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Market sales manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical market sales manager skills. We ranked the top skills for market sales managers based on the percentage of resumes they appeared on. For example, 11.8% of market sales manager resumes contained customer service as a skill. Continue reading to find out what skills a market sales manager needs to be successful in the workplace.

15 market sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how market sales managers use customer service:

Introduced parts and service marketing programs and counseled dealerships on maximizing profit potential while providing superior customer service to buyers.
Demonstrate unwavering commitment to customer service, acquiring new accounts while maintaining premium service levels with existing accounts.

2. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how market sales managers use account management:

Experience in account management resolving customer issues and complaints quickly and effectively.
Account management and sales/operational leadership.

3. Sales Process

Here's how market sales managers use sales process:

Led significant process improvements in consultative sales process including presentation methodologies.
Spearheaded efforts to change direction of team from a cyclical sales process to year round selling.

4. Sales Management

Here's how market sales managers use sales management:

Completed American Management Association Fundamental Selling Techniques and Fundamentals of Sales Management classroom training courses.
Worked with sales management to assign appropriate sales representative.

5. Customer Satisfaction

Here's how market sales managers use customer satisfaction:

Work closely with local ADT management to ensure effective job completion while maximizing customer satisfaction and profitability.
Utilized the consultative sales approach to develop premium level accounts and ensure customer satisfaction.

6. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how market sales managers use product knowledge:

Developed industry expertise and detailed product knowledge to become widely regarded as a valuable information resource.
Created training program for sales force focusing on product knowledge, time management, professional business software, and selling skills.

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7. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how market sales managers use salesforce:

Established strong relationships with Trade Organizations, Associations and Vendors Generated leads through market research, and managed leads through SalesForce.com
Logged and administered research / analyst in Salesforce.com.

8. Store Management

Here's how market sales managers use store management:

Identified opportunities with store management to drive volume goals through incremental merchandising/display space.
Assisted Store Manager and Assistant Manager in ordering, scheduling, operations and overall store management.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market sales managers use business development:

Created and implemented community-based programs to enhance corporate identity, promote membership sales, and leverage business development opportunities.
Established and maintained relationships with customers throughout our coverage areas for sales and new business development.

10. Sales Strategies

Here's how market sales managers use sales strategies:

Developed sales strategies and brand marketing designed to promote product awareness.
Research, create, and implement innovative sales strategies to increase product penetration and further development of sales staff's skills.

11. Sales Associates

Here's how market sales managers use sales associates:

Oversee all personnel (six Sales Associates) and daily operations of two retail stores selling Cricket Wireless products/services.
Increased sales by 29%, established distributor networks and managed 12 sales associates in Washington, DC.

12. Business Reviews

A business review is a published survey about a company. It helps the company gauge their performance and see how they can improve, plan and implement policies to increase their companies' revenue.

Here's how market sales managers use business reviews:

Conducted quarterly strategic business reviews with Gold accounts while managing overall account retention.
Delivered effective presentations including proposals and business reviews to management.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how market sales managers use crm:

Managed forecast accuracy with CRM and individual promotional planning utilizing tools, e.g.
Helped design and implement the Microsoft Dynamics CRM program throughout our entire organization.

14. Sales Professionals

Here's how market sales managers use sales professionals:

Coached a team of 13 sales professionals within a 4 state territory generating $12 million in annual sales revenue.
Lead and develop a sales force of exterior and interior sales professionals, throughout the Raleigh-Durham market.

15. Lead Generation

Here's how market sales managers use lead generation:

Appointed to Customer Acquisition Team - focused on identifying and developing end-to-end processes from lead generation to implementing/delivering CenterBeam services.
Developed and accomplished a region lead generation plan.

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What skills help Market Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all market sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for market sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What market sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young market sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a market sales manager stand out to employers?

Dr. Miguel Olivas-Luján Ph.D.

Professor, Clarion University of Pennsylvania

Of course, there is variation across industries, but the long lockdown months have highlighted the need for skills that make telecommuting and work from home more efficient and effective. The ability to use not just technologies but also work habits that allow collaboration mediated by information and communication tools has only become more valuable. With this, I mean that it is important to use Zoom, Teams, Skype, and similar technologies, but even more than that, scheduling, collaboration, creative, professional-grade, and timely delivery (in the absence of face-to-face interaction) is vital. If a higher proportion of work-from-home becomes predominant (as many commentators expect), these skills are likely to differentiate high-performers from their counterparts.

Do you want to know more?

List of market sales manager skills to add to your resume

The most important skills for a market sales manager resume and required skills for a market sales manager to have include:

Customer Service
Account Management
Sales Process
Sales Management
Customer Satisfaction
Product Knowledge
Salesforce
Store Management
Business Development
Sales Strategies
Sales Associates
Business Reviews
CRM
Sales Professionals
Lead Generation
Revenue Growth

Territory Planning
Direct Reports
Sales Training
Sales Presentations
Emerging Markets
Trade Shows
Sales Performance
Sales Techniques
Product Line
Market Trends
Sales Efforts
Lead Management
Cross-Selling
Sales Targets
Enterprise Sales
Sales Objectives

Brand Awareness
Indirect Sales
YOY
Sales Quota
Sales Volume
Golf Courses
Business Plan
Inventory Control
Sales Revenue
Sales Plan
Sales Growth
Cold Calls
Market Research
Sales Reports
Retail Locations
POS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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