How to hire a market specialist

How to hire a market specialist, step by step

Here's a step-by-step market specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market specialist
• Step 8: Go through the hiring process checklist

What does a market specialist do?

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1. Identify your hiring needs

   The market specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A market specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, market specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of market specialists and their corresponding salaries.

   Type of Market Specialist	Description	Hourly rate
   Market Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$20-52
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28
   Marketing Department Internship	A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world... Show more	$12-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Product Knowledge
   • PowerPoint
   • Booking
   • CRM
   • Webinar
   • MDR
   • FDA
   • Store Management
   • ISO
   • Macro
   • Data Analysis
   • Customer Satisfaction
   • CAPA

   Check all skills

   Responsibilities:

   • Manage staff payroll, expense reports, and other business relate expenses.
   • Provide support to authorize resellers across the Americas and manage multiple deal registration programs.
   • Manage all product promotions for Bose direct channels and resellers in the Americas, contributing to YoY sales growth.
   • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
   • Participate in FDA & BSI audits.
   • Provide assistance to Nissan consumers with questions or concerns.

   More market specialist duties

3. Make a budget

   Including a salary range in your market specialist job description is a great way to entice the best and brightest candidates. A market specialist salary can vary based on several factors:

   • Location. For example, market specialists' average salary in mississippi is 56% less than in delaware.
   • Seniority. Entry-level market specialists earn 61% less than senior-level market specialists.
   • Certifications. A market specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a market specialist's salary.

   Average market specialist salary

   $69,260yearly

   $33.30 hourly rate

   ---

   Entry-level market specialist salary

   $43,000 yearly salary

   Updated January 23, 2026

   Average market specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$95,034	$46
   2	New Jersey	$82,359	$40
   3	Washington	$81,165	$39
   4	Massachusetts	$80,898	$39
   5	Oregon	$80,436	$39
   6	New York	$80,134	$39
   7	Colorado	$79,022	$38
   8	Texas	$72,787	$35
   9	District of Columbia	$72,666	$35
   10	Minnesota	$70,269	$34
   11	Illinois	$66,062	$32
   12	Virginia	$63,267	$30
   13	Indiana	$60,574	$29
   14	Ohio	$59,690	$29
   15	Michigan	$59,345	$29
   16	Pennsylvania	$59,281	$29
   17	Louisiana	$56,419	$27
   18	South Carolina	$55,179	$27
   19	Florida	$52,488	$25
   20	Georgia	$51,731	$25

   Average market specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	BP America Inc	$128,265	$61.67	2
   2	Calypso Technology	$126,953	$61.04
   3	Meta	$121,766	$58.54	26
   4	Google	$119,579	$57.49	65
   5	Bloomberg	$112,840	$54.25	12
   6	Abiomed	$109,641	$52.71
   7	Intuitive Surgical	$108,568	$52.20	1
   8	Morgan Stanley	$106,447	$51.18	23
   9	American Beacon Advisors	$104,891	$50.43
   10	Citi	$101,835	$48.96	10
   11	Maxim Integrated	$98,040	$47.13
   12	Long Island Business Institute	$97,835	$47.04
   13	BNP Paribas	$97,679	$46.96	3
   14	UBS	$92,737	$44.59	6
   15	Southern California Edison	$92,017	$44.24	3
   16	Dexcom	$87,211	$41.93
   17	Sanofi US	$85,602	$41.15	13
   18	Enel X	$85,024	$40.88
   19	Thales	$81,331	$39.10
   20	Thermo Fisher Scientific	$80,195	$38.56	52

4. Writing a market specialist job description

   A market specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a market specialist job description:

   Market specialist job description example

   Who We Are
   Night Market's mission is to break down siloes between consulting, advertising and ecommerce to bring brands to the forefront of digital commerce, employing data and platform intelligence that provides greater insight into the consumer purchase journey and informs sustainable growth in an evolving ecommerce-first world. We aim to help advertisers gain a better understanding of the changing eCommerce landscape and ignite innovation around ways to integrate eCommerce strategies into their plans. Our core difference lies at the intersection of media and eCommerce optimization, providing data-driven insights that inform brands' entire eCommerce strategy to drive desired business outcomes.
   
   At Night Market, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
   
   Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
   
   What You'll DoThis position, working with senior management in the Business Development area, will contribute to new business efforts using marketing, content creation, project management and collaboration and organization with Horizon Media teams. We are searching for a highly motivated individual to elevate and grow our Business Development offering at Night Market, a Horizon Media company. Prior experience working at a marketing agency or marketing consulting firm is ideal.
   
   30% - Marketing
   Concept and execute key marketing initiatives to raise awareness and consideration Collaborate with VP on a yearly basis to create and execute eCommFronts Operate our social media channel on an active basis - including content calendar Attend industry events to network and build leads
   50% - Content Creation
   Collaborate with VPs to build company materials: e.g. website, introduction deck, one-sheeter Collaborate with VPs on pitches to build RFP answers, POVs, capabilities summaries Collaborate with VPs on pitches to build PPT presentations on the intersection of media + eCommerceCollaborate with Directors to build case histories, best practices, white papers
   10% - Stewardship
   Maintain marketing materials database: case studies, client lists, rfp answers, white papers Provide POV on approach and strategy for new business efforts Conduct competitive pitch research using internet and other company tools Liaise with other offices in network - maintain continuity of information Manage and maintain relationships with outside partners and vendors
   10% - Project Management
   Coordinate and contribute to new business processes from start to finish Coordinate team meeting itineraries and project timelines
   Who You Are
   An analytical thinker with the ability to communicate findings to others An independent worker with strong time management and organization skills A problem solver with foresight and the ability to develop creative solutions Detail oriented with commitment to follow through Nimble and flexible to succeed in a fast-paced environment A strong team player, willing to roll up your sleeves Thrive amid uncertainty; resourceful, persistent, dogged, and resilient Interested in the digital/eCommerce landscape and a desire to innovate and keep up with trends A supporter of and advocate for diversity, equity and inclusion
   
   Preferred Skills & Experience
   2+ years previous experience in eCommerce, marketing, media Strong storytelling skills Strong written skills and visual communication skills Creativity and graphic design/production skills a plus (PowerPoint, InDesign, Photoshop, Final Cut) Must have excellent organizational skills Ability to handle multiple tasks, sometimes under pressure, and meet deadlines Must be able to multitask while exhibiting great attention to detail Must be deadline-oriented Knowledge of Microsoft PowerPoint, Word and ExcelInterest in eCommerce, marketing, media Flexibility with work hours - late nights and/or weekends may be necessary
   
   Certificates, Licenses and RegistrationsThis role does not require certificates, licenses or registrations
   Physical Activity and Work Environment
   This role does not require any physical activity
   
   The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

   Copy this example

   

5. Post your job

   To find the right market specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with market specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit market specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find market specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting market specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market specialist

   Once you've found the market specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new market specialist first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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