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Become A Marketer

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Working As A Marketer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $98,783

    Average Salary

What Does A Marketer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketer Jobs

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Marketer Career Paths

Marketer
Sales Person Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Sales Person Account Executive Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Marketing Representative District Sales Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Brand Ambassador Marketing Consultant Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Writer And Editor Director Of Communications And Marketing Director Of Strategy
Director Of Digital Strategy
11 Yearsyrs
Marketing Representative Marketing Consultant Online Marketing Manager
Director, Online Marketing
8 Yearsyrs
Senior Market Analyst Marketing Director Director, Global Marketing
Director, Strategic Marketing
10 Yearsyrs
Writer And Editor Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Specialist Program Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Brand Ambassador Brand Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Sales Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Consultant Marketing Director
Marketing Operations Director
8 Yearsyrs
Specialist Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Consultant Sales And Marketing Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Sales Manager Sales And Marketing Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Executive Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Market Analyst Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
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Do you work as a Marketer?

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Do you work as a Marketer?

Marketer Demographics

Gender

Male

49.7%

Female

48.2%

Unknown

2.2%
Ethnicity

White

59.5%

Hispanic or Latino

16.9%

Black or African American

10.4%

Asian

9.2%

Unknown

4.1%
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Languages Spoken

Spanish

47.7%

French

9.4%

Chinese

6.0%

Mandarin

5.4%

Japanese

4.7%

Arabic

4.0%

Vietnamese

3.4%

Korean

2.7%

Portuguese

2.7%

Russian

2.0%

Italian

2.0%

German

2.0%

Thai

1.3%

Filipino

1.3%

Carrier

1.3%

Tagalog

1.3%

Hmong

0.7%

Hindi

0.7%

Danish

0.7%

Hawaiian

0.7%
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Marketer Education

Schools

University of Phoenix

13.1%

Utah Valley University

6.9%

University of North Texas

5.5%

DePaul University

5.5%

Syracuse University

4.8%

Michigan State University

4.8%

University of Central Florida

4.8%

University of Texas at Austin

4.8%

Florida State University

4.8%

University of Illinois at Chicago

4.8%

New York University

4.1%

University of California - Irvine

4.1%

Columbia College Chicago

4.1%

Old Dominion University

4.1%

University of Tennessee - Knoxville

4.1%

Louisiana State University and A&M College

4.1%

University of Delaware

4.1%

Boston University

4.1%

Ithaca College

3.4%

California State University - Fullerton

3.4%
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Majors

Business

26.9%

Marketing

16.0%

Communication

9.0%

Psychology

5.4%

Management

5.1%

English

4.3%

Finance

3.2%

Public Relations

3.2%

Graphic Design

2.9%

Criminal Justice

2.7%

Computer Science

2.6%

Accounting

2.6%

Kinesiology

2.4%

Journalism

2.2%

Writing

2.1%

General Studies

1.9%

Biology

1.9%

Economics

1.9%

Political Science

1.9%

Photography

1.6%
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Degrees

Bachelors

51.8%

Other

22.2%

Masters

11.3%

Associate

8.6%

Certificate

3.4%

Diploma

1.6%

Doctorate

0.5%

License

0.5%
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Temporary

Real Marketer Salaries

Job Title Company Location Start Date Salary
Marketer Babcock & Brown, LP New York, NY Jan 08, 2011 $267,280
Equity Derivatives Marketer Natixis North America LLC New York, NY Dec 19, 2011 $180,000
Lifecycle Marketer Hinge, Inc. New York, NY Sep 21, 2016 $130,000
Coal Originator and Marketer BTG Pactual Commodities Trading (Us) LLC Houston, TX Aug 25, 2015 $125,000 -
$185,000
Coal Originator and Marketer BTG Pactual Commodities Trading (Us) LLC Houston, TX Jan 01, 2015 $125,000 -
$185,000
JMA Product OEM Launch Marketer Jacada, Inc. GA Nov 23, 2012 $121,484
Product Marketer Microsoft Corporation Redmond, WA Oct 01, 2012 $110,000
Institutional Business Group Marketer Pacific Investment Management Company (Pimco) New York, NY Jul 07, 2013 $110,000
Affiliate Marketer Accountnow, Inc. San Ramon, CA Aug 20, 2013 $102,000
Commodity Fund Marketer Administrator Atlantic USA, Inc. New York, NY Oct 01, 2011 $97,500
Product Marketer Strava San Francisco, CA Dec 27, 2016 $95,000
Product Marketer Strava, Inc. San Francisco, CA Jul 11, 2016 $95,000
Account Marketer Solae, LLC Saint Louis, MO Sep 30, 2013 $90,710 -
$120,947
Product Marketer Vistaprint USA, Incorporated Lexington, MA Sep 22, 2014 $88,000 -
$92,000
Content Marketer Showbie Us Inc. Oakland, CA Aug 18, 2014 $85,000
Marketer Cargill, Incorporated Coral Gables, FL Jan 15, 2010 $80,000
Global Strategic Marketer Dow Corning Corporation Midland, MI Sep 08, 2010 $80,000 -
$100,000
Bunker Marketer O.W. Bunker USA, Inc. Pasadena, TX Sep 05, 2013 $74,714
Marketer Cargill, Incorporated Coral Gables, FL Jan 15, 2010 $74,214 -
$6,667
Product Marketer-Response Marketing West Publishing Corporation Eagan, MN Nov 20, 2009 $74,194
Bunker Marketer O.W. Bunker USA, Inc. Pasadena, TX Oct 01, 2012 $73,341
Web Marketer Royal Neighbors of America Rock Island, IL Nov 16, 2009 $72,500
Lead Content Marketer Teachable Inc. New York, NY Jan 10, 2016 $70,000
Marketer Millenium Communications of USA, Inc. New York, NY Jun 30, 2011 $66,500
Marketer Cargill, Incorporated Coral Gables, FL Jan 15, 2010 $66,082 -
$6,667
Product Marketer Vistaprint USA, Inc. Lexington, MA Sep 22, 2011 $60,500
Marketer ICV, Inc. New York, NY Oct 01, 2014 $60,231 -
$62,610

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Top Skills for A Marketer

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  1. Product Knowledge
  2. Company Website
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Amplified channel support and engagement through coordinated efforts to improve education, product knowledge, and communication for distributor sales representatives.
  • Redesigned sister company website www.ets01.com.
  • Performance-based marketing through online advertising and e-mail marketing.
  • Used various marketing strategies and communication skills in order to brand the company and attract new clients.
  • Created over $25,000 worth of sales through face to face interaction Provided excellent customer service Developed professional communication skills

How Would You Rate Working As a Marketer?

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Top Marketer Employers

Jobs From Top Marketer Employers

Marketer Videos

Director of Marketing, Career Video from drkit.org

What Does a Marketer Actually Do?

MY JOB: MARKETING 101

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