How to hire a market researcher

How to hire a market researcher, step by step

Here's a step-by-step market researcher hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market researcher job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market researcher
• Step 8: Go through the hiring process checklist

What does a market researcher do?

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1. Identify your hiring needs

   First, determine the employments status of the market researcher you need to hire. Certain market researcher roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A market researcher's background is also an important factor in determining whether they'll be a good fit for the position. For example, market researchers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents market researcher salaries for various positions.

   Type of Market Researcher	Description	Hourly rate
   Market Researcher	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-40
   Research Consultant	A research consultant is a professional who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data... Show more	$28-55
   Marketing Coordinator	A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability... Show more	$16-32

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Data Analysis
   • Primary Research
   • Data Collection
   • Research Findings
   • SPSS
   • SQL
   • Quantitative Research
   • PowerPoint
   • SAS
   • Survey Data
   • Research Reports
   • Statistical Analysis
   • Market Research
   • Facebook

   Check all skills

   Responsibilities:

   • Manage existing client relationships and provide support during origination process which improve overall customer relations.
   • Analyze research data from customer satisfaction surveys using SAS software ..
   • Develop a survey of risk control metrics then used SAS for sensitivity testing.
   • Research and write how-to guides for social media sites: Squiddo, Facebook, and MySpace.
   • Lead the integration of porting critical data to SQL database while preserving sensitive data and preventing corruption.
   • Conduct public and online surveys, then utilize SPSS to analyze the confidence intervals of the data collect.

   More market researcher duties

3. Make a budget

   Including a salary range in the market researcher job description is a good way to get more applicants. A market researcher salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a market researcher in Nebraska may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level market researcher. Additionally, a market researcher with lots of experience in the field may command a higher salary as a result.

   Average market researcher salary

   $52,309yearly

   $25.15 hourly rate

   ---

   Entry-level market researcher salary

   $32,000 yearly salary

   Updated December 17, 2025

   Average market researcher salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$68,072	$33
   2	New York	$61,891	$30
   3	Massachusetts	$61,643	$30
   4	Illinois	$58,928	$28
   5	California	$57,556	$28
   6	Virginia	$54,299	$26
   7	South Carolina	$48,004	$23
   8	Oregon	$46,170	$22
   9	Nevada	$45,454	$22
   10	Texas	$44,428	$21
   11	Vermont	$44,387	$21
   12	Idaho	$43,693	$21
   13	Indiana	$41,811	$20
   14	Georgia	$39,433	$19
   15	Arizona	$39,022	$19
   16	Florida	$37,970	$18
   17	Louisiana	$37,891	$18
   18	Hawaii	$29,827	$14

   Average market researcher salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$127,408	$61.25	75
   2	VMware	$123,607	$59.43
   3	Intel	$114,251	$54.93
   4	State Street	$110,075	$52.92
   5	Goldman Sachs	$109,386	$52.59	4
   6	Asana	$109,209	$52.50
   7	Airtable	$104,763	$50.37
   8	Vista Equity Partners	$101,681	$48.89	2
   9	Etsy	$101,195	$48.65	2
   10	Applied Materials	$98,080	$47.15	2
   11	GLG	$97,876	$47.06
   12	Sabre	$97,426	$46.84
   13	VOLCOM	$94,775	$45.56
   14	Amazon	$92,864	$44.65	33
   15	Ernst & Young	$85,897	$41.30	21
   16	Cigna	$81,239	$39.06	1
   17	Capital One	$78,943	$37.95	58
   18	CMP	$76,214	$36.64
   19	Valentino	$74,697	$35.91
   20	Molecule VFX	$72,038	$34.63

4. Writing a market researcher job description

   A market researcher job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a market researcher job description:

   Market researcher job description example

   BC Capital Group is one of the leading professional services firm, serving the world's top private equity funds and corporate buyers. We have completed over $5 billion in small cap acquisitions for PE funds and corporations in all market sectors including: technology, healthcare, automation, global supply chain, machine learning and energy.

