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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Equity Buy Side Market Specialist||Bloomberg, LP||New York, NY||May 26, 2015||$200,000|
|Senior Market Specialist||Calypso Technology, Inc.||New York, NY||Nov 19, 2014||$170,000|
|Application-Interest Rate Derivative Market Specialist||Bloomberg, LP||New York, NY||Oct 01, 2015||$167,000|
|Senior Market Specialist (Presales)||Calypso Technology, Inc.||New York, NY||Nov 12, 2013||$165,152 -
|Senior Market Specialist||Calypso Technology, Inc.||New York, NY||Nov 17, 2014||$156,125|
|Product Market Specialist||Calypso Technology, Inc.||San Francisco, CA||May 01, 2016||$140,355|
|Market Specialist-Hedge Accounting||Bloomberg, LP||New York, NY||Sep 08, 2014||$135,000|
|Search Engine Market Specialist||Audible, Inc.||Newark, NJ||Oct 19, 2016||$131,019|
|Search Engine Market Specialist||Audible, Inc.||Newark, NJ||Sep 11, 2015||$131,019|
|Ecommerce Market Specialist-Partnerships||World First USA, Inc.||Austin, TX||Aug 31, 2016||$130,000|
|Capital Markets Specialist||Citibank, N.A.||New York, NY||Jan 06, 2014||$130,000|
|International Country Market Specialist||Morgan Stanley Smith Barney LLC||New York, NY||Apr 21, 2016||$125,000|
|International Country Market Specialist||Morgan Stanley Smith Barney LLC||New York, NY||Oct 19, 2016||$125,000|
|Market Specialist||Mphasis Corporation||San Jose, CA||Sep 14, 2016||$114,338|
|International City Market Specialist||Morgan Stanley Smith Barney LLC||New York, NY||Aug 02, 2014||$99,996|
|Market Specialist||Calypso Technology, Inc.||New York, NY||May 04, 2013||$99,000 -
|LED Lighting Market Specialist||8 Plus Construction, Inc.||Sunnyvale, CA||Sep 04, 2014||$96,000|
|LED Lighting Market Specialist||8 Plus, Inc.||Sunnyvale, CA||Sep 05, 2014||$96,000|
|Specialist, Market Intelligence||Tripadvisor LLC||Needham, MA||Feb 26, 2016||$92,997 -
|Specialist, Market Intelligence||Tripadvisor LLC||Newton, MA||Sep 02, 2015||$90,000 -
|Senior Energy Imbalance Market Specialist||Pacificorp||Portland, OR||Sep 11, 2015||$90,000|
|International Market Specialist||I.P.S. Services, Inc.||Houston, TX||Jun 17, 2014||$90,000|
|International Market Specialist||Everax Textile Inc.||New York, NY||May 10, 2016||$61,796|
|Market Specialist-Senior||Cummins Inc.||Shoreview, MN||Aug 01, 2015||$61,600 -
|Market Specialist||Ascend Foundation Inc.||New York, NY||Jun 15, 2014||$60,252|
|Market Specialist||Financial Technologies Forum LLC||New York, NY||Sep 24, 2013||$60,000|
|Specialist, Market Analytics||Nationwide Insurance||Columbus, OH||Dec 08, 2014||$60,000 -
|Market Specialist||Lake 5 Media, Inc.||New York, NY||Oct 02, 2014||$60,000|
|Market Specialist||Trustlook Inc.||San Jose, CA||Sep 11, 2015||$60,000|
|Market Specialist||Trustlook Inc.||San Jose, CA||Sep 15, 2015||$60,000|
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