Where do you want to work?
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.Duties
Market research analysts typically do the following:
Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.
Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.
Workers who design and conduct surveys are known as survey researchers.
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Average Length of Employment
Top Careers Before Market Researcher
Top Careers After Market Researcher
Hispanic or Latino10.2%
Black or African American0.7%
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University of Phoenix8.3%
New York University7.8%
Florida State University7.8%
Michigan State University5.3%
Pennsylvania State University4.8%
Wayne State University4.5%
Brigham Young University4.3%
University of Connecticut4.3%
University of Cincinnati4.0%
University of Iowa4.0%
University of Central Florida4.0%
University of Houston4.0%
University of Oregon4.0%
University of Georgia4.0%
University of Rochester3.8%
University of California - Berkeley3.8%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Head of Global Market Research||Metlife Group, Inc.||New York, NY||Sep 05, 2015||$200,000 -
|Senior Manager Market Research||Abbvie Inc.||Mettawa, IL||Jan 07, 2016||$157,304|
|Manager, Market Research||Paypal, Inc.||San Jose, CA||Jun 26, 2015||$145,000|
|Global Market Research Strategist||Devries Public Relations Ltd.||New York, NY||Sep 10, 2015||$142,792|
|Senior Manager, Market Research||Avon Products, Inc.||Miami, FL||Jan 22, 2016||$140,000|
|Market Researcher||Facebook, Inc.||Menlo Park, CA||Sep 09, 2015||$130,000|
|Global Markets Researcher||State Street Bank and Trust Company||Boston, MA||Jan 11, 2016||$130,000 -
|Manager-Market Research and Marketing||FDC USA Corp||Miami, FL||May 20, 2016||$127,400|
|Manager, Global Market Research||Abbott Laboratories||Alameda, CA||Mar 14, 2016||$125,000|
|Manager, Market Research||Nimble Storage, Inc.||San Jose, CA||Jan 10, 2016||$125,000 -
|Manager-Market Access Research||Novo Nordisk Inc.||Plainsboro, NJ||Jan 06, 2016||$124,000|
|Senior Manager Market Research||UCB, Inc.||Smyrna, GA||Jan 11, 2016||$120,000 -
|Manager Market Research||Abbvie Inc.||North Chicago, IL||Jan 10, 2016||$119,888|
|Manager-Market Research & Marketing||FDC USA Corp.||Dallas, TX||Oct 01, 2015||$117,600|
|Market Research Analytical Lead||Google Inc.||Mountain View, CA||Mar 17, 2016||$92,000|
|Senior Analyst, Market Research & Analytics||PTC Inc.||New York, NY||Sep 11, 2016||$90,674|
|Senior Consultant-Market Research||Verizon Corporate Resources Group||Waltham, MA||May 10, 2015||$90,000|
|Associate Manager, Market Research||Abbvie Inc.||North Chicago, IL||Aug 19, 2016||$90,000|
|Senior Analyst, Market Research||Abbvie Inc.||Mettawa, IL||Aug 22, 2016||$90,000|
|Manager Customer & Market Research||Hill-Rom Company, Inc.||Chicago, IL||Apr 12, 2015||$85,000|
|Manager, Customer and Market Research||Hill-Rom Company, Inc.||Chicago, IL||Feb 29, 2016||$85,000|
|Market Researcher||Jemma Wynne Jewellery LLC||New York, NY||Jun 30, 2015||$85,000|
|Manager-Market Research||Axtria, Inc.||Berkeley Heights, NJ||Sep 09, 2015||$59,758 -
|Ethnic Market Research Supervisor||Italk Global Communications, Inc.||McLean, VA||Sep 17, 2016||$59,220|
|Market Researcher||Premier Enterprises, Inc.||Alexandria, VA||Mar 28, 2016||$58,760|
|Market Researcher||Premier Enterprises, Inc.||Alexandria, VA||Dec 28, 2015||$58,760|
|Associate, Capital Markets Research||Keybank National Association||Portland, OR||Jul 06, 2015||$57,387 -
|Senior Manager Market Research||Purdue University||West Lafayette, IN||Mar 02, 2015||$56,035|
|Senior Analyst, Market Research||Newegg Inc.||Industry, CA||Oct 09, 2016||$55,994 -
|Quantitative Market Research Analsyt||Teng Yue Partners, LP||New York, NY||Aug 02, 2016||$55,000|
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