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Become A Market Sales Manager

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Working As A Market Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $113,860

    Average Salary

What Does A Market Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Market Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Market Sales Manager jobs

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Market Sales Manager Career Paths

Market Sales Manager
Business Development Manager Marketing Director
Director Of Sales
10 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Business Developer Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Marketing Director Sales Consultant
District Sales Manager
7 Yearsyrs
Director Of Sales Director Of Sales And Marketing
General Manager
7 Yearsyrs
Business Developer Business Manager
General Sales Manager
8 Yearsyrs
Territory Manager Account Manager
Key Account Manager
7 Yearsyrs
Senior Account Manager Senior Sales Executive
Major Account Manager
7 Yearsyrs
National Sales Manager Business Manager
National Account Manager
8 Yearsyrs
Territory Manager Sales Manager
National Sales Manager
10 Yearsyrs
National Sales Manager Sales Account Manager
Regional Accounts Manager
8 Yearsyrs
Marketing Director General Manager
Regional General Manager
9 Yearsyrs
Senior Account Manager Marketing Consultant
Regional Marketing Manager
7 Yearsyrs
National Account Manager Senior Account Executive
Regional Sales Manager
9 Yearsyrs
National Account Manager Account Executive
Sales Manager
5 Yearsyrs
Director Of Sales And Marketing Business Development Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Senior Sales Manager Senior Sales Executive
Strategic Accounts Manager
9 Yearsyrs
Director Of Sales And Marketing Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Market Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Russian

  • Portuguese

  • Chinese

  • Japanese

  • Carrier

  • Arabic

  • Filipino

  • Mandarin

  • Thai

  • Korean

  • Italian

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Market Sales Manager

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Market Sales Manager Education

Market Sales Manager

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Real Market Sales Manager Salaries

Job Title Company Location Start Date Salary
Emerging Markets Ad Sales Manager Bloomberg, LP New York, NY Apr 17, 2014 $130,730
Associate, Global Markets/Fx Sales Barclays Bank PLC New York, NY Sep 10, 2014 $120,000
Market Access/Sales Outcome Manager, Latin America Leo Pharma Americas, Inc. Sunrise, FL Sep 20, 2010 $120,000
Associate, Global Markets/Fx Sales Barclays Services Corp. New York, NY Sep 12, 2013 $100,000
Mid-Market Sales Manager Nice Systems, Inc. Richardson, TX Oct 04, 2013 $100,000
Mid Market Sales Manager Nice Systems Inc. The Colony, TX Apr 11, 2011 $100,000
Engineer, After Market Sales (AMS) Andrew LLC Forest, VA Jul 29, 2014 $84,478
Market Sales Manager Thomson Reuters U.S. Inc. San Francisco, CA Sep 15, 2010 $80,000
Latin American Marketer-Derivative Sales Cargill, Incorporated Coral Gables, FL Sep 11, 2014 $78,062 -
Associate, Emerging Markets Sales & Trading Knight Equity Markets, L.P. Greenwich, CT Dec 01, 2010 $75,000
Associate, Emerging Markets Sales & Trading Knight Libertas LLC Greenwich, CT May 03, 2010 $75,000
Associate, Emerging Markets Sales & Trading Knight Libertas LLC Greenwich, CT Feb 20, 2010 $75,000
Junior Corporate Sales-Marketer BBVA Securities, Inc. New York, NY Sep 22, 2010 $65,487
Institutional Sales European Market Roth Capital Partners, LLC Newport Beach, CA Jun 15, 2015 $60,000
Institutional Sales-European Market Roth Capital Partners, LLC Newport Beach, CA Nov 01, 2011 $60,000
International Market Development and Sales Manager Jzsacks, Inc. New York, NY Oct 03, 2011 $60,000
Market Sales Manager Valyrian Resin Los Angeles, CA Sep 21, 2009 $60,000

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Top Skills for A Market Sales Manager


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Top Market Sales Manager Skills

  1. Company Products
  2. Revenue Growth
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Represented company at sales seminars to promote company products.
  • Increased revenue growth significantly within base of accounts through weekly strategic account planning, training and individual meetings.
  • Demonstrate unwavering commitment to customer service, acquiring new accounts while maintaining premium service levels with existing accounts.
  • Maintained carrier relationships along with maintaining a massive southeast territory encompassing 6 states.
  • Awarded First Amongst Peers in 2012 for launching new Business Council & surpassing Personal, Commercial & Life sales goals.

Top Market Sales Manager Employers

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