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Market researcher salary
Average market researcher salary
$52,309
Understanding Market Researcher Salaries
As a market researcher, your salary can vary widely based on several key factors. The national average salary currently stands at $52,309 annually, translating to approximately $25 per hour. However, this figure can fluctuate depending on experience, education, and location. For instance, entry-level positions may start lower, while seasoned professionals can command significantly higher wages.
Experience Level: Market researchers with advanced degrees or certifications often earn more. For example:
- Entry-Level: $40,000 - $50,000
- Mid-Level: $50,000 - $70,000
- Senior-Level: $70,000+
Location: Salaries also vary by state. High-demand areas such as California, New York, and Texas typically offer higher salaries due to the cost of living and competition for skilled professionals. For example, the highest paying states for market researchers include:
- California: $65,000
- New York: $60,000
- Texas: $58,000
Understanding these dynamics will help you navigate your career path effectively and identify opportunities for growth. To maximize your earning potential, staying informed about industry trends and continuously improving your skills is essential.
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Where can a Market Researcher earn more?
Market researcher salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market researcher | $32,800 | $15.78 |
| Mid-level market researcher | $55,400 | $26.65 |
| Senior-level market researcher | $90,800 | $43.64 |
Market researcher salary estimates from across the web
Average market researcher salary by state
The average market researcher salary in Delaware, New Jersey, and Massachusetts are the highest in the U.S. The lowest average market researcher salary states are Nebraska, Wyoming, and North Dakota.
- State view
- County view
Highest paying states for market researchers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | District of Columbia | $70,529 | $33.91 |
| 2 | Massachusetts | $61,801 | $29.71 |
| 3 | Delaware | $70,567 | $33.93 |
| 4 | New York | $61,579 | $29.61 |
| 5 | New Jersey | $67,891 | $32.64 |
| 6 | Illinois | $58,407 | $28.08 |
| 7 | Connecticut | $58,100 | $27.93 |
| 8 | Pennsylvania | $56,660 | $27.24 |
| 9 | Washington | $54,297 | $26.10 |
| 10 | Colorado | $51,825 | $24.92 |
| 11 | Maine | $53,198 | $25.58 |
| 12 | Rhode Island | $49,633 | $23.86 |
| 13 | Michigan | $52,670 | $25.32 |
| 14 | California | $51,248 | $24.64 |
| 15 | Ohio | $53,384 | $25.67 |
| 16 | Virginia | $51,225 | $24.63 |
| 17 | Minnesota | $50,684 | $24.37 |
| 18 | Maryland | $50,653 | $24.35 |
| 19 | Oregon | $47,284 | $22.73 |
| 20 | New Hampshire | $48,631 | $23.38 |
| 21 | Vermont | $45,455 | $21.85 |
| 22 | Wisconsin | $48,075 | $23.11 |
| 23 | Texas | $44,308 | $21.30 |
| 24 | North Carolina | $46,666 | $22.44 |
| 25 | Idaho | $45,133 | $21.70 |
| 26 | South Carolina | $47,245 | $22.71 |
| 27 | Iowa | $45,430 | $21.84 |
| 28 | Kentucky | $46,459 | $22.34 |
| 29 | Alaska | $42,120 | $20.25 |
| 30 | Nevada | $46,182 | $22.20 |
| 31 | Utah | $40,912 | $19.67 |
| 32 | Arkansas | $40,696 | $19.57 |
| 33 | Alabama | $42,728 | $20.54 |
| 34 | Indiana | $42,318 | $20.35 |
| 35 | West Virginia | $41,049 | $19.74 |
| 36 | Missouri | $41,721 | $20.06 |
| 37 | South Dakota | $38,125 | $18.33 |
| 38 | Georgia | $39,200 | $18.85 |
| 39 | Tennessee | $38,974 | $18.74 |
| 40 | Louisiana | $37,776 | $18.16 |
| 41 | New Mexico | $39,366 | $18.93 |
| 42 | North Dakota | $35,493 | $17.06 |
| 43 | Florida | $37,476 | $18.02 |
| 44 | Nebraska | $37,370 | $17.97 |
| 45 | Arizona | $38,826 | $18.67 |
| 46 | Hawaii | $29,881 | $14.37 |
| 47 | Oklahoma | $38,115 | $18.32 |
| 48 | Montana | $31,979 | $15.37 |
| 49 | Kansas | $38,027 | $18.28 |
| 50 | Wyoming | $35,756 | $17.19 |
| 51 | Mississippi | $32,323 | $15.54 |
Highest paying cities for market researchers
The highest-paying cities for market researchers are Linden, NJ, Yonkers, NY, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Linden, NJ | $68,072 | $32.73 |
| 2 | Yonkers, NY | $61,891 | $29.76 |
| 3 | Boston, MA | $61,643 | $29.64 |
| 4 | Chicago, IL | $58,928 | $28.33 |
| 5 | San Francisco, CA | $57,556 | $27.67 |
| 6 | Arlington, VA | $54,299 | $26.11 |
| 7 | Greenville, SC | $48,004 | $23.08 |
| 8 | Hillsboro, OR | $46,170 | $22.20 |
| 9 | Las Vegas, NV | $45,454 | $21.85 |
| 10 | Austin, TX | $44,428 | $21.36 |
| 11 | Burlington, VT | $44,387 | $21.34 |
| 12 | Idaho Falls, ID | $43,693 | $21.01 |
| 13 | Indianapolis, IN | $41,811 | $20.10 |
| 14 | Duluth, GA | $39,433 | $18.96 |
| 15 | Phoenix, AZ | $39,022 | $18.76 |
| 16 | Doral, FL | $37,970 | $18.25 |
| 17 | New Orleans, LA | $37,891 | $18.22 |
| 18 | Urban Honolulu, HI | $29,827 | $14.34 |
Market researcher salary details
A market researcher's salary ranges from $32,000 a year at the 10th percentile to $84,000 at the 90th percentile.
