MarketCast CEO and leadership

Entertainment tech marketing and communications with experience spanning public relations, product marketing, branding, television news, agency advertising and social media. Specialize in entertainment data and technology, having worked at THX (Lucasfilm), Sony (Gracenote), Nielsen and now MarketCast.

Goddard brings ten years' experience in the CFO role and a proven track record of delivering exceptional financial and operational results. Goddard worked at Thomson Reuters for 15 years in multiple finance functions including treasury, investor relations, and transfer pricing before assuming his last position as CFO for Elite, an enterprise software business based in Los Angeles. Goddard previously held roles at Goldman Sachs and PricewaterhouseCoopers. He earned a bachelor's degree in economics and journalism from Syracuse University and an MBA from the MIT Sloan School of Management.

I lead the data science team at MarketCast, helping the world's best brands, media and technology companies define and execute their data strategies. I have previously run global technology businesses, done more M&A than I care to remember, written a search and recommendation engine, run a division of T-Mobile, launched an IT consultancy business, did a dot-com stint, and developed scientific instruments. I have an MA in Physics from Oxford University and live in possibly the food capital of the world with my wife, four children, six guitars and a double bass.

As Chief Product Officer at MarketCast, Carmen is responsible for building upon MarketCast’s world-class research, insights, and data science foundation to deliver a powerful portfolio of new data-driven, scalable products and services to serve the world’s top media companies, sports leagues, and brands. Carmen joined MarketCast from NBCUniversal, where she served on its Content Distribution Digital Products team, developing and launching content initiatives and data and analytics tools on the broadcast and streaming sides of the business. Before NBCU, Carmen was at Yahoo! for nearly a decade where she managed teams responsible for creating new products and services to optimize and measure online advertising campaigns. Born and raised in California, Carmen loves all things outdoors, including hiking and paddle boarding. She lives in Los Angeles with her husband, 2 sons and 3 dogs.