What does a market specialist do?
Market specialists are business professionals who are responsible for developing, monitoring, and implementing marketing programs through marketing research and evaluation of trends to develop marketing strategies and to give advice on how to reach the target market. They must have a strong background in sales, marketing, and advertising with good interpersonal and negotiation skills since the job involves various communication methods in developing marketing programs. Also, they maintain their technical and professional knowledge by attending workshops, reviewing professional publications, developing personal networks, and participating in professional organizations.
Market specialist responsibilities
Here are examples of responsibilities from real market specialist resumes:
- Manage staff payroll, expense reports, and other business relate expenses.
- Provide support to authorize resellers across the Americas and manage multiple deal registration programs.
- Manage all product promotions for Bose direct channels and resellers in the Americas, contributing to YoY sales growth.
- Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
- Participate in FDA & BSI audits.
- Provide assistance to Nissan consumers with questions or concerns.
- Optimize an MDF budget for all customers on a quarterly basis.
- Handle company payroll, accounts receivable and payable, and employee benefits.
- Develop CRM base sales tracking and reporting tools to measure monthly sales performance.
- Track partner statistics, MDF usage, partner surveys, and partner promotions.
- Design, execute and analyze online advertising campaigns (Google AdWords and LinkedIn).
- Expand brand presence and digital footprint by providing guidance on using LinkedIn for digital think leadership promotion.
- Conduct in-dealership training for various Nissan models.
- Maintain acceptable cross-selling ratios/ goals according to bank requirements.
- Develop sales and marketing presentation materials utilizing PowerPoint and spreadsheets.
Market specialist skills and personality traits
We calculated that 17% of Market Specialists are proficient in Customer Service, Product Knowledge, and PowerPoint. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Market Specialists that have these skills listed on their resume here:
- Customer Service, 17%
Initiated site optimization for new consumer and business products that resulted in fewer customer service calls and increased site engagement.
- Product Knowledge, 7%
Facilitated and delivered effective training for new and existing clients to increase product knowledge, expand positioning/penetration and revenue generation.
- PowerPoint, 7%
Developed sales and marketing presentation materials utilizing PowerPoint and spreadsheets.
- Booking, 5%
Compiled weekly sales reports for each account manager including call summary reports and booking rates.
- CRM, 5%
Worked as part of the team called upon to design and implement Microsoft CRM 2013.
- Webinar, 4%
Developed and rehearsed webinar presentation with Zebra and Motorola speakers.
Most market specialists use their skills in "customer service," "product knowledge," and "powerpoint" to do their jobs. You can find more detail on essential market specialist responsibilities here:
Analytical skills. One of the key soft skills for a market specialist to have is analytical skills. You can see how this relates to what market specialists do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market specialist resume shows how market specialists use analytical skills: "provided robust market analysis from real-time commentary to essential daily and weekly reports that summarized key market developments and orders. "
Communication skills. Another essential skill to perform market specialist duties is communication skills. Market specialists responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Market specialists also use communication skills in their role according to a real resume snippet: "demonstrate strong sales and customer service, organizational, multi-tasking and communication skills while establishing rapport with future and prospective residents. "
Detail oriented. Another skill that relates to the job responsibilities of market specialists is detail oriented. This skill is critical to many everyday market specialist duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "created high-impact powerpoint presentations detailing paypal segmented communication strategies for all market segments. "
The three companies that hire the most market specialists are:
- U.S. Bank28 market specialists jobs
- Google21 market specialists jobs
- Covanta18 market specialists jobs
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Market specialist vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
While similarities exist, there are also some differences between market specialists and research internship. For instance, market specialist responsibilities require skills such as "customer service," "product knowledge," "booking," and "crm." Whereas a research internship is skilled in "python," "c++," "research intern," and "java." This is part of what separates the two careers.
Research interns tend to make the most money working in the technology industry, where they earn an average salary of $52,879. In contrast, market specialists make the biggest average salary, $92,267, in the finance industry.research interns tend to reach similar levels of education than market specialists. In fact, research interns are 4.6% more likely to graduate with a Master's Degree and 1.6% more likely to have a Doctoral Degree.Market specialist vs. Marketing department internship
A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.
Each career also uses different skills, according to real market specialist resumes. While market specialist responsibilities can utilize skills like "customer service," "product knowledge," "booking," and "crm," marketing department interns use skills like "financial statements," "press releases," "data collection," and "facebook."
Average education levels between the two professions vary. Marketing department interns tend to reach similar levels of education than market specialists. In fact, they're 0.9% more likely to graduate with a Master's Degree and 1.6% more likely to earn a Doctoral Degree.Market specialist vs. Research analyst
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market specialist is likely to be skilled in "product knowledge," "booking," "crm," and "webinar," while a typical research analyst is skilled in "data collection," "research projects," "python," and "data entry."
Research analysts earn the best pay in the finance industry, where they command an average salary of $101,433. Market specialists earn the highest pay from the finance industry, with an average salary of $92,267.research analysts typically earn higher educational levels compared to market specialists. Specifically, they're 7.8% more likely to graduate with a Master's Degree, and 1.7% more likely to earn a Doctoral Degree.Market specialist vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
Types of market specialist
Updated January 8, 2025











