How To Become A Market Specialist: What It Is and Career Path

What is a market specialist and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr Martina Topić

Market specialists are enterprise experts in charge of developing, supervising, and executing merchandising projects via marketing research and analysis of market directions to develop merchandising plans and provide counsel on reaching out to the aimed market. You must have huge experience in selling, merchandising, and promoting goods and services with good relationships and bargaining abilities. This is because the roles need several interaction techniques in improving marketing projects.

Additionally, you are expected to sustain your technological and expert understanding by going to workshops, evaluating expert productions, developing private networks, and getting involved in professional companies. You need to also cooperate and plan dealer-specific guarantees and dispense them to retailers and internal crews. As a market specialist, you must possess good communication, analytical, and even computer skills. You must also be able to pay great attention to details. In addition, you must obtain a bachelor's degree in marketing, communication, or other associated areas. You will earn a yearly salary varying from $37,000 to $99,000, but an average of $61,370 or $29.50 per hour is the benchmark.

What general advice would you give to a market specialist?

Dr Martina Topić

Associate Professor in Public Relations Leadership, The University of Alabama

I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.

ScoreMarket SpecialistUS Average

Salary

5.4

Avg. Salary $69,260

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.44%

Black or African American 5.25%

Hispanic or Latino 12.55%

Unknown 5.02%

White 66.61%

Gender

female 46.29%

male 53.71%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a market specialist

Explore market specialist education requirements

Most common market specialist degrees

Bachelor's

73.5 %

Master's

10.2 %

Associate

9.5 %

Start to develop specific market specialist skills

Skills	Percentages
Customer Service	16.74%
Product Knowledge	7.35%
PowerPoint	6.74%
Booking	5.45%
CRM	4.51%

Complete relevant market specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market specialist based on U.S. Bureau of Labor Statistics data and data from real market specialist resumes.

Research market specialist duties and responsibilities

Manage staff payroll, expense reports, and other business relate expenses.
Provide support to authorize resellers across the Americas and manage multiple deal registration programs.
Manage all product promotions for Bose direct channels and resellers in the Americas, contributing to YoY sales growth.
Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.

Prepare your market specialist resume

When your background is strong enough, you can start writing your market specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable market specialist resume templates

Build a professional market specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your market specialist resume.