Market researcher demographics and statistics in the US
Market researcher demographics research summary. Zippia estimates market researcher demographics and statistics in the United States by using a database of 30 million profiles. Our market researcher estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market researchers after extensive research and analysis:
- There are over 11,491 market researchers currently employed in the United States.
- 51.6% of all market researchers are women, while 48.4% are men.
- The average market researcher age is 36 years old.
- The most common ethnicity of market researchers is White (64.3%), followed by Asian (14.0%), Hispanic or Latino (11.7%) and Unknown (4.9%).
- Market researchers are most in-demand in New York, NY.
- Linden, NJ pays an annual average wage of $68,072, the highest in the US.
- In 2022, women market researchers earned 95% of what men earned.
- District of Columbia is the best state for market researchers to live.
- Market researchers are 69% more likely to work at private companies in comparison to public companies.
On this page
Market researcher demographics by:
Market researcher gender statistics
51.6% of market researchers are women and 48.4% of market researchers are men.
- Female, 51.6%
- Male, 48.4%
Market researcher gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
Market researcher gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$50,985
Female income
$48,326
Market researcher gender ratio over time
This data breaks down the percentage of men and women in market researcher positions over time. Currently, 51.6% of market researchers are female.
Market researcher gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.78% | 43.22% |
| 2011 | 54.33% | 45.67% |
| 2012 | 54.58% | 45.42% |
| 2013 | 51.10% | 48.90% |
| 2014 | 51.14% | 48.86% |
| 2015 | 53.32% | 46.68% |
| 2016 | 52.55% | 47.45% |
| 2017 | 52.52% | 47.48% |
| 2018 | 51.55% | 48.45% |
| 2019 | 50.18% | 49.82% |
| 2020 | 47.66% | 52.34% |
| 2021 | 48.39% | 51.61% |
Market researcher related jobs gender ratio
We compared market researchers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Market Researcher | 48% | 52% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market researcher demographics by race
The most common ethnicity among market researchers is White, which makes up 64.3% of all market researchers. Comparatively, 14.0% of market researchers are Asian and 11.7% of market researchers are Hispanic or Latino.
- White, 64.3%
- Asian, 14.0%
- Hispanic or Latino, 11.7%
- Black or African American, 4.9%
- Unknown, 4.9%
- American Indian and Alaska Native, 0.2%
Market researcher race
| Market researcher race | Percentages |
|---|---|
| White | 64.3% |
| Asian | 14.0% |
| Hispanic or Latino | 11.7% |
| Black or African American | 4.9% |
| Unknown | 4.9% |
| American Indian and Alaska Native | 0.2% |
Market researcher race and ethnicity over time
See how market researcher racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market researcher race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.28% | 5.08% | 11.80% | 8.09% |
| 2011 | 71.58% | 5.08% | 12.23% | 9.05% |
| 2012 | 71.64% | 5.29% | 11.51% | 9.28% |
| 2013 | 71.39% | 5.50% | 10.97% | 9.30% |
| 2014 | 71.72% | 4.93% | 12.14% | 8.75% |
| 2015 | 70.68% | 4.51% | 12.43% | 9.45% |
| 2016 | 68.90% | 5.68% | 12.66% | 10.35% |
| 2017 | 68.88% | 5.54% | 12.73% | 9.96% |
| 2018 | 68.19% | 5.20% | 12.74% | 10.55% |
| 2019 | 68.52% | 5.09% | 12.95% | 10.61% |
| 2020 | 66.61% | 4.54% | 13.03% | 11.47% |
| 2021 | 64.34% | 4.89% | 14.05% | 11.66% |
Market researcher wage gap by race
According to our data, asian market researchers have the highest average salary compared to other ethnicities. Black or african american market researchers have the lowest average salary at $46,660.
| Ethnicity | Salary |
|---|---|
| Unknown | $49,571 |
| White | $51,769 |
| Black or African American | $46,660 |
| Asian | $57,132 |
| Hispanic or Latino | $50,360 |
Average market researcher age
See how the average age of market researchers varies based on ethnicity and gender.
