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Job outlook for market specialists in the United States
Are market specialist jobs in demand?
Market specialist job and salary trends over time
Market specialist jobs over time
Market specialist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,420 | 0.00% |
| 2020 | 1,347 | 0.00% |
| 2019 | 1,324 | 0.00% |
| 2018 | 1,245 | 0.00% |
| 2017 | 1,164 | 0.00% |
Average market specialist salary over time
Market specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $69,260 | $33.30 | +3.2% |
| 2025 | $67,134 | $32.28 | +1.1% |
| 2024 | $66,429 | $31.94 | --0.2% |
| 2023 | $66,545 | $31.99 | +1.1% |
| 2022 | $65,840 | $31.65 | +0.7% |
Market specialist jobs by state
Most common states for market specialists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 221 | 32% |
| 2 | Vermont | 623,657 | 113 | 18% |
| 3 | Delaware | 961,939 | 168 | 17% |
| 4 | Massachusetts | 6,859,819 | 1,072 | 16% |
| 5 | North Dakota | 755,393 | 111 | 15% |
| 6 | Rhode Island | 1,059,639 | 142 | 13% |
| 7 | Utah | 3,101,833 | 357 | 12% |
| 8 | Montana | 1,050,493 | 130 | 12% |
| 9 | South Dakota | 869,666 | 107 | 12% |
| 10 | Wyoming | 579,315 | 71 | 12% |
| 11 | Minnesota | 5,576,606 | 596 | 11% |
| 12 | Oregon | 4,142,776 | 442 | 11% |
| 13 | Nebraska | 1,920,076 | 220 | 11% |
| 14 | New Hampshire | 1,342,795 | 154 | 11% |
| 15 | Alaska | 739,795 | 79 | 11% |
| 16 | Pennsylvania | 12,805,537 | 1,237 | 10% |
| 17 | North Carolina | 10,273,419 | 1,060 | 10% |
| 18 | Virginia | 8,470,020 | 823 | 10% |
| 19 | Maryland | 6,052,177 | 623 | 10% |
| 20 | Idaho | 1,716,943 | 174 | 10% |
Most common cities for market specialists
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Union City | 2 | 3% | $94,535 |
| 2 | Annapolis | 1 | 3% | $70,287 |
| 3 | Hartford | 2 | 2% | $78,724 |
| 4 | Lansing | 2 | 2% | $58,686 |
| 5 | Springfield | 2 | 2% | $60,768 |
| 6 | Billerica | 1 | 2% | $80,384 |
| 7 | Atlanta | 4 | 1% | $51,731 |
| 8 | Boston | 4 | 1% | $80,898 |
| 9 | Birmingham | 2 | 1% | $55,979 |
| 10 | Little Rock | 2 | 1% | $56,960 |
| 11 | Montgomery | 2 | 1% | $55,363 |
| 12 | Denver | 2 | 0% | $78,767 |
| 13 | Indianapolis | 2 | 0% | $60,574 |
| 14 | Los Angeles | 2 | 0% | $85,680 |
| 15 | Sacramento | 2 | 0% | $94,767 |
| 16 | San Francisco | 2 | 0% | $95,034 |
| 17 | Baton Rouge | 1 | 0% | $56,419 |
Market Specialist job outlook: Expert opinions
Our panel of market specialist experts
Susquehanna University
The University of Texas at San Antonio
Stonehill College
The University of Alabama
Pace University
Webster University
University of North Georgia
North Carolina A&T State University
University of Houston - Downtown
University of Central Oklahoma
Illinois State University
Montana State University
Wright Sate University
Bradley University
Lake Charles Memorial Health System
Acadian Companies
What general advice would you give to a Market Specialist?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Market Specialist skills would you recommend for someone trying to advance their career?
Dr. Hualu Zheng PhD: Given the importance of data-driven decision making in the field of marketing, mastering data analysis is critical for the success of young marketing professionals. Additionally, the ability to utilize AI tools for analyzing market trends and data is equally essential.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What Market Specialist skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What general advice would you give to a Market Specialist?
Dr. Mischia Taylor: Typically, with any student, my first piece of advice is to be themselves. Make sure the opportunity is a good fit for both you and the organization. There are so many organizations and opportunities for students now. They can work from home, work for a small company or a large one. The first opportunity may not always be the best one.
Karen Wallach
What Market Specialist skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What Market Specialist skills would you recommend for someone trying to advance their career?
Kristin McGillicuddy: The Marketing Specialist role could be considered a “springboard” position in which people experience a wide range of marketing activities before pursuing a more focused path in their career. The role is typically interesting, encompassing a wide variety of different projects, so the work is not monotonous. There is an opportunity to use both creative and analytical skills and improve time management and organizational skills. Marketing Specialists like the opportunity to learn from more senior members of the marketing team as they grow. People also like the potential that is inherent in the Marketing Specialist role, as there is the opportunity to gain experience and grow in responsibility, enjoying promotions and higher salaries. A Marketing Specialist might be dissatisfied if they are not experiencing strong mentorship and leadership on the marketing team, or if their organization does not promote their employees within a reasonable timeframe. Most Marketing Specialists are looking to advance in their careers, so understanding what this trajectory might look like within a company would be an important question to explore in an interview.
What will help Market Specialists increase their earning potential?
Dr. Stefanie Boyer: To maximize your salary potential, first choose a company that offers opportunities for advancement. Understand what it takes to make more money and talk to your boss early about company priorities and how you can take on more responsibilities if you do your job well. Keep an eye on the company's long-term goals and learn skills that will help you become the perfect candidate for those key positions. Be a self-directed learner who uses a variety of resources to continue learning and developing new skills while establishing strategic relationships within the organization. But don't get too caught up in the future; you must take the necessary steps and perform your duties well. There are no shortcuts to hard work and effort, which develop your character and experience on the job.
