What does a market sales manager do?
Market Sales Managers oversee the performance of the company's products and services in a specific target market. They analyze sales data and prepare related reports. They come up with strategies to address sales concerns and to further improve sales performance. They should be familiar with the current industry trends to ensure that their strategies would bode well with the market. They should also be able to identify the sales strategies that would cater to their market. Market Sales Managers are also assigned to oversee the market sales team. This includes training new hires, cascading company updates and strategies, and engaging the team to perform well.
Market sales manager responsibilities
Here are examples of responsibilities from real market sales manager resumes:
- Maintain up-to date Delphi traces on all new and ongoing leads, accounts and bookings.
- Manage forecast accuracy with CRM and individual promotional planning utilizing tools, e.g.
- Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
- Close at c-level nationally and globally.
- Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
- Structure and negotiate contractual agreements, and RFP's, as well as decisions on all meet comp scenarios.
- Prospect and build relationships with 3rd parties resulting in an increase in RFP's and new bookings for the sales staff.
- Utilize DELPHI system to optimize yield management.
- Design and develop high-ROI product promotions and programs to drive national sales and improve year-over-year (YoY) growth.
- Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.
Market sales manager skills and personality traits
We calculated that 12% of Market Sales Managers are proficient in Customer Service, Account Management, and Sales Process. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Market Sales Managers that have these skills listed on their resume here:
- Customer Service, 12%
Introduced parts and service marketing programs and counseled dealerships on maximizing profit potential while providing superior customer service to buyers.
- Account Management, 7%
Experience in account management resolving customer issues and complaints quickly and effectively.
- Sales Process, 6%
Led significant process improvements in consultative sales process including presentation methodologies.
- Sales Management, 6%
Completed American Management Association Fundamental Selling Techniques and Fundamentals of Sales Management classroom training courses.
- Customer Satisfaction, 5%
Work closely with local ADT management to ensure effective job completion while maximizing customer satisfaction and profitability.
- Product Knowledge, 5%
Developed industry expertise and detailed product knowledge to become widely regarded as a valuable information resource.
"customer service," "account management," and "sales process" are among the most common skills that market sales managers use at work. You can find even more market sales manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a market sales manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Market sales managers often use analytical skills in their day-to-day job, as shown by this real resume: "conduct cold calls, organize, maintain and track sales data. "
Communication skills. Another essential skill to perform market sales manager duties is communication skills. Market sales managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Market sales managers also use communication skills in their role according to a real resume snippet: "maintain written communication with clients through utilization of saleslogix (crm). "
Customer-service skills. This is an important skill for market sales managers to perform their duties. For an example of how market sales manager responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market sales manager: "acquired comprehensive product line knowledge and ability to quickly assess customer needs. ".
Leadership skills. market sales manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what market sales managers do with leadership skills on a typical day: "exhibited leadership by exceeding all sales quotas. "
The three companies that hire the most market sales managers are:
- Splunk14 market sales managers jobs
- Anderson Merchandisers12 market sales managers jobs
- Acosta10 market sales managers jobs
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Compare different market sales managers
Market sales manager vs. Regional sales and marketing manager
A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a market sales manager are more likely to require skills like "customer service," "sales management," "salesforce," and "store management." On the other hand, a job as a regional sales and marketing manager requires skills like "digital marketing," "regional sales," "c-level," and "direct sales." As you can see, what employees do in each career varies considerably.
The education levels that regional sales and marketing managers earn slightly differ from market sales managers. In particular, regional sales and marketing managers are 4.0% more likely to graduate with a Master's Degree than a market sales manager. Additionally, they're 0.3% more likely to earn a Doctoral Degree.Market sales manager vs. Sales development manager
Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.
In addition to the difference in salary, there are some other key differences worth noting. For example, market sales manager responsibilities are more likely to require skills like "sales management," "store management," "sales associates," and "business reviews." Meanwhile, a sales development manager has duties that require skills in areas such as "sdr," "training programs," "strong work ethic," and "project management." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Sales development managers tend to reach higher levels of education than market sales managers. In fact, they're 5.6% more likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for market sales managers in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Market sales manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market sales manager is likely to be skilled in "customer satisfaction," "salesforce," "store management," and "business reviews," while a typical account executive/sales manager is skilled in "account executives," "real estate," "business sales," and "sales reps."
Account executive/sales managers typically earn similar educational levels compared to market sales managers. Specifically, they're 0.1% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Market sales manager vs. Business development sales manager
A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.
Even though a few skill sets overlap between market sales managers and business development sales managers, there are some differences that are important to note. For one, a market sales manager might have more use for skills like "sales management," "customer satisfaction," "store management," and "business reviews." Meanwhile, some responsibilities of business development sales managers require skills like "healthcare," "business relationships," "relationship building," and "customer relationships. "
The average resume of business development sales managers showed that they earn similar levels of education compared to market sales managers. So much so that theyacirc;euro;trade;re 3.8% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.5%.Types of market sales manager
Updated January 8, 2025
