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What does a market specialist do?

Updated January 8, 2025
6 min read

Market specialists are business professionals who are responsible for developing, monitoring, and implementing marketing programs through marketing research and evaluation of trends to develop marketing strategies and to give advice on how to reach the target market. They must have a strong background in sales, marketing, and advertising with good interpersonal and negotiation skills since the job involves various communication methods in developing marketing programs. Also, they maintain their technical and professional knowledge by attending workshops, reviewing professional publications, developing personal networks, and participating in professional organizations.

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Market specialist responsibilities

Here are examples of responsibilities from real market specialist resumes:

  • Manage staff payroll, expense reports, and other business relate expenses.
  • Provide support to authorize resellers across the Americas and manage multiple deal registration programs.
  • Manage all product promotions for Bose direct channels and resellers in the Americas, contributing to YoY sales growth.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Participate in FDA & BSI audits.
  • Provide assistance to Nissan consumers with questions or concerns.
  • Optimize an MDF budget for all customers on a quarterly basis.
  • Handle company payroll, accounts receivable and payable, and employee benefits.
  • Develop CRM base sales tracking and reporting tools to measure monthly sales performance.
  • Track partner statistics, MDF usage, partner surveys, and partner promotions.
  • Design, execute and analyze online advertising campaigns (Google AdWords and LinkedIn).
  • Expand brand presence and digital footprint by providing guidance on using LinkedIn for digital think leadership promotion.
  • Conduct in-dealership training for various Nissan models.
  • Maintain acceptable cross-selling ratios/ goals according to bank requirements.
  • Develop sales and marketing presentation materials utilizing PowerPoint and spreadsheets.

Market specialist skills and personality traits

We calculated that 17% of Market Specialists are proficient in Customer Service, Product Knowledge, and PowerPoint. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Market Specialists that have these skills listed on their resume here:

  • Customer Service, 17%

    Initiated site optimization for new consumer and business products that resulted in fewer customer service calls and increased site engagement.

  • Product Knowledge, 7%

    Facilitated and delivered effective training for new and existing clients to increase product knowledge, expand positioning/penetration and revenue generation.

  • PowerPoint, 7%

    Developed sales and marketing presentation materials utilizing PowerPoint and spreadsheets.

  • Booking, 5%

    Compiled weekly sales reports for each account manager including call summary reports and booking rates.

  • CRM, 5%

    Worked as part of the team called upon to design and implement Microsoft CRM 2013.

  • Webinar, 4%

    Developed and rehearsed webinar presentation with Zebra and Motorola speakers.

Most market specialists use their skills in "customer service," "product knowledge," and "powerpoint" to do their jobs. You can find more detail on essential market specialist responsibilities here:

Analytical skills. One of the key soft skills for a market specialist to have is analytical skills. You can see how this relates to what market specialists do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market specialist resume shows how market specialists use analytical skills: "provided robust market analysis from real-time commentary to essential daily and weekly reports that summarized key market developments and orders. "

Communication skills. Another essential skill to perform market specialist duties is communication skills. Market specialists responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Market specialists also use communication skills in their role according to a real resume snippet: "demonstrate strong sales and customer service, organizational, multi-tasking and communication skills while establishing rapport with future and prospective residents. "

Detail oriented. Another skill that relates to the job responsibilities of market specialists is detail oriented. This skill is critical to many everyday market specialist duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "created high-impact powerpoint presentations detailing paypal segmented communication strategies for all market segments. "

Most common market specialist skills

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Compare different market specialists

Market specialist vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

If we compare the average market specialist annual salary with that of a research internship, we find that research interns typically earn a $29,687 lower salary than market specialists make annually.Even though market specialists and research interns are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require powerpoint, data analysis, and market research in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between market specialists and research internship. For instance, market specialist responsibilities require skills such as "customer service," "product knowledge," "booking," and "crm." Whereas a research internship is skilled in "python," "c++," "research intern," and "java." This is part of what separates the two careers.

Research interns tend to make the most money working in the technology industry, where they earn an average salary of $52,879. In contrast, market specialists make the biggest average salary, $92,267, in the finance industry.research interns tend to reach similar levels of education than market specialists. In fact, research interns are 4.6% more likely to graduate with a Master's Degree and 1.6% more likely to have a Doctoral Degree.

Market specialist vs. Marketing department internship

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

A career as a marketing department internship brings a lower average salary when compared to the average annual salary of a market specialist. In fact, marketing department interns salary is $37,271 lower than the salary of market specialists per year.Only some things about these jobs are the same. Take their skills, for example. Market specialists and marketing department interns both require similar skills like "powerpoint," "data analysis," and "market research" to carry out their responsibilities.

Each career also uses different skills, according to real market specialist resumes. While market specialist responsibilities can utilize skills like "customer service," "product knowledge," "booking," and "crm," marketing department interns use skills like "financial statements," "press releases," "data collection," and "facebook."

Average education levels between the two professions vary. Marketing department interns tend to reach similar levels of education than market specialists. In fact, they're 0.9% more likely to graduate with a Master's Degree and 1.6% more likely to earn a Doctoral Degree.

Market specialist vs. Research analyst

A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.

On average scale, research analysts bring in higher salaries than market specialists. In fact, they earn a $972 higher salary per year.Using the responsibilities included on market specialists and research analysts resumes, we found that both professions have similar skill requirements, such as "customer service," "powerpoint," and "data analysis.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market specialist is likely to be skilled in "product knowledge," "booking," "crm," and "webinar," while a typical research analyst is skilled in "data collection," "research projects," "python," and "data entry."

Research analysts earn the best pay in the finance industry, where they command an average salary of $101,433. Market specialists earn the highest pay from the finance industry, with an average salary of $92,267.research analysts typically earn higher educational levels compared to market specialists. Specifically, they're 7.8% more likely to graduate with a Master's Degree, and 1.7% more likely to earn a Doctoral Degree.

Market specialist vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Marketing interns average a lower salary than the annual salary of market specialists. The difference is about $39,000 per year.While their salaries may vary, market specialists and marketing interns both use similar skills to perform their duties. Resumes from both professions include skills like "powerpoint," "data analysis," and "business development. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "customer service," "product knowledge," "booking," and "crm" are skills that commonly show up on market specialist resumes. On the other hand, marketing interns use skills like digital marketing, facebook, marketing campaigns, and press releases on their resumes.In general, marketing interns earn the most working in the technology industry, with an average salary of $33,333. The highest-paying industry for a market specialist is the finance industry.The average resume of marketing interns showed that they earn similar levels of education compared to market specialists. So much so that theyacirc;euro;trade;re 4.1% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.7%.

Types of market specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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