   Summary/Objective:

   If you enjoy learning about business, conducting in-depth industry research and collaborating with a dynamic team, please join us. We are seeking professional and intellectually curious professionals who, through secondary source research, development of industry and company profiles and other qualitative analysis, will become experts in their industries while helping C-Suite professionals and Private Equity firms make critical business decisions. Financial modeling and deck creation are not used in this role.

   Responsibilities:

   • Perform extensive data gathering of prospective targets, industries, and markets via primary and secondary source research
   • Assist in the development of a pipeline of companies in a variety of industries that meet clients’ investment criteria
   • Analyze qualitative data to uncover industry, company, and market trends
   • Collaborate and communicate with the team to qualify businesses to identify their divestiture posture, ownership structure, revenue, EBITDA, actionability and growth strategy
   • Participate in the creation of written profiles on companies to present to potential buyers
   • Participate in team and client meetings to collaborate on research findings

   Qualifications:

   • Completed or enrolled in BA/BS degree program in Business, Marketing, Economics, Library Sciences or related field
   • Proficiency in Internet research, CRM, Excel and Microsoft Office Suite
   • Demonstrated interest in business research as shown through coursework or professional experience
   • Excellent written and verbal communication skills
   • Able to manage multiple projects with various deadlines
   • Proven ability to take initiative on projects
   • Solution focused problem-solving skills
   • Enjoys working on a team as well as independently

   Benefits:

   Consistent with our belief that our employees are our most valuable resource, BC Capital offers a comprehensive benefits package to full-time team members :

   • Medical Coverage Selection: Kaiser, (CA) & Aetna (HMO, POS)
   • Dental Coverage: MetLife Dental (PPO) & Aetna Dental (DMO): personal coverage and additional child plus orthodontia
   • Vision Plan: Aetna Vision & Aetna Vison+: Comprehensive Vision coverage including exams, lenses and frames allowance, contact lenses
   • Healthcare FSA and Healthcare savings account HSA: medical, pharmacy, dental, vision and other healthcare related expenses with pre-tax dollars using FSA. HSA, different than a flexible spending account, is a long-term savings account that provides an ongoing resource that you can tap into year after year for healthcare costs and can be built up incrementally
   • Basic Term Life: Coverage equal to one times annual earning for all full time employees
   • Basic Personal Accident Insurance (PAI):Coverage equal to one times annual earnings for all full-time employees
   • Dependent care pre-tax spending account. Covers children and elderly dependents with pretax spending dollars

   More About Us

   BC Capital Group is a separately-owned affiliate to Bainbridge, a global strategic consulting firm, delivering high value advisory services to the Fortune 1000. Founded out of MIT, our main goal is to help clients achieve their strategic objectives while our team members achieve their highest professional goals. The company was recently ranked by Forbes Magazine among the 99th percentile of national management consulting firms and by Vault Magazine as a top 50 national management consulting firm. Our culture is one of teamwork, achievement, and excellence in customer service. From 2016-2020, Bainbridge was recognized by Forbes ranking of America's Best Management Consulting Firms across 14 industries of expertise. In 2016 Bainbridge was ranked in the Top 50 Most Prestigious Consulting Firms in North America by Vault. In 2007, Bainbridge Consulting was recognized as an employer of choice by the San Diego Business Journal, reflecting the values of teamwork, scholarship, excellence, and impactful value.

   AAP/EEO Statement:

   Bainbridge, Inc is an equal opportunity employer and all employees are responsible for maintaining a discrimination and harassment free environment.

   Ethics

   All employees are accountable for conducting their daily business responsibilities in an ethical and moral manner.

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5. Post your job

   To find the right market researcher for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with market researchers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit market researchers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your market researcher job on Zippia to find and attract quality market researcher candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit market researchers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market researcher

   Once you've decided on a perfect market researcher candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new market researcher. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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