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Become A Market Specialist

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Working As A Market Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,291

    Average Salary

What Does A Market Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Market Specialist?

Market Specialist Jobs

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Market Specialist Career Paths

Market Specialist
Product Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Manager Account Executive Business Development Manager
Business Development Director
12 Yearsyrs
Office Manager Account Manager Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager Operations Manager Territory Manager
Key Account Manager
7 Yearsyrs
Director Of Sales Business Consultant Product Manager
Market Development Manager
8 Yearsyrs
Consultant Education Consultant Research Consultant
Market Research Manager
7 Yearsyrs
Store Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
District Sales Manager Sales Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Consultant Senior Project Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
District Sales Manager Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Account Manager Sales Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Office Manager Program Manager Product Manager
Product Line Manager
8 Yearsyrs
Regional Sales Manager Sales And Marketing Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Director Of Sales Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Market Manager Regional Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Market Manager Project Manager Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Regional Sales Manager General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Marketing Manager General Manager Account Executive
Territory Sales Manager
7 Yearsyrs
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Do you work as a Market Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Market Specialist 3.0 years
Product Specialist 2.5 years
Specialist 2.5 years
Market Analyst 2.1 years
Brand Specialist 2.0 years
Top Employers Before
Internship 6.9%
Manager 5.7%
Specialist 5.4%
Server 3.4%
Supervisor 2.9%
Teller 2.9%
Owner 2.6%
Top Employers After
Manager 4.7%
Consultant 4.0%
Specialist 3.3%
Director 2.9%

Do you work as a Market Specialist?

Market Specialist Demographics

Gender

Male

52.1%

Female

44.8%

Unknown

3.2%
Ethnicity

White

59.9%

Hispanic or Latino

16.9%

Black or African American

10.0%

Asian

8.7%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

39.5%

French

14.0%

Chinese

5.8%

Mandarin

4.7%

Portuguese

4.7%

Romanian

3.5%

Russian

3.5%

Urdu

3.5%

Vietnamese

2.3%

Dari

2.3%

Italian

2.3%

Dakota

2.3%

Polish

2.3%

Arabic

2.3%

Swedish

1.2%

Hausa

1.2%

Hindi

1.2%

Korean

1.2%

Georgian

1.2%

Turkish

1.2%
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Market Specialist Education

Schools

University of Phoenix

10.8%

Washington State University

7.8%

George Mason University

5.9%

University of Kentucky

5.9%

Liberty University

5.9%

University of Alabama

4.9%

Webster University

4.9%

West Virginia University

4.9%

San Diego State University

4.9%

University of Oregon

4.9%

San Jose State University

3.9%

University of California - Irvine

3.9%

Illinois State University

3.9%

Arizona State University

3.9%

University of Texas at Austin

3.9%

University of Wisconsin - Milwaukee

3.9%

University of Missouri - Columbia

3.9%

University of Pittsburgh -

3.9%

Fashion Institute of Technology

3.9%

Hofstra University

3.9%
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Majors

Business

31.2%

Marketing

12.0%

Finance

9.9%

Communication

6.5%

Economics

4.5%

Accounting

4.3%

Management

3.8%

Psychology

3.6%

Political Science

2.7%

Health Care Administration

2.3%

Public Relations

2.3%

International Business

2.0%

Public Administration

2.0%

Liberal Arts

2.0%

Nursing

1.8%

Education

1.8%

Criminal Justice

1.8%

General Education, Specific Areas

1.8%

Computer Information Systems

1.8%

Advertising

1.8%
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Degrees

Bachelors

49.8%

Masters

22.3%

Other

16.6%

Associate

6.0%

Certificate

2.6%

Doctorate

1.4%

Diploma

0.9%

License

0.4%
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Job type you want
Full Time
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Internship
Temporary

