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Market researcher skills for your resume and career

Updated January 8, 2025
6 min read
Quoted experts
Dr. Charlotte Kunkel,
Dr. Neal Palmer Ph.D.
Market researcher example skills
Below we've compiled a list of the most critical market researcher skills. We ranked the top skills for market researchers based on the percentage of resumes they appeared on. For example, 8.4% of market researcher resumes contained data analysis as a skill. Continue reading to find out what skills a market researcher needs to be successful in the workplace.

15 market researcher skills for your resume and career

1. Data Analysis

Here's how market researchers use data analysis:
  • Implemented and managed panel member annual data updating efforts, member relationship programs, and data analysis/quality control efforts.
  • Conducted interviews with clients and insurance industry, documenting responses for data analysis and statistics purposes.

2. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how market researchers use primary research:
  • Conducted primary research on the medical device industry to provide content and strategy development of commercial technical conferences for industry leaders.
  • Worked independently with a keen focus on driving execution of secondary and primary research projects.

3. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how market researchers use data collection:
  • Support the marketing intelligence manager with internet data collection, to be analyzed and reported to executive level management.
  • Analyzed and interpreted statistical data using questionnaires and electronic data collection to identify patterns and solutions.

4. Research Findings

Here's how market researchers use research findings:
  • Gathered and interpreted data, formulated reports and made recommendations based upon research findings.
  • Developed appropriate PowerPoint presentations for use in presenting research findings to clients.

5. SPSS

Here's how market researchers use spss:
  • Excel, MS Project, and SPSS for Competitor Analysis & developed emerging Business Models of Intellectual property industry in EU.
  • Used SPSS marketing research program to come up with new marketing plan in order to attract visitors to Jefferson City.

6. SQL

Here's how market researchers use sql:
  • Increased sales by data mining using SQL queries - was able to identify purchasing trends of core customers.
  • Developed and deployed a data mart in SQL Server for data mining of statistical data.

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7. Quantitative Research

Here's how market researchers use quantitative research:
  • Apply qualitative and quantitative research methodologies from project design and implementation to analysis and presentation.
  • Recruited physicians, pharmacists and engineers for qualitative and quantitative research studies.

8. PowerPoint

Here's how market researchers use powerpoint:
  • Prepared and delivered comprehensive PowerPoint presentations comprised of final research results and recommendations for strategic planning.
  • Documented results as a PowerPoint presentation to the Resource Development Manager.

9. SAS

SAS stands for Statistical Analysis System which is a Statistical Software designed by SAS institute. This software enables users to perform advanced analytics and queries related to data analytics and predictive analysis. It can retrieve data from different sources and perform statistical analysis on it.

Here's how market researchers use sas:
  • Developed a survey of risk control metrics then used SAS for sensitivity testing.
  • Created list reports, graphs and data sets using SAS, SAS EG, and SAS PM.

10. Survey Data

Survey Data is characterized as the resultant information that is gathered from an example of respondents that took a review. This information is complete data assembled from an intended interest group about a particular theme to lead research. There are numerous techniques utilized for overview information assortment and factual investigation.

Here's how market researchers use survey data:
  • Analyzed customer interactions, conducted interviews, collected survey data, created recommendations with implementation plans and success monitoring metrics.
  • Reviewed/analyzed survey data and presented recommendations to Philips' executive staff.

11. Research Reports

Research reports encompass different market and consumer studies. It may include public surveys, customer feedback and trend analyses, interviews, and competitor study.

Here's how market researchers use research reports:
  • Contribute effectively to all national or regional research reports with specified local market content.
  • Created and delivered market research reports concerning augmented reality and associated technology.

12. Statistical Analysis

Here's how market researchers use statistical analysis:
  • Carried out statistical analysis to shed light on the implications our business insights would have for clients.
  • Presented research results and statistical analysis to North Shore Chamber of commerce.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market researchers use market research:
  • Developed skills: market research, innovation, entrepreneurial intuition, ability to successfully negotiate, leadership and motivational abilities and knowledge
  • Performed market research for various fortune 500 companies * Conducted telephone surveys with clients * Demonstrated ability to communicate effectively COMPUTER

14. Facebook

Here's how market researchers use facebook:
  • Conducted industry research and developed social media marketing plan (Facebook, LinkedIn, etc.)
  • Developed and maintained social media on Facebook, Twitter, and Google.

15. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how market researchers use outbound calls:
  • Appointed a high volume of outbound calls to people throughout California to participate in a political survey.
  • Conducted phone surveys about people's use of the media * 90-100 inbound and outbound calls a day
top-skills

What skills help Market Researchers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market researcher resumes?

Dr. Charlotte Kunkel

Professor of Sociology, Luther College

The skills that will stand out on resumes are the ability to grapple with the complexities of a rapidly changing world, the ability to view the world from a critical perspective, and the ability to research social issues impacting society. It will also be an advantage to be able to critically analyze scholarship and synthesize sociological theory and ideas. Employers will be looking for skills to evaluate evidence and offer solutions. Sociology helps students to develop proficiency in the use of both quantitative and qualitative research methods, conduct scholarly research, gain proficiency in data analysis, and offer solutions at the root of social problems.

What market researcher skills would you recommend for someone trying to advance their career?

Dr. Neal Palmer Ph.D.Dr. Neal Palmer Ph.D. LinkedIn profile

Chair, Associate Professor, Christian Brothers University

The answer to that question likely won't change from pre- to post-pandemic. Southern cities such as Nashville and Memphis were booming before the pandemic, and that will likely continue. These are good places to find jobs because the cost of living is relatively low, there are vibrant culture and entertainment, and there is not as much college-educated competition for jobs as in larger cities.

What soft skills should all market researchers possess?

Dr. Anne Paulet Ph.D.Dr. Anne Paulet Ph.D. LinkedIn profile

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

What hard/technical skills are most important for market researchers?

Mario Jimenez Chacon

Assistant Professor, University of Wisconsin - Green Bay

Of course, a researcher needs to have the ability to perform high-level, intense research; therefore, a qualified researcher needs to have the hard skills associated with their field, for example, the appropriate certification/ degrees or the ability to use technology effectively. Moreover, nowadays, a researcher needs to dominate more than one language; being multilingual is a skill that makes the candidate really stand out.

List of market researcher skills to add to your resume

Market researcher skills

The most important skills for a market researcher resume and required skills for a market researcher to have include:

  • Data Analysis
  • Primary Research
  • Data Collection
  • Research Findings
  • SPSS
  • SQL
  • Quantitative Research
  • PowerPoint
  • SAS
  • Survey Data
  • Research Reports
  • Statistical Analysis
  • Market Research
  • Facebook
  • Outbound Calls
  • Qualitative Research
  • Research Data
  • Qualtrics
  • R
  • In-Depth Interviews
  • Survey Results
  • Quantitative Data
  • Conduct Surveys
  • Market Data
  • Product Development
  • Qualitative Data
  • Emerging Markets
  • Market Trends
  • Analyze Data
  • Real Estate
  • Telephone Surveys
  • Market Research Studies
  • Business Development
  • Salesforce
  • Computer System
  • Target Market
  • Competitive Analysis
  • Market Size
  • Customer Demographics
  • Competitive Intelligence
  • Discounted Cash Flow
  • Cold Calls
  • Phone Interviews
  • Market Research Surveys
  • Business Plan
  • Market Analysis Surveys
  • Customer Satisfaction Surveys
  • B Testing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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