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Become A Market Researcher

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Working As A Market Researcher

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $44,192

    Average Salary

What Does A Market Researcher Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Researcher

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Researcher jobs

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Market Researcher Career Paths

Market Researcher

Market Researcher Demographics

Gender

Female

50.9%

Male

44.6%

Unknown

4.5%
Ethnicity

White

73.4%

Asian

13.3%

Hispanic or Latino

10.2%

Unknown

2.4%

Black or African American

0.7%
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Languages Spoken

Spanish

36.4%

French

13.9%

Chinese

7.8%

Mandarin

6.9%

German

6.5%

Japanese

4.8%

Italian

3.7%

Portuguese

3.7%

Korean

3.3%

Hindi

2.6%

Arabic

2.0%

Russian

1.7%

Greek

1.1%

Vietnamese

0.9%

Thai

0.9%

Cantonese

0.9%

Tamil

0.9%

Urdu

0.9%

Albanian

0.7%

Tagalog

0.7%
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Market Researcher Education

Schools

University of Phoenix

8.3%

New York University

7.8%

Florida State University

7.8%

Temple University

7.0%

Michigan State University

5.3%

Northeastern University

5.3%

Pennsylvania State University

4.8%

DePaul University

4.8%

Syracuse University

4.5%

Wayne State University

4.5%

Brigham Young University

4.3%

University of Connecticut

4.3%

University of Cincinnati

4.0%

University of Iowa

4.0%

University of Central Florida

4.0%

University of Houston

4.0%

University of Oregon

4.0%

University of Georgia

4.0%

University of Rochester

3.8%

University of California - Berkeley

3.8%
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Majors

Business

27.5%

Marketing

20.6%

Communication

5.7%

Finance

5.5%

Management

4.8%

Psychology

4.4%

Economics

4.1%

Accounting

3.5%

English

3.2%

Political Science

2.8%

Computer Science

2.2%

Public Relations

2.2%

Criminal Justice

1.9%

Health Care Administration

1.9%

General Studies

1.8%

Graphic Design

1.7%

International Business

1.7%

Liberal Arts

1.6%

Sociology

1.6%

Journalism

1.5%
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Degrees

Bachelors

40.8%

Masters

29.9%

Other

16.0%

Associate

6.1%

Certificate

3.6%

Doctorate

2.6%

Diploma

0.9%

License

0.1%
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Full Time
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Temporary

Real Market Researcher Salaries

Job Title Company Location Start Date Salary
Global Markets Researcher State Street Bank and Trust Company Boston, MA Jan 11, 2016 $130,000 -
$150,000
Market Researcher Facebook, Inc. Menlo Park, CA Sep 09, 2015 $130,000
Market Research Analyts Kusha, Inc. South Plainfield, NJ Mar 08, 2012 $105,000
Market Researcher Intel Corporation Santa Clara, CA Dec 28, 2012 $104,395 -
$152,800
Strategic Market Research & Business Development E Glenborn Corp. New York, NY Apr 21, 2014 $100,000
Market Research Anaylst Starryland USA LLC Los Angeles, CA Sep 14, 2016 $100,000
Market Research Analsyt (Global Product Marketing Logitech Inc. Fremont, CA Sep 12, 2011 $99,827 -
$154,000
Global Markets Researcher State Street Bank and Trust Company Cambridge, MA Nov 19, 2012 $95,500 -
$105,000
Global Markets Researcher State Street Bank and Trust Company Boston, MA Nov 01, 2013 $95,430 -
$115,430
Global Markets Researcher, Officer State Street Bank and Trust Company Cambridge, MA Sep 18, 2012 $94,000 -
$120,000
SR. Financial Markets Researcher Blackthorne Capital Management, LLC Whitewater, WI Aug 01, 2014 $92,078 -
$114,785
Global Markets Researcher State Street Bank and Trust Company Cambridge, MA Apr 01, 2013 $90,000 -
$110,000
Market Research & Strategy Senior Federal Home Loan Mortgage Co. McLean, VA Oct 01, 2012 $59,800 -
$91,500
Transportation Market Researcher Resource Systems Group, Inc. White River Junction, VT Aug 01, 2013 $59,200
Market Researcher Premier Enterprises, Inc. Alexandria, VA Dec 28, 2015 $58,760
Market Researcher Premier Enterprises, Inc. Alexandria, VA Mar 28, 2016 $58,760
Market/Product Development Researcher Idiel Showroom LLC New York, NY Sep 01, 2014 $58,000
Market Researcher Advance Home Oxygen & Medical Supply Annapolis, MD Nov 10, 2011 $56,000
Market Researcher Spa Castle Texas, Inc. Carrollton, TX Oct 06, 2016 $44,928
Market Research Anlayst ACI Express Inc. NY Oct 01, 2012 $44,871
Market Researcher Casual Plus, Inc. Englewood, NJ Oct 27, 2014 $44,824
Market Researcher Jarick Collections Ltd New York, NY Jul 01, 2015 $44,787
Market Researcher Network Showroom USA, Inc. New York, NY Oct 01, 2012 $44,766
Art Market Researcher Kaikai KIKI New York, LLC Islandia, NY Jun 04, 2012 $44,766
Market Researcher BNV Home Care Service Inc. NY Oct 01, 2014 $44,637
Art Market Researcher Kaikai KIKI New York, LLC Islandia, NY Jun 04, 2015 $44,637

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Top Skills for A Market Researcher

DataEntryFocusGroupsTelephoneSurveysStrategyCustomerServiceFinancialMarketResearchProjectsCustomerSatisfactionSurveysWebMarketResearchStudiesSpssBusinessDevelopmentDataAnalysisNewProductDevelopmentDataCollectionAnalyticsInternetPowerpointMarketAnalysisSurveysHealthcare

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Top Market Researcher Skills

  1. Data Entry
  2. Focus Groups
  3. Telephone Surveys
You can check out examples of real life uses of top skills on resumes here:
  • United States * Interact and communicating with the consumers * data entry * typing skills Maintenance
  • Recruited and screened consumers to participate in market research focus groups
  • Conducted and oversaw the research function to include mail surveys, telephone surveys, and focus groups.
  • Transferred to North American subsidiary to develop the overall strategy for the Infiniti brand in the US market.
  • Resolved customer service issues dealing directly with senior executives to ensure customer satisfaction.

Top Market Researcher Employers

Market Researcher Videos

How to Use Google Trends To Do Target Market Research (SEO Basics Part 2 of 17)

Market Researcher: Being Different - Mickey Hill Career Girls Role Model

Video 024:- How To Do Basic Market Research

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