What general advice would you give to a Market Specialist?
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
Prof. Dennis Sandler
Professor of MarketingPace University
Data Processing
What Market Specialist skills would you recommend for someone trying to advance their career?
Prof. Dennis Sandler: Whatever career path a person chooses, it should be one that excites that person, and one for which he or she has a passion. That passion will jump-start a path to success in marketing. Marketing is an exciting career choice, with business and non-business organizations realizing the need for those with marketing skills. Technology is constantly developing, creating the need for those able to integrate traditional areas with new technologies. Sustainability, AI, DEI...all of these are increasingly important areas in marketing. According to the U.S. Bureau of Labor Statistics, "overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations."
Rebecca Guth-Metzler
Assistant Professor of ChemistryWebster University
Radio, Television, And Digital Communication
What Market Specialist skills would you recommend for someone trying to advance their career?
Rebecca Guth-Metzler: The integration of captured media such as sound and image recordings with computer-assisted elements will continue to define the digital creator toolbox, and I believe that motion graphics, visual effects, image retouching, sound design, and especially what we're now calling "virtual cinema production" will all continue to grow in importance in the next few years.
What hard/technical skills are most important for Market Specialists?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Roland Leak Ph.D.
Associate Professor of MarketingNorth Carolina A&T State University
Department of Marketing and Supply Chain Management
What hard/technical skills are most important for Market Specialists?
Roland Leak Ph.D.: I am a proponent of truly being able to be analytical and dig into numbers. Quantitative reasoning is vital to understanding the status of the business. Marketers need to speak the language of accountants, financiers, and operations managers to understand where there are red flags if any.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What Market Specialist skills would you recommend for someone trying to advance their career?
Dr. Richard Conde Ph.D.: Looking ahead to 3-5 years, I foresee an even greater emphasis on data literacy, artificial intelligence, and the ability to translate complex data sets into compelling narratives and actionable insights. A high-ranking executive recently indicated that marketing is a complex math problem. The amount of consumer, secondary, and public data will continue to grow exponentially, so marketing professionals adept at querying databases, visualizing information, and deriving meaningful patterns that can tell succinct, impactful stories will be in high demand. Practice the art of storytelling. Additionally, skills in emerging areas like voice marketing, augmented reality campaigns, and privacy-centered marketing strategies will start separating top candidates.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Market Specialists possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What soft skills should all Market Specialists possess?
Ross Kennedy: They should have skills associated with an education grounded in the liberal arts. There have been a lot of surveys and studies on what tech and non-tech business leaders want in their employees and they all reveal the same thing: they want employees who understand human nature and psychology, who have a sense of empathy and an ability to put themselves in someone else's shoes, and who can think creatively to solve problems. They also highly value people who can write clearly and effectively, who have the ability to construct a concise, persuasive argument. Most broadly, they want people who know how to think analytically and how to learn.
Dr. Walter Fleming Ph.D.
Department Head and ProfessorMontana State University
Department of Native American Studies
Will there be an enduring impact of the coronavirus pandemic on Market Specialists?
Dr. Walter Fleming Ph.D.: The pandemic has been particularly difficult for Native communities and other people of color, as well as people living in pockets of poverty. Many people in indigenous communities have passed away due to complications of COVID. Native communities have been hit particularly hard because of the already high health disparities, such as heart disease and diabetes. Much cultural knowledge has been lost because of the high toll among our Elders. It will no doubt take generations to recover from the loss of knowledge due to COVID 19, if at all. As they say, when an Elder dies, it is like a library has burned down.
Graduates in ethnic studies should be aware that these communities have many challenges and have already experienced historical trauma. The communities are looking to rebuild and reestablish their infrastructures and lifeways.
What Market Specialist skills would you recommend for someone trying to advance their career?
John Dinsmore Ph.D.: My advice would be that the learning about marketing has just begun. The pace of change in this field, particularly in the tools and platforms used, continues to accelerate. While that can feel daunting and means a lot of work for you, it comes with two very large benefits: 1. Marketers—at least the ones who are continuously updating their knowledge and skills—are becoming more valuable and less replaceable. 2. You will never be bored. If you’re bored, you’re doing it wrong. The job of today’s marketers will look dramatically different in five or ten years—and then different again in another five or ten years after that.
Will there be an increase or decrease in demand for Market Specialists in the next 5 years?
James Foley: I expect an increase because countries continue to navigate international trade and economic integration. Notwithstanding the apparent push-back, as seen in Brexit, states are more robust as they trade more. It's just now we better understand other priorities, such as labor rights and the environment. But these are more political issues. From the perspective of companies and their supply chain, international business is only going to keep growing, especially as emerging markets such as countries in Africa continue to grow.
Will there be an enduring impact of the coronavirus pandemic on Market Specialists?
Matt Felder: The novel coronavirus's impact will not be as adverse on new graduate nurses as it has been on nurses with years of experience. Taking care of patients with COVID-19 will be part of what the new grad learns about infection control and isolation as they transition into practice. It will not be a change in practice to the new grad as it is for the experienced nurse.
Nurses who started their careers during the pandemic are going to have stories to share for a lifetime. Their stories will be ones that will inspire others about the cohesiveness and endurance of Nurses.
Will there be an enduring impact of the coronavirus pandemic on Market Specialists?
Randall Manner: In our profession, the enduring impact (hopefully) will be a greater appreciation for EMS professionals and healthcare workers.