Male
Female
Market researcher age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Market researcher age breakdown
The average age of market researchers is 30-40 years years old, representing 35% of the market researcher population.
Market researcher age breakdown
| Market Researcher Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Market researcher educational attainment
The most common degree for market researchers is bachelor's degree, with 64% of market researchers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 9%.
- Bachelor's, 64%
- Master's, 12%
- High School Diploma, 9%
- Associate, 9%
- Other Degrees, 6%
Market researchers by degree level
| Market researcher degree | Percentages |
|---|---|
| Bachelor's | 64% |
| Master's | 12% |
| High School Diploma | 9% |
| Associate | 9% |
| Other Degrees | 6% |
Market researcher jobs you might like
Market researcher wage gap by degree level
According to the data, market researchers with a Doctorate degree earn more than those without, at $64,557 annually. With a Master's degree, market researchers earn a median annual income of $63,779 compared to $53,764 for market researchers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,779 |
| Bachelor's Degree | $53,764 |
| Doctorate Degree | $64,557 |
Market researcher employment statistics
Most market researchers work for a private in the professional industry.
Company size where market researchers work
Below, you can see the size of companies where market researchers work.
Market researcher jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 23% |
Market researcher jobs by company type
Employees with the market researcher job title have their preferences when it comes to working for a company. For instance, most market researchers prefer to work at private companies over public companies.
Market researcher jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 22% |
| Private | 69% |
| Government | 2% |
Market researcher jobs by industry
The most common industries for market researchers are professional, media and technology.
Market researcher industry statistics
| Industry | Percentages |
|---|---|
| Professional | 25% |
| Fortune 500 | 11% |
| Media | 8% |
| Technology | 8% |
| Manufacturing | 7% |
| Education | 6% |
| Health Care | 4% |
| Hospitality | 4% |
| Finance | 3% |
| Retail | 3% |
| Telecommunication | 3% |
| Non Profits | 3% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Internet | 1% |
| Government | 1% |
| Start-up | 1% |
| Insurance | 1% |
Market researcher turnover and employment statistics
Market researcher unemployment rate over time
The unemployment rate for market researchers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market researcher unemployment rate by year
| Year | Market researcher unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average market researcher tenure
The average market researcher stays at their job for 1-2 years, based on the 5,726 market researchers resumes in Zippia's database.
Market researcher tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 44% |
| 1-2 years | 30% |
| 3-4 years | 9% |
| 5-7 years | 9% |
| 8-10 years | 3% |
| 11+ years | 5% |
Market researcher LGBT ratio compared to similar jobs
Review the percent of market researchers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Technician | 8.65% | 38,997 |
| Staffing Associate | 8.93% | 19,669 |
| Market Researcher | 10.00% | - |
| E-Commerce Retailer | 11.05% | 8,442 |
| Forensic Medical Examiner | 11.64% | 49,209 |
| Philanthropy Chairperson | 19.25% | 943 |
Similar market researcher jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Technician | 8.65% | 38,997 |
| Staffing Associate | 8.93% | 19,669 |
| E-Commerce Retailer | 11.05% | 8,442 |
| Forensic Medical Examiner | 11.64% | 49,209 |
| Philanthropy Chairperson | 19.25% | 943 |
Foreign languages spoken by market researchers
The most common foreign language among market researchers is Spanish at 36.4%. The second-most popular foreign language spoken is French at 13.6% and Chinese is the third-most popular at 7.7%.
- Spanish, 36.4%
- French, 13.6%
- Chinese, 7.7%
- Mandarin, 7.3%
- German, 5.9%
- Other, 29.1%
Market researcher languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 36.4% |
| French | 13.6% |
| Chinese | 7.7% |
| Mandarin | 7.3% |
| German | 5.9% |
| Other | 29.1% |