Real Market Specialist Salaries

Job Title Company Location Start Date Salary
Equity Buy Side Market Specialist Bloomberg, LP New York, NY May 26, 2015 $200,000
Senior Market Specialist Calypso Technology, Inc. New York, NY Nov 19, 2014 $170,000
Application-Interest Rate Derivative Market Specialist Bloomberg, LP New York, NY Oct 01, 2015 $167,000
Senior Market Specialist (Presales) Calypso Technology, Inc. New York, NY Nov 12, 2013 $165,152 -
$190,800
Senior Market Specialist Calypso Technology, Inc. New York, NY Nov 17, 2014 $156,125
Product Market Specialist Calypso Technology, Inc. San Francisco, CA May 01, 2016 $140,355
Market Specialist-Hedge Accounting Bloomberg, LP New York, NY Sep 08, 2014 $135,000
Search Engine Market Specialist Audible, Inc. Newark, NJ Oct 19, 2016 $131,019
Search Engine Market Specialist Audible, Inc. Newark, NJ Sep 11, 2015 $131,019
Ecommerce Market Specialist-Partnerships World First USA, Inc. Austin, TX Aug 31, 2016 $130,000
Capital Markets Specialist Citibank, N.A. New York, NY Jan 06, 2014 $130,000
International Country Market Specialist Morgan Stanley Smith Barney LLC New York, NY Apr 21, 2016 $125,000
International Country Market Specialist Morgan Stanley Smith Barney LLC New York, NY Oct 19, 2016 $125,000
Market Specialist Mphasis Corporation San Jose, CA Sep 14, 2016 $114,338
International City Market Specialist Morgan Stanley Smith Barney LLC New York, NY Aug 02, 2014 $99,996
Market Specialist Calypso Technology, Inc. New York, NY May 04, 2013 $99,000 -
$149,000
LED Lighting Market Specialist 8 Plus, Inc. Sunnyvale, CA Sep 05, 2014 $96,000
LED Lighting Market Specialist 8 Plus Construction, Inc. Sunnyvale, CA Sep 04, 2014 $96,000
Specialist, Market Intelligence Tripadvisor LLC Needham, MA Feb 26, 2016 $92,997 -
$100,356
Specialist, Market Intelligence Tripadvisor LLC Newton, MA Sep 02, 2015 $90,000 -
$103,500
Senior Energy Imbalance Market Specialist Pacificorp Portland, OR Sep 11, 2015 $90,000
International Market Specialist I.P.S. Services, Inc. Houston, TX Jun 17, 2014 $90,000
International Market Specialist Everax Textile Inc. New York, NY May 10, 2016 $61,796
Market Specialist-Senior Cummins Inc. Shoreview, MN Aug 01, 2015 $61,600 -
$84,700
Market Specialist Ascend Foundation Inc. New York, NY Jun 15, 2014 $60,252
Market Specialist Financial Technologies Forum LLC New York, NY Sep 24, 2013 $60,000
Specialist, Market Analytics Nationwide Insurance Columbus, OH Dec 08, 2014 $60,000 -
$80,000
Market Specialist Lake 5 Media, Inc. New York, NY Oct 02, 2014 $60,000
Market Specialist Trustlook Inc. San Jose, CA Sep 11, 2015 $60,000
Market Specialist Trustlook Inc. San Jose, CA Sep 15, 2015 $60,000

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Top Skills for A Market Specialist

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  1. Customer Service
  2. Data Entry
  3. Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Initiated site optimization for new consumer and business products that resulted in fewer customer service calls and increased site engagement.
  • Follow implemented policies/procedures to ensure compliance with appropriate statues and regulations; remain 100% compliant on mandatory training requirements.
  • Analyzed financial and market research information to determine new directory enhancements such as four-color ads and coupons.
  • Compared product lines methodologically and efficiently by identification, testing, and comparative equivalency rating.
  • Managed advertising sales, marketing, and partnerships to increase brand awareness and market share in Virginia market.

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Top 10 Best States for Market Specialists

  1. Delaware
  2. Minnesota
  3. Rhode Island
  4. New Jersey
  5. Massachusetts
  6. Texas
  7. Pennsylvania
  8. District of Columbia
  9. North Carolina
  10. Florida
  • (50 jobs)
  • (395 jobs)
  • (50 jobs)
  • (394 jobs)
  • (548 jobs)
  • (945 jobs)
  • (747 jobs)
  • (128 jobs)
  • (579 jobs)
  • (670 jobs)

Top Market Specialist Employers

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