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The differences between marketers and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketer | Marketing & Sales Specialist | |
| Yearly salary | $39,944 | $54,214 |
| Hourly rate | $19.20 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,165 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketers and marketing & sales specialists have different pay scales, as shown below.
| Marketer | Marketing & Sales Specialist | |
| Average salary | $39,944 | $54,214 |
| Salary range | Between $18,000 And $86,000 | Between $37,000 And $78,000 |
| Highest paying City | New York, NY | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a marketer and a marketing & sales specialist in terms of educational background:
| Marketer | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and marketing & sales specialists' demographics:
| Marketer | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |