Marketer vs marketing consultant

The differences between marketers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketer vs marketing consultant overview

	Marketer	Marketing Consultant
Yearly salary	$39,944	$70,593
Hourly rate	$19.20	$33.94
Growth rate	19%	19%
Number of jobs	23,165	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketer vs marketing consultant salary

Marketers and marketing consultants have different pay scales, as shown below.

	Marketer	Marketing Consultant
Average salary	$39,944	$70,593
Salary range	Between $18,000 And $86,000	Between $44,000 And $112,000
Highest paying City	New York, NY	Wilmington, DE
Highest paying state	New Jersey	Delaware
Best paying company	Apple	Meta
Best paying industry	Technology	Technology

Differences between marketer and marketing consultant education

There are a few differences between a marketer and a marketing consultant in terms of educational background:

	Marketer	Marketing Consultant
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketer vs marketing consultant demographics

Here are the differences between marketers' and marketing consultants' demographics:

	Marketer	Marketing Consultant
Average age	37	37
Gender ratio	Male, 52.2% Female, 47.8%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketer and marketing consultant duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

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Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

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Marketer vs marketing consultant skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Updated January 8, 2025

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