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Working at MarketCast

Zippia score 4.3

Overview

SalaryRevenue

Reviews

DemographicsCompetitorsCEO & Executives

MarketCast overview

Industry
Research and Development Services
Revenue
$28M
Headquarters
Employees
215
Founded in
Website
Organization type
Private
CEO
John Batter
Social media
MarketCast provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast's services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast and its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.
Founded in 1987, MarketCast is an established company that loves to hire graduates from Boston University, with 15.8% of its employees having attended Boston University. Want to compare MarketCast to some other great places to work in Los Angeles, CA? We suggest taking a look at Zippia's list of Best Companies to Work For in Los Angeles, CA.
Based in Los Angeles, CA, MarketCast is a small professional company with only 215 employees and an annual revenue of $28.0M.

MarketCast's mission statement

To express their joy and love, whether that's for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It's as important for brands as it is for action heroes.

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5.0/5

MarketCast employee reviews

Based on 1 ratings

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The team at MarketCast

  • The founders of MarketCast are Ben Carlson and Jen Handley.
  • The key people at MarketCast are John Batter, Ben Carlson and Jen Handley.
Key people
John Batter
Ben Carlson
Jen Handley

MarketCast salaries

Average MarketCast salary
$62,082
yearly
$29.85 hourly
Updated March 14, 2024

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MarketCast diversity

8.5
Diversity score
We calculated MarketCast’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of MarketCast’s workforce.
MarketCast diversity summary. Zippia estimates MarketCast's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated MarketCast's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of MarketCast's workforce.
  • MarketCast has 215 employees.
  • 48% of MarketCast employees are women, while 52% are men.
  • The most common ethnicity at MarketCast is White (56%).
  • 18% of MarketCast employees are Asian.
  • 13% of MarketCast employees are Hispanic or Latino.
  • The average employee at MarketCast makes $62,082 per year.
  • Employees at MarketCast stay with the company for 3.8 years on average.

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MarketCast financial performance

9.3
Performance score

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    Updated March 14, 2024

    Zippia gives an in-depth look into the details of MarketCast, including salaries, political affiliations, employee data, and more, in order to inform job seekers about MarketCast. The employee data is based on information from people who have self-reported their past or current employments at MarketCast. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by MarketCast. The data presented on this page does not represent the view of MarketCast and its employees or that of Zippia.

    MarketCast may also be known as or be related to MarketCast, MarketCast LLC, Marketcast and Marketcast LLC.