Marketer vs marketing manager

The differences between marketers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketer, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketer vs marketing manager overview

	Marketer	Marketing Manager
Yearly salary	$39,944	$104,550
Hourly rate	$19.20	$50.26
Growth rate	19%	10%
Number of jobs	23,165	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketer vs marketing manager salary

Marketers and marketing managers have different pay scales, as shown below.

	Marketer	Marketing Manager
Average salary	$39,944	$104,550
Salary range	Between $18,000 And $86,000	Between $71,000 And $153,000
Highest paying City	New York, NY	Menlo Park, CA
Highest paying state	New Jersey	California
Best paying company	Apple	Meta
Best paying industry	Technology	Technology

Differences between marketer and marketing manager education

There are a few differences between a marketer and a marketing manager in terms of educational background:

	Marketer	Marketing Manager
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketer vs marketing manager demographics

Here are the differences between marketers' and marketing managers' demographics:

	Marketer	Marketing Manager
Average age	37	39
Gender ratio	Male, 52.2% Female, 47.8%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketer and marketing manager duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

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Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

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Marketer vs marketing manager skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Updated January 8, 2025

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