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The differences between market researchers and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a market research analyst. Additionally, a market researcher has an average salary of $52,309, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Market Researcher | Market Research Analyst | |
| Yearly salary | $52,309 | $51,688 |
| Hourly rate | $25.15 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 71,240 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Market researchers and market research analysts have different pay scales, as shown below.
| Market Researcher | Market Research Analyst | |
| Average salary | $52,309 | $51,688 |
| Salary range | Between $32,000 And $84,000 | Between $36,000 And $73,000 |
| Highest paying City | Linden, NJ | Seattle, WA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | Imply |
| Best paying industry | Automotive | Technology |
There are a few differences between a market researcher and a market research analyst in terms of educational background:
| Market Researcher | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and market research analysts' demographics:
| Market Researcher | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |