Best states for a market researcher

Q: What is the best state for market researchers?

The best state to be a market researcher is District of Columbia based on market researcher salaries and job opportunities.

Q: What is the highest paying state for market researchers?

The highest paying state for market researchers is Hawaii based on Zippia’s salary database.

Q: What is the worst state for market researchers?

The worst state for market researchers is Mississippi, due to a combination of low salaries and few job opportunities.

Quoted expert

Benjamin Scharff Ph.D.

Rank 1 - 10
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Are you thinking of becoming a market researcher and really want to work at Oglala Lakota College? Turns out, your chances to become a market researcher are better in some states than others.In order to help you decide which state is the best for market researchers, we ranked all 50 states and the District of Columbia from best to worst for market researcher jobs.

We figured that the best places for market researcher jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.We found that District of Columbia is the best state for market researcher jobs, whereas Mississippi is the worst.

10 best states for market researchers in 2025

1. District of Columbia
Total market researcher jobs: 135
Average annual salary: $70,529
Lowest 10 percent earn: $42,000
Highest 10 percent earn: $117,000
Location Quotient:
2.89
Market researcher jobs in District of Columbia
2. Massachusetts
Total market researcher jobs: 414
Average annual salary: $61,801
Lowest 10 percent earn: $38,000
Highest 10 percent earn: $99,000
Location Quotient:
1.62
Market researcher jobs in Massachusetts
3. Delaware
Total market researcher jobs: 34
Average annual salary: $70,567
Lowest 10 percent earn: $42,000
Highest 10 percent earn: $117,000
Location Quotient:
0.97
Market researcher jobs in Delaware
4. New York
Total market researcher jobs: 709
Average annual salary: $61,579
Lowest 10 percent earn: $37,000
Highest 10 percent earn: $101,000
Location Quotient:
1.99
Market researcher jobs in New York
5. New Jersey
Total market researcher jobs: 208
Average annual salary: $67,891
Lowest 10 percent earn: $41,000
Highest 10 percent earn: $111,000
Location Quotient:
0.94
Market researcher jobs in New Jersey
6. Illinois
Total market researcher jobs: 366
Average annual salary: $58,407
Lowest 10 percent earn: $35,000
Highest 10 percent earn: $95,000
Location Quotient:
1.1
Market researcher jobs in Illinois
7. Connecticut
Total market researcher jobs: 101
Average annual salary: $58,100
Lowest 10 percent earn: $35,000
Highest 10 percent earn: $94,000
Location Quotient:
1.09
Market researcher jobs in Connecticut
8. Pennsylvania
Total market researcher jobs: 297
Average annual salary: $56,660
Lowest 10 percent earn: $34,000
Highest 10 percent earn: $94,000
Location Quotient:
0.92
Market researcher jobs in Pennsylvania
9. Washington
Total market researcher jobs: 326
Average annual salary: $54,297
Lowest 10 percent earn: $35,000
Highest 10 percent earn: $82,000
Location Quotient:
1.6
Market researcher jobs in Washington
10. Colorado
Total market researcher jobs: 202
Average annual salary: $51,825
Lowest 10 percent earn: $31,000
Highest 10 percent earn: $84,000
Location Quotient:
1.22
Market researcher jobs in Colorado

