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Become A Market Researcher

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Working As A Market Researcher

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $44,192

    Average Salary

What Does A Market Researcher Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Researcher

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Researcher jobs

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Market Researcher Career Paths

Market Researcher

Market Researcher Demographics

Gender

  • Female

    50.9%
  • Male

    44.6%
  • Unknown

    4.5%

Ethnicity

  • White

    73.4%
  • Asian

    13.3%
  • Hispanic or Latino

    10.2%
  • Unknown

    2.4%
  • Black or African American

    0.7%
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Languages Spoken

  • Spanish

    36.4%
  • French

    13.9%
  • Chinese

    7.8%
  • Mandarin

    6.9%
  • German

    6.5%
  • Japanese

    4.8%
  • Italian

    3.7%
  • Portuguese

    3.7%
  • Korean

    3.3%
  • Hindi

    2.6%
  • Arabic

    2.0%
  • Russian

    1.7%
  • Greek

    1.1%
  • Vietnamese

    0.9%
  • Thai

    0.9%
  • Cantonese

    0.9%
  • Tamil

    0.9%
  • Urdu

    0.9%
  • Albanian

    0.7%
  • Tagalog

    0.7%
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Market Researcher

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Market Researcher Education

Market Researcher

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Real Market Researcher Salaries

Job Title Company Location Start Date Salary
Head of Global Market Research Metlife Group, Inc. New York, NY Sep 05, 2015 $200,000 -
$330,000
Senior Manager Market Research Abbvie Inc. Mettawa, IL Jan 07, 2016 $157,304
Manager, Market Research Paypal, Inc. San Jose, CA Jun 26, 2015 $145,000
Global Market Research Strategist Devries Public Relations Ltd. New York, NY Sep 10, 2015 $142,792
Senior Manager, Market Research Avon Products, Inc. Miami, FL Jan 22, 2016 $140,000
Market Researcher Facebook, Inc. Menlo Park, CA Sep 09, 2015 $130,000
Global Markets Researcher State Street Bank and Trust Company Boston, MA Jan 11, 2016 $130,000 -
$150,000
Manager-Market Research and Marketing FDC USA Corp Miami, FL May 20, 2016 $127,400
Manager, Global Market Research Abbott Laboratories Alameda, CA Mar 14, 2016 $125,000
Manager, Market Research Nimble Storage, Inc. San Jose, CA Jan 10, 2016 $125,000 -
$140,000
Manager-Market Access Research Novo Nordisk Inc. Plainsboro, NJ Jan 06, 2016 $124,000
Senior Manager Market Research UCB, Inc. Smyrna, GA Jan 11, 2016 $120,000 -
$140,000
Manager Market Research Abbvie Inc. North Chicago, IL Jan 10, 2016 $119,888
Manager-Market Research & Marketing FDC USA Corp. Dallas, TX Oct 01, 2015 $117,600
Market Research Analytical Lead Google Inc. Mountain View, CA Mar 17, 2016 $92,000
Senior Analyst, Market Research & Analytics PTC Inc. New York, NY Sep 11, 2016 $90,674
Senior Consultant-Market Research Verizon Corporate Resources Group Waltham, MA May 10, 2015 $90,000
Associate Manager, Market Research Abbvie Inc. North Chicago, IL Aug 19, 2016 $90,000
Senior Analyst, Market Research Abbvie Inc. Mettawa, IL Aug 22, 2016 $90,000
Manager Customer & Market Research Hill-Rom Company, Inc. Chicago, IL Apr 12, 2015 $85,000
Manager, Customer and Market Research Hill-Rom Company, Inc. Chicago, IL Feb 29, 2016 $85,000
Market Researcher Jemma Wynne Jewellery LLC New York, NY Jun 30, 2015 $85,000
Manager-Market Research Axtria, Inc. Berkeley Heights, NJ Sep 09, 2015 $59,758 -
$60,000
Ethnic Market Research Supervisor Italk Global Communications, Inc. McLean, VA Sep 17, 2016 $59,220
Market Researcher Premier Enterprises, Inc. Alexandria, VA Mar 28, 2016 $58,760
Market Researcher Premier Enterprises, Inc. Alexandria, VA Dec 28, 2015 $58,760
Associate, Capital Markets Research Keybank National Association Portland, OR Jul 06, 2015 $57,387 -
$75,000
Senior Manager Market Research Purdue University West Lafayette, IN Mar 02, 2015 $56,035
Senior Analyst, Market Research Newegg Inc. Industry, CA Oct 09, 2016 $55,994 -
$70,994
Quantitative Market Research Analsyt Teng Yue Partners, LP New York, NY Aug 02, 2016 $55,000

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Top Skills for A Market Researcher

DataEntryFocusGroupsTelephoneSurveysStrategyCustomerServiceFinancialMarketResearchProjectsCustomerSatisfactionSurveysWebMarketResearchStudiesSpssBusinessDevelopmentDataAnalysisNewProductDevelopmentDataCollectionAnalyticsInternetPowerpointMarketAnalysisSurveysHealthcare

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Top Market Researcher Skills

  1. Data Entry
  2. Focus Groups
  3. Telephone Surveys
You can check out examples of real life uses of top skills on resumes here:
  • United States * Interact and communicating with the consumers * data entry * typing skills Maintenance
  • Recruited and screened consumers to participate in market research focus groups
  • Conducted and oversaw the research function to include mail surveys, telephone surveys, and focus groups.
  • Transferred to North American subsidiary to develop the overall strategy for the Infiniti brand in the US market.
  • Resolved customer service issues dealing directly with senior executives to ensure customer satisfaction.

Top Market Researcher Employers

Market Researcher Videos

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Video 024:- How To Do Basic Market Research

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