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The differences between marketers and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketer | Digital Marketing Consultant | |
| Yearly salary | $39,944 | $71,064 |
| Hourly rate | $19.20 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,165 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketers and digital marketing consultants have different pay scales, as shown below.
| Marketer | Digital Marketing Consultant | |
| Average salary | $39,944 | $71,064 |
| Salary range | Between $18,000 And $86,000 | Between $49,000 And $101,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Apple | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketer and a digital marketing consultant in terms of educational background:
| Marketer | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and digital marketing consultants' demographics:
| Marketer | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |