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Market specialist skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Richard Conde Ph.D.,

Ross Kennedy

Below we've compiled a list of the most critical market specialist skills. We ranked the top skills for market specialists based on the percentage of resumes they appeared on. For example, 16.7% of market specialist resumes contained customer service as a skill. Continue reading to find out what skills a market specialist needs to be successful in the workplace.

15 market specialist skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how market specialists use customer service:

Initiated site optimization for new consumer and business products that resulted in fewer customer service calls and increased site engagement.
Conducted telephone interviews with qualified respondents and established customer service and telemarketing skills.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how market specialists use product knowledge:

Facilitated and delivered effective training for new and existing clients to increase product knowledge, expand positioning/penetration and revenue generation.
Managed high volume of electronic equipment with responsibility for the implementation of high product knowledge to customers.

3. PowerPoint

Here's how market specialists use powerpoint:

Developed sales and marketing presentation materials utilizing PowerPoint and spreadsheets.
Provided all target marketing research and sales support by utilizing Tactician, Excel, Adobe and PowerPoint software systems.

4. Booking

Here's how market specialists use booking:

Compiled weekly sales reports for each account manager including call summary reports and booking rates.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how market specialists use crm:

Worked as part of the team called upon to design and implement Microsoft CRM 2013.
Developed CRM based sales tracking and reporting tools to measure monthly sales performance.

6. Webinar

Here's how market specialists use webinar:

Developed and rehearsed webinar presentation with Zebra and Motorola speakers.
Led the webinar strategy development with Zebra and Motorola directors, identifying and suggesting content and opportunities to engage the audience.

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7. MDR

Here's how market specialists use mdr:

Evaluated incoming field reports, product returns, complaint records and product analysis results for Physio-Control products to determine MDR eligibility.
Assisted in creating the MDR Decision Tree Template.

8. FDA

The Food and Drug Administration (FDA) is a division of the US Department of Health and Human Services that regulates the production and sale of food, pharmaceutical products, medical equipment, and other consumer goods, as well as veterinary medicine. The FDA is now in charge of overseeing the manufacture of products like vaccines, allergy treatments, and beauty products.

Here's how market specialists use fda:

Communicated with FDA, Health Canada and CCPSA for additional information requests.
Generate and complete supplemental Medical Device Reports for submission to the FDA.

9. Store Management

Here's how market specialists use store management:

Identify myself and interact with store management to gather necessary information and complete required survey from Red Bull.
Assist store management with product display placement, audits, recalls, and assembly.

10. ISO

Here's how market specialists use iso:

Certified ISO 9004:2008 Lead Internal Auditor with Medical Device Focus (ISO 13485:2003).
Conduct hazards analysis on selected products per EN ISO 14971:2012 and applicable procedures.

11. Macro

Here's how market specialists use macro:

Lead successful asset raising marketing efforts directed towards the macro fund community.
Introduced Macros in Microsoft Excel to the "Business as usual" process in order to increase time for analytical reconciling.

12. Data Analysis

Here's how market specialists use data analysis:

Understand complaint data analysis and is able to present complaint trends to management.
Provided relevant and timely data analysis regarding pricing, sampling, and historical sales to market managers for strategic decision-making.

13. Customer Satisfaction

Here's how market specialists use customer satisfaction:

Facilitate customer satisfaction through immediate resolution of conflicts that helped strengthen account loyalty and retention.
Developed, implemented and monitored customer satisfaction programs.

14. CAPA

Here's how market specialists use capa:

Field event representative in CAPA boards, Product Performance Reviews, Product Usability Reviews, and New Technology Assessments.
Reviewed and stayed abreast of current and new CAPA's for complaint processing.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market specialists use business development:

Developed trend and competitive analyses for business development.
Created product development profiles and established business development strategies

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What skills help Market Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What market specialist skills would you recommend for someone trying to advance their career?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

Looking ahead to 3-5 years, I foresee an even greater emphasis on data literacy, artificial intelligence, and the ability to translate complex data sets into compelling narratives and actionable insights. A high-ranking executive recently indicated that marketing is a complex math problem. The amount of consumer, secondary, and public data will continue to grow exponentially, so marketing professionals adept at querying databases, visualizing information, and deriving meaningful patterns that can tell succinct, impactful stories will be in high demand. Practice the art of storytelling. Additionally, skills in emerging areas like voice marketing, augmented reality campaigns, and privacy-centered marketing strategies will start separating top candidates.

What soft skills should all market specialists possess?

Ross Kennedy

Professor & Chair, Illinois State University

They should have skills associated with an education grounded in the liberal arts. There have been a lot of surveys and studies on what tech and non-tech business leaders want in their employees and they all reveal the same thing: they want employees who understand human nature and psychology, who have a sense of empathy and an ability to put themselves in someone else's shoes, and who can think creatively to solve problems. They also highly value people who can write clearly and effectively, who have the ability to construct a concise, persuasive argument. Most broadly, they want people who know how to think analytically and how to learn.

What hard/technical skills are most important for market specialists?

Roland Leak Ph.D.

Associate Professor of Marketing, North Carolina A&T State University

I am a proponent of truly being able to be analytical and dig into numbers. Quantitative reasoning is vital to understanding the status of the business. Marketers need to speak the language of accountants, financiers, and operations managers to understand where there are red flags if any.

Do you want to know more?

List of market specialist skills to add to your resume

The most important skills for a market specialist resume and required skills for a market specialist to have include:

Customer Service
Product Knowledge
PowerPoint
Booking
CRM
Webinar
MDR
FDA
Store Management
ISO
Macro
Data Analysis
Customer Satisfaction
CAPA
Business Development
Market Research

Product Line
Capital Markets
Customer Complaints
Market Trends
Product Development
Market Intelligence
Data Integrity
Market Analysis
Medicare
Sales Process
Sops
Direct Sales
Pricing Strategy
Customer Issues
Real Estate
Brand Marketing

Gross Profit
Equities
Sales Support
Foreign Exchange
Client Relationships
Trade Shows
R
ROI
Product Samples
Sales Reports
Promotional Materials
Client Accounts
Decision Process
Annuities

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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