Marketer demographics and statistics in the US
Marketer demographics research summary. Zippia estimates marketer demographics and statistics in the United States by using a database of 30 million profiles. Our marketer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketers after extensive research and analysis:
- There are over 4,646 marketers currently employed in the United States.
- 47.8% of all marketers are women, while 52.2% are men.
- The average marketer age is 36 years old.
- The most common ethnicity of marketers is White (66.9%), followed by Hispanic or Latino (12.8%), Asian (9.7%) and Black or African American (5.4%).
- Marketers are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketers.
- New York, NY pays an annual average wage of $80,006, the highest in the US.
- In 2022, women marketers earned 92% of what men earned.
- 10% of all marketers are LGBT.
- Delaware is the best state for marketers to live.
- Marketers are 72% more likely to work at private companies in comparison to public companies.
On this page
Marketer demographics by:
Marketer gender statistics
47.8% of marketers are women and 52.2% of marketers are men.
- Male, 52.2%
- Female, 47.8%
Marketer gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.2% |
| Female | 47.8% |
Marketer gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$38,322
Female income
$35,143
Marketer gender ratio over time
This data breaks down the percentage of men and women in marketer positions over time. Currently, 47.8% of marketers are female.
Marketer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.50% | 39.50% |
| 2011 | 58.11% | 41.89% |
| 2012 | 58.35% | 41.65% |
| 2013 | 54.92% | 45.08% |
| 2014 | 54.96% | 45.04% |
| 2015 | 57.11% | 42.89% |
| 2016 | 56.35% | 43.65% |
| 2017 | 56.32% | 43.68% |
| 2018 | 55.37% | 44.63% |
| 2019 | 54.00% | 46.00% |
| 2020 | 51.49% | 48.51% |
| 2021 | 52.23% | 47.77% |
Marketer related jobs gender ratio
We compared marketers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketer | 52% | 48% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketer demographics by race
The most common ethnicity among marketers is White, which makes up 66.9% of all marketers. Comparatively, 12.8% of marketers are Hispanic or Latino and 9.7% of marketers are Asian.
- White, 66.9%
- Hispanic or Latino, 12.8%
- Asian, 9.7%
- Black or African American, 5.4%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketer race
| Marketer race | Percentages |
|---|---|
| White | 66.9% |
| Hispanic or Latino | 12.8% |
| Asian | 9.7% |
| Black or African American | 5.4% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketer race and ethnicity over time
See how marketer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.89% | 5.55% | 7.44% | 9.26% |
| 2011 | 74.19% | 5.55% | 7.87% | 10.22% |
| 2012 | 74.25% | 5.75% | 7.15% | 10.45% |
| 2013 | 74.01% | 5.97% | 6.60% | 10.47% |
| 2014 | 74.33% | 5.39% | 7.77% | 9.91% |
| 2015 | 73.29% | 4.98% | 8.07% | 10.61% |
| 2016 | 71.52% | 6.14% | 8.29% | 11.52% |
| 2017 | 71.49% | 6.00% | 8.36% | 11.13% |
| 2018 | 70.80% | 5.66% | 8.38% | 11.72% |
| 2019 | 71.13% | 5.56% | 8.59% | 11.77% |
| 2020 | 69.23% | 5.01% | 8.66% | 12.64% |
| 2021 | 66.95% | 5.36% | 9.68% | 12.82% |
Marketer wage gap by race
According to our data, asian marketers have the highest average salary compared to other ethnicities. Black or african american marketers have the lowest average salary at $33,206.
| Ethnicity | Salary |
|---|---|
| Unknown | $36,618 |
| White | $39,280 |
| Black or African American | $33,206 |
| Asian | $46,066 |
| Hispanic or Latino | $37,565 |
Average marketer age
See how the average age of marketers varies based on ethnicity and gender.
Male
Female
Marketer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketer age breakdown
The average age of marketers is 30-40 years years old, representing 35% of the marketer population.
Marketer age breakdown
| Marketer Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketer educational attainment
The most common degree for marketers is bachelor's degree, with 59% of marketers earning that degree. The second and third most common degree levels are high school diploma degree at 15% and high school diploma degree at 12%.
- Bachelor's, 59%
- High School Diploma, 15%
- Associate, 12%
- Master's, 7%
- Other Degrees, 7%
Marketers by degree level
| Marketer degree | Percentages |
|---|---|
| Bachelor's | 59% |
| High School Diploma | 15% |
| Associate | 12% |
| Master's | 7% |
| Other Degrees | 7% |
Marketer jobs you might like
Marketer wage gap by degree level
According to the data, marketers with a Doctorate degree earn more than those without, at $56,127 annually. With a Master's degree, marketers earn a median annual income of $55,038 compared to $41,756 for marketers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $55,038 |
| Bachelor's Degree | $41,756 |
| Doctorate Degree | $56,127 |
Marketer employment statistics
Most marketers work for a private in the professional industry.
Company size where marketers work
Below, you can see the size of companies where marketers work.
Marketer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 20% |
Marketer jobs by company type
Employees with the marketer job title have their preferences when it comes to working for a company. For instance, most marketers prefer to work at private companies over public companies.
Marketer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 22% |
| Private | 72% |
| Government | 1% |
Marketer jobs by industry
The most common industries for marketers are professional, finance and health care.
Marketer industry statistics
| Industry | Percentages |
|---|---|
| Professional | 13% |
| Finance | 11% |
| Health Care | 11% |
| Fortune 500 | 9% |
| Technology | 8% |
| Hospitality | 6% |
| Construction | 5% |
| Retail | 5% |
| Manufacturing | 4% |
| Education | 4% |
| Start-up | 4% |
| Media | 3% |
| Internet | 3% |
| Energy | 3% |
| Telecommunication | 2% |
| Insurance | 2% |
| Utilities | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
Marketer turnover and employment statistics
Marketer unemployment rate over time
The unemployment rate for marketers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketer unemployment rate by year
| Year | Marketer unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketer tenure
The average marketer stays at their job for 1-2 years, based on the 4,249 marketers resumes in Zippia's database.
Marketer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 42% |
| 1-2 years | 25% |
| 3-4 years | 10% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 5% |
Marketer LGBT ratio compared to similar jobs
Review the percent of marketers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Supply Planner | 8.65% | 39,798 |
| Industrial Relations Representative | 8.93% | 21,453 |
| Marketer | 10.00% | - |
| Customs Import Specialist | 11.05% | 1,780 |
| Design Project Inspector | 11.64% | 66,060 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar marketer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Supply Planner | 8.65% | 39,798 |
| Industrial Relations Representative | 8.93% | 21,453 |
| Customs Import Specialist | 11.05% | 1,780 |
| Design Project Inspector | 11.64% | 66,060 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by marketers
The most common foreign language among marketers is Spanish at 50.9%. The second-most popular foreign language spoken is French at 10.5% and Chinese is the third-most popular at 4.4%.
- Spanish, 50.9%
- French, 10.5%
- Chinese, 4.4%
- Japanese, 4.4%
- Arabic, 4.0%
- Other, 25.8%
Marketer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.9% |
| French | 10.5% |
| Chinese | 4.4% |
| Japanese | 4.4% |
| Arabic | 4.0% |
| Other | 25.8% |
