Marketer vs marketing specialist

The differences between marketers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketer vs marketing specialist overview

	Marketer	Marketing Specialist
Yearly salary	$39,944	$54,942
Hourly rate	$19.20	$26.41
Growth rate	19%	19%
Number of jobs	23,165	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketer vs marketing specialist salary

Marketers and marketing specialists have different pay scales, as shown below.

	Marketer	Marketing Specialist
Average salary	$39,944	$54,942
Salary range	Between $18,000 And $86,000	Between $36,000 And $82,000
Highest paying City	New York, NY	Seattle, WA
Highest paying state	New Jersey	Washington
Best paying company	Apple	Google
Best paying industry	Technology	Technology

Differences between marketer and marketing specialist education

There are a few differences between a marketer and a marketing specialist in terms of educational background:

	Marketer	Marketing Specialist
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketer vs marketing specialist demographics

Here are the differences between marketers' and marketing specialists' demographics:

	Marketer	Marketing Specialist
Average age	37	37
Gender ratio	Male, 52.2% Female, 47.8%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketer and marketing specialist duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

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Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

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Marketer vs marketing specialist skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Updated January 8, 2025

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