Market researcher jobsNear Columbus, OH

How Zippia determines the best states to be a market researcher

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a market researcher

Rank	State	Average salary	Lowest 10% earn	Population	Job count
1	District of Columbia	$70,529	$42,000	693,972	135
2	Massachusetts	$61,801	$38,000	6,859,819	414
3	Delaware	$70,567	$42,000	961,939	34
4	New York	$61,579	$37,000	19,849,399	709
5	New Jersey	$67,891	$41,000	9,005,644	208
6	Illinois	$58,407	$35,000	12,802,023	366
7	Connecticut	$58,100	$35,000	3,588,184	101
8	Pennsylvania	$56,660	$34,000	12,805,537	297
9	Washington	$54,297	$35,000	7,405,743	326
10	Colorado	$51,825	$31,000	5,607,154	202
11	Maine	$53,198	$34,000	1,335,907	31
12	Rhode Island	$49,633	$30,000	1,059,639	38
13	Michigan	$52,670	$32,000	9,962,311	160
14	California	$51,248	$30,000	39,536,653	1,265
15	Ohio	$53,384	$32,000	11,658,609	170
16	Virginia	$51,225	$30,000	8,470,020	236
17	Minnesota	$50,684	$32,000	5,576,606	151
18	Maryland	$50,653	$30,000	6,052,177	190
19	Oregon	$47,284	$29,000	4,142,776	153
20	New Hampshire	$48,631	$30,000	1,342,795	39
21	Vermont	$45,455	$28,000	623,657	24
22	Wisconsin	$48,075	$29,000	5,795,483	100
23	Texas	$44,308	$27,000	28,304,596	552
24	North Carolina	$46,666	$27,000	10,273,419	198
25	Idaho	$45,133	$27,000	1,716,943	41
26	South Carolina	$47,245	$28,000	5,024,369	71
27	Iowa	$45,430	$28,000	3,145,711	64
28	Kentucky	$46,459	$28,000	4,454,189	53
29	Alaska	$42,120	$36,000	739,795	21
30	Nevada	$46,182	$27,000	2,998,039	32
31	Utah	$40,912	$24,000	3,101,833	91
32	Arkansas	$40,696	$25,000	3,004,279	56
33	Alabama	$42,728	$26,000	4,874,747	66
34	Indiana	$42,318	$25,000	6,666,818	102
35	West Virginia	$41,049	$24,000	1,815,857	22
36	Missouri	$41,721	$25,000	6,113,532	93
37	South Dakota	$38,125	$24,000	869,666	23
38	Georgia	$39,200	$24,000	10,429,379	214
39	Tennessee	$38,974	$23,000	6,715,984	114
40	Louisiana	$37,776	$23,000	4,684,333	77
41	New Mexico	$39,366	$24,000	2,088,070	34
42	North Dakota	$35,493	$24,000	755,393	21
43	Florida	$37,476	$23,000	20,984,400	327
44	Nebraska	$37,370	$23,000	1,920,076	42
45	Arizona	$38,826	$23,000	7,016,270	102
46	Hawaii	$29,881	$24,000	1,427,538	18
47	Oklahoma	$38,115	$23,000	3,930,864	48
48	Montana	$31,979	$21,000	1,050,493	29
49	Kansas	$38,027	$23,000	2,913,123	43
50	Wyoming	$35,756	$22,000	579,315	12
51	Mississippi	$32,323	$20,000	2,984,100	35

Highest paying states for market researchers

Rank	State	Avg. Market Researcher Salary
1	District of Columbia	$70,529
2	Massachusetts	$61,801
3	Delaware	$70,567
4	New York	$61,579
5	New Jersey	$67,891
6	Illinois	$58,407
7	Connecticut	$58,100
8	Pennsylvania	$56,660
9	Washington	$54,297
10	Colorado	$51,825
11	Maine	$53,198
12	Rhode Island	$49,633
13	Michigan	$52,670
14	California	$51,248
15	Ohio	$53,384
16	Virginia	$51,225
17	Minnesota	$50,684
18	Maryland	$50,653
19	Oregon	$47,284
20	New Hampshire	$48,631
21	Vermont	$45,455
22	Wisconsin	$48,075
23	Texas	$44,308
24	North Carolina	$46,666
25	Idaho	$45,133
26	South Carolina	$47,245
27	Iowa	$45,430
28	Kentucky	$46,459
29	Alaska	$42,120
30	Nevada	$46,182
31	Utah	$40,912
32	Arkansas	$40,696
33	Alabama	$42,728
34	Indiana	$42,318
35	West Virginia	$41,049
36	Missouri	$41,721
37	South Dakota	$38,125
38	Georgia	$39,200
39	Tennessee	$38,974
40	Louisiana	$37,776
41	New Mexico	$39,366
42	North Dakota	$35,493
43	Florida	$37,476
44	Nebraska	$37,370
45	Arizona	$38,826
46	Hawaii	$29,881
47	Oklahoma	$38,115
48	Montana	$31,979
49	Kansas	$38,027
50	Wyoming	$35,756
51	Mississippi	$32,323

Expert opinions on the best states for market researchers

Are there any particularly good places in the United States for market researchers to find work opportunities?
Benjamin Scharff Ph.D.
Associate Professor, Mercyhurst University
History majors develop a broad range of skills that do well anywhere with a dynamic, robust, and healthy economy. If they plan on pursuing a degree in the field, they are better off searching in states that invest in and emphasize our civic institutions (schools, museums, etc.).

Market researcher best states FAQs

What is the best state for market researchers?

What is the highest paying state for market researchers?

What is the worst state for market researchers?

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Search for market researcher jobs

Updated January 8, 2025

Browse business and financial jobs

Total market researcher jobs:	135
Average annual salary:	$70,529
Lowest 10 percent earn:	$42,000
Highest 10 percent earn:	$117,000
Location Quotient:	2.89

Best states for a market researcher

10 best states for market researchers in 2025

1. District of Columbia

2. Massachusetts

3. Delaware

4. New York

5. New Jersey

6. Illinois

7. Connecticut

8. Pennsylvania

9. Washington

10. Colorado