jobs require experience in a role such as cashier. Meanwhile, many market researchers also have previous career experience in roles such as internship or customer service representative.

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Average Salary$46,731
Job Growth Rate20%

Market Researcher Jobs

Market Researcher Career Paths

Top Careers Before Market Researcher
Cashier12.3 %
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Top Careers After Market Researcher
Cashier10.3 %
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What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Market Researcher

Market Researchers in America make an average salary of $46,731 per year or $22 per hour. The top 10 percent makes over $70,000 per year, while the bottom 10 percent under $30,000 per year.
Average Salary
$46,731

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Contact Center Market Research Outbound
Contact Center Market Research Outbound
Kelly Services
Kelly Services
07/23/2020
07/23/2020
$19,82707/23/2020
$19,827
On-Site Market Research Study
On-Site Market Research Study
Appen
Appen
02/19/2020
02/19/2020
$208,70002/19/2020
$208,700
Market Researcher
Market Researcher
Wollborg Michelson Recruiting
Wollborg Michelson Recruiting
01/08/2020
01/08/2020
$60,25201/08/2020
$60,252
Market Researcher
Market Researcher
Appen
Appen
12/20/2019
12/20/2019
$208,70012/20/2019
$208,700
Market Researcher
Market Researcher
Robert D. Niehaus, Inc.
Robert D. Niehaus, Inc.
12/17/2019
12/17/2019
$41,74012/17/2019
$41,740
See More Recent Salaries

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Market Researcher Demographics

Gender

Female

49.3 %

Male

43.5 %

Unknown

7.1 %
Ethnicity

White

58.7 %

Hispanic or Latino

15.2 %

Asian

12.1 %
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Foreign Languages Spoken

Spanish

36.4 %

French

13.6 %

Chinese

7.7 %
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Market Researcher Education

Schools

Florida State University

11.6 %

New York University

7.9 %

Brigham Young University

6.4 %

Purdue University

5.6 %
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Majors

Business

26.1 %

Marketing

17.7 %

Finance

5.8 %

Psychology

5.6 %
Show More
Degrees

Bachelors

49.9 %

Masters

20.8 %

High School Diploma

11.1 %

Associate

8.7 %
Show More

Entry Level Jobs For Becoming A Market Researcher

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Full Time
Part Time
Internship
Temporary

Top Skills For a Market Researcher

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.3% of market researchers listed market research on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Market Researcher

Some places are better than others when it comes to starting a career as a market researcher. The best states for people in this position are Delaware, New Jersey, Washington, and Idaho. Market researchers make the most in Delaware with an average salary of $61,534. Whereas in New Jersey and Washington, they would average $58,599 and $57,952, respectively. While market researchers would only make an average of $57,884 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Market Researcher Jobs:
186
Highest 10% Earn:
$104,000
Location Quotient:
1.93
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Market Researcher Jobs:
10
Highest 10% Earn:
$98,000
Location Quotient:
0.93
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Market Researcher Jobs:
87
Highest 10% Earn:
$96,000
Location Quotient:
0.85
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Market Researcher Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a market researcher. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless market researcher resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Market Researcher Resume

At Zippia, we went through countless market researcher resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Market Researcher Employers

1. Maritz Holdings
4.7
Avg. Salary: 
$60,807
Market Researchers Hired: 
45+
2. Morley Companies
4.3
Avg. Salary: 
$29,686
Market Researchers Hired: 
45+
3. Precision Opinion
3.7
Avg. Salary: 
$41,003
Market Researchers Hired: 
36+
4. C&C Market Research
4.1
Avg. Salary: 
$41,976
Market Researchers Hired: 
31+
5. Convergys
4.3
Avg. Salary: 
$28,526
Market Researchers Hired: 
29+
6. The Nielsen Company
4.5
Avg. Salary: 
$53,263
Market Researchers Hired: 
21+

Market Researcher Videos

Recently Added Market Researcher Jobs

Updated October 2, 2020