What is a market researcher's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $84,000 | $7,000 | $40 |
| 75th Percentile | $67,000 | $5,583 | $32 |
| Average | $52,309 | $4,359 | $25 |
| 25th Percentile | $40,000 | $3,333 | $19 |
| 10th Percentile | $32,000 | $2,667 | $15 |
Highest paying market researcher jobs
The highest paying types of market researchers are research director, research leader, and research consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Research Consultant | $83,492 | $6,958 | $40.14 | 61,865 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
Top companies hiring market researchers now:
Which companies pay market researchers the most?
Market researcher salaries at Meta and VMware are the highest-paying according to our most recent salary estimates. In addition, the average market researcher salary at companies like Intel and State Street are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $127,408 | $61.25 |
| 2 | VMware | $123,607 | $59.43 |
| 3 | Intel | $114,251 | $54.93 |
| 4 | State Street | $110,075 | $52.92 |
| 5 | Goldman Sachs | $109,386 | $52.59 |
| 6 | Asana | $109,209 | $52.50 |
| 7 | Airtable | $104,763 | $50.37 |
| 8 | Vista Equity Partners | $101,681 | $48.89 |
| 9 | Etsy | $101,195 | $48.65 |
| 10 | Applied Materials | $98,080 | $47.15 |
| 11 | GLG | $97,876 | $47.06 |
| 12 | Sabre | $97,426 | $46.84 |
| 13 | VOLCOM | $94,775 | $45.56 |
| 14 | Amazon | $92,864 | $44.65 |
| 15 | Ernst & Young | $85,897 | $41.30 |
| 16 | Cigna | $81,239 | $39.06 |
| 17 | Capital One | $78,943 | $37.95 |
| 18 | CMP | $76,214 | $36.64 |
| 19 | Valentino | $74,697 | $35.91 |
| 20 | Molecule VFX | $72,038 | $34.63 |
Wage gap by gender, race and education
Market Researcher salary by industry
The average market researcher salary varies across industries:
- The average market researcher salary in the automotive industry is $74,795, the highest of any industry.
- The average market researcher salary in the finance industry is $74,497.
- Market researchers in the hospitality industry earn an average salary of $43,113, the lowest of any industry.
Highest paying industries for market researchers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Automotive | $74,795 | $35.96 |
| 2 | Technology | $74,497 | $35.82 |
| 3 | Media | $69,998 | $33.65 |
| 4 | Manufacturing | $60,922 | $29.29 |
| 5 | Professional | $48,551 | $23.34 |
| 6 | Hospitality | $43,113 | $20.73 |
High paying market researcher jobs
Market researcher salary trends
The average market researcher salary has risen by $4,419 over the last ten years. In 2014, the average market researcher earned $47,890 annually, but today, they earn $52,309 a year. That works out to a 5% change in pay for market researchers over the last decade.
Compare market researcher salaries for cities or states with the national average over time.
Average market researcher salary over time
Compare market researcher salaries for individual cities or states with the national average.
Market researcher salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $52,300 | $25.15 | +3.1% |
| 2024 | $50,700 | $24.38 | +1.1% |
| 2023 | $50,200 | $24.12 | -0.2% |
| 2022 | $50,300 | $24.16 | +1.1% |
| 2021 | $49,700 | $23.91 | +0.7% |
Recently added market researcher salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The American Institute of CPAs | Market Intelligence Researcher | Durham, NC | 06/28/2025 | $71,000 |
| Association | Market Intelligence Researcher | Durham, NC | 06/27/2025 | $71,000 |
| Benchmark International | Market Researcher | Tampa, FL | 06/17/2025 | $40,000 |
| Honeybook | SR Market Researcher | San Francisco, CA | 06/09/2025 | $130,000 |
| Cox Holdings, Inc. | Market & Customer Research I | Atlanta, GA | 04/29/2025 | $49,200 |
| Honeybook | SR Market Researcher | San Francisco, CA | 04/28/2025 | $130,000 |
| Amazon | Senior Market Researcher, Selling Partner Experience | Seattle, WA | 04/26/2025 | $112,800 |
| Teksystems | Market Researcher | Culver City, CA | 04/25/2025 | $83,480 |
| Cox Enterprises | Market & Customer Research I | Atlanta, GA | 04/24/2025 | $49,200 |
| Amazon | Senior Market Researcher, Selling Partner Experience | Sunnyvale, CA | 04/19/2025 | $112,